Deco Drive is a daily

live Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film *'' ''Live'' (Apocalyptica DVD) Music *Live (band), American alternative rock band * List of albums ...

celebrity

gossip Gossip is idle talk or rumour, especially about the personal or private affairs of others; the act is also known as dishing or tattling. Gossip is a topic of research in evolutionary psychology, which has found gossip to be an important means ...

and

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

news magazine A news magazine is a typed, printed, and published magazine, radio or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories, in greater depth than do newspapers or new ...

style program featuring reports on trends and celebrities in

South Florida South Florida is the southernmost region of the U.S. state of Florida. It is one of Florida's three most commonly referred to directional regions; the other two are Central Florida and North Florida. South Florida is the southernmost part of th ...

. It has aired continuously since January 8, 1996 on

WSVN-TV WSVN (channel 7) is a television station in Miami, Florida, United States, affiliated with the Fox network. It is the flagship station of locally based Sunbeam Television. WSVN's studios are located on 79th Street Causeway ( SR 934) in North ...

Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

, and has also been carried on WSVN's sister stations in

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

via their common ownership with

Sunbeam Television Sunbeam Television Corporation is a privately held broadcasting company based in Miami, Florida, that owns three television stations in the United States. History Sunbeam Television was formed on December 16, 1953, by Sidney Ansin, who inherite ...

History

On the date of WSVN's network affiliation change from

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...

in 1989, the station debuted the locally produced news magazine program ''Inside Story.'' The program gradually shifted from news into an entertainment-based format, and was renamed ''7:30'' in 1994. After its

time slot Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation ...

was moved to follow WSVN's evening

newscast News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or telev ...

, ''7:30'' changed its title to ''Deco Drive'' (a reference to the Miami Beach Art Deco District and South Beach's Ocean Drive) in 1996. ''Deco Drive'' officially premiered on WSVN in Miami and WHDH in

on January 8, 1996. However, the show was cancelled in Boston after six months. During its first month in Miami, ''Deco Drive'' scored a

Nielsen rating Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rati ...

of 5.8, or nine percent of all local televisions turned on at that time. ''Deco Drive'' was initially positioned as a competitor to the nationally syndicated ''

Entertainment Tonight ''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Para ...

'' and ''

Access Hollywood ''Access Hollywood'', formerly known as ''Access'' from 2017 to 2019, is an American weekday television entertainment news program that premiered on September 9, 1996. It covers events and celebrities in the entertainment industry. It was created ...

'', but was quickly changed to feature a heavier focus on Miami after its initial poor reception in the Boston market. In April 2015, ''Deco Drive'' returned anew to Boston, now carried by

WLVI WLVI (channel 56) is a television station licensed to Cambridge, Massachusetts, United States, serving the Boston area as an affiliate of The CW. It is owned by Sunbeam Television alongside WHDH (channel 7), an independent station. WLVI and W ...

, a sister CW affiliate to WHDH bought by Sunbeam in 2007.

References

External links

*{{imdbtitle, 0468990, Deco Drive 1990s American television news shows 2000s American television news shows 2010s American television news shows 1996 American television series debuts Entertainment news shows in the United States English-language television shows