Decima Research is a public opinion and market research company in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. It was founded in 1979 by

Allan Gregg Allan Gregg is a Canadian pollster, political advisor, television interviewer and pundit. Early life Gregg was born in Edmonton, Alberta. He was the eldest child in his family which consisted of four boys and one girl. Gregg graduated from Harr ...

, a strategist for the

Progressive Conservative Party of Canada The Progressive Conservative Party of Canada (PC; french: Parti progressiste-conservateur du Canada) was a centre-right federal political party in Canada that existed from 1942 to 2003. From Canadian Confederation in 1867 until 1942, the ...

. In 2007, it became a subsidiary of

Harris Insights & Analytics The Harris Poll (legal name: Harris Insights and Analytics) is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulti ...

. The Roper Center at

Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach an ...

recognizes it as a "Historically Contributing Data Provider".

History

Gregg left Decima in 1994 and went into semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election, in which he was the key communications strategist for the party. Decima floundered for several years but rebounded and is now an important polling firm on voting intentions in Canada. Along with

Ipsos-Reid Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was pur ...

, Decima conducts polling of the federal political scene in Canada on a regular basis, whether or not an election campaign is in progress. Decima Research is sometimes known as Opinion Search, which is technically the name of an affiliated calling center that they always use for their field work. Decima Research invests a significant amount of time and money into process improvement and has a department dedicated solely to research and development. The investments related to internal systems span both Decima and Opinion Search.

References

External links

Decima homepage
Public opinion research companies Market research companies of Canada Business services companies established in 1979 {{canada-company-stub