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Deborah Jayne Bestwick (born 7 March 1970) is a British
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
. Following a short career in video game retail, she was part of the December 1990 merger between British
video game publisher A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. They often finance the development, sometimes by paying a video game developer ( ...
17-Bit Software and Swedish
developer Developer may refer to: Computers * Software developer, a person or organization who develop programs/applications * Video game developer, a person or business involved in video game development, the process of designing and creating games * Web d ...
Team 7 that led to the formation of
Team17 Team17 Group plc is a British video game developer and publisher based in Wakefield, England. The venture was created in December 1990 through the merger of British publisher 17-Bit Software and Swedish developer Team 7. At the time, the two co ...
, where she acts as
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
. Bestwick was awarded various accolades related to the
video game industry The video game industry encompasses the development, marketing, and monetization of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. The video game industry has grown from niches to mainstrea ...
between 2015 and 2017, and was pronounced a Member of the Most Excellent Order of the British Empire in June 2016 for her services in that industry.


Career

Deborah Jayne Bestwick was born on 7 March 1970. She attended Holgate School in
Hucknall Hucknall, formerly Hucknall Torkard, is a market town in the Ashfield district of Nottinghamshire, England. It lies 7 miles north of Nottingham, 7 miles south-east of Kirkby-in-Ashfield, 9 miles from Mansfield and 10 miles south of Sutton-i ...
. Bestwick gained a significant interest in video games at the age of twelve, when she played ''
Football Manager ''Football Manager'' (also known as ''Worldwide Soccer Manager'' in North America from 2004 to 2008) is a series of football management simulation video games developed by British developer Sports Interactive and published by Sega. The game bega ...
'' on her brother's
ZX Spectrum The ZX Spectrum () is an 8-bit home computer that was developed by Sinclair Research. It was released in the United Kingdom on 23 April 1982, and became Britain's best-selling microcomputer. Referred to during development as the ''ZX81 Colou ...
. As she approached her A-level examinations aged sixteen, Bestwick sought for a job to fund her summer vacation, and eventually found two open positions in
Nottingham Nottingham ( , locally ) is a city and unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east of Sheffield and north-east of Birmingham. Nottingham has links to the legend of Robi ...
that caught her interest, one at a
grocery store A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, a ...
and one at a video game store, of which she chose to apply for the latter. Bestwick described the idea of working with video games as "heaven". She never returned to finish her exams. A short time into her part-time job, the store's owner stepped down and offered Bestwick to take over the business, to which she agreed. Subsequently, Bestwick managed the store for twelve months before negotiating its sale to
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
Michael Robinson and its integration into Microbyte, Robinson's UK-wide computer retail chain headquartered in
Wakefield Wakefield is a cathedral city in West Yorkshire, England located on the River Calder. The city had a population of 99,251 in the 2011 census.https://www.nomisweb.co.uk/census/2011/ks101ew Census 2011 table KS101EW Usual resident population, ...
. At Microbyte, Bestwick was promoted time and time again, eventually becoming promotions manager and later sales manager. In 1990, co-worker Martyn Brown conceived the idea of converting 17-Bit Software, a
video game publisher A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. They often finance the development, sometimes by paying a video game developer ( ...
also owned by Robinson, into a venture that acted as both publisher and
developer Developer may refer to: Computers * Software developer, a person or organization who develop programs/applications * Video game developer, a person or business involved in video game development, the process of designing and creating games * Web d ...
, using a Swedish three-man team from
Olofström Olofström, previously Holje by, is a locality in Blekinge County, Sweden with 7,327 inhabitants in 2010. in 1967, the market town of Olofström was merged with the villages Kyrkhult and Jämshög to create Olofström Municipality. Olofström ...
, Sweden, known as Team 7, as internal developers and Brown as project manager. Team 7 was previously formed the same year through interaction between Brown and Swedish programmer Andreas Tadic, and at the time consisted of Tadic, Rico Holmes and Peter Tuleby. After Robinson agreed, Brown became, as intended, project manager, while Bestwick was given the role of "commercial support" for 17-Bit Software. The two studios soon agreed to formally merge and created
Team17 Team17 Group plc is a British video game developer and publisher based in Wakefield, England. The venture was created in December 1990 through the merger of British publisher 17-Bit Software and Swedish developer Team 7. At the time, the two co ...
on 7 December 1990. Day-to-day business was run by Bestwick and Brown, however, following her management buyout of both Brown and Robinson in 2010, Bestwick became the sole manager of Team17 as
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
. In May 2018, Bestwick and Chris Bell, who she hired as Team17's chairman, created an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
for Team17; the company was listed the
London Stock Exchange London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St P ...
's
Alternative Investment Market AIM (formerly the Alternative Investment Market) is a sub-market of the London Stock Exchange that was launched on 19 June 1995 as a replacement to the previous Unlisted Securities Market (USM) that had been in operation since 1980. It allows ...
and Bestwick received around in
windfall gain A windfall gain is an unusually high or abundant income, that is sudden and/or unexpected. Types Examples of windfall gains include, but are not limited to: *Gains from demutualization - this example can lead to especially large windfall gains. A ...
for the sale of 50% of her shares.


Personal life

Bestwick is single with two children and resides in the countryside north of
Nottingham Nottingham ( , locally ) is a city and unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east of Sheffield and north-east of Birmingham. Nottingham has links to the legend of Robi ...
.


Accolades

In April 2015, at the 2015 MCV Awards, video game magazine '' MCV'' named Bestwick "Person of the Year". At the first Women in Games conference in September 2015, also organised by ''MCV'', Bestwick was honoured with the "Hall of Fame" award. At the second iteration of that conference, held in May 2016, Bestwick won the "Businesswoman of the Year" award. At the
2016 Birthday Honours The 2016 Queen's Birthday Honours are appointments by some of the 16 Commonwealth realms of Queen Elizabeth II to various orders and honours to reward and highlight good works by citizens of those countries. The Birthday Honours are awarded as p ...
Bestwick was pronounced a Member of the Most Excellent Order of the British Empire (MBE) for her services in the
video game industry The video game industry encompasses the development, marketing, and monetization of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. The video game industry has grown from niches to mainstrea ...
. At the 2017
Golden Joystick Awards The Golden Joystick Awards, also known as the People's Gaming Awards, is a video game award ceremony; it awards the best video games of the year, as voted for originally by the British general public, but is now a global event that can be vote ...
, Bestwick was awarded in the category for "Outstanding Contribution to the UK Games Industry".


Controversy

''
Eurogamer ''Eurogamer'' is a British video game journalism website launched in 1999 and owned by alongside formed company Gamer Network. Its editor-in-chief is Martin Robinson. Since 2008, it is known for the formerly eponymous games trade fair EG ...
'' reported in February 2022 that Team17 employees held mixed feelings towards Bestwick. Some staffers stated that she caused a
presenteeism Presenteeism or working while sick is the act or culture of employees continuing to work as a performative measure, despite having reduced productivity levels or negative consequences. Reduced productivity during presenteeism is often due to illnes ...
culture at the company and frequently passed down pressure from external partners or a falling share price to employees and caused individual persons to leave meetings in tears. One employee said that she ignored harassment.


References

{{DEFAULTSORT:Bestwick, Debbie 1970 births British chief executives Living people Members of the Order of the British Empire Team17 Video game businesspeople Women in the video game industry