Danny Dark (December 19, 1938 – June 13, 2004) was an American voice-over artist. For nearly four decades, he embedded pop culture with memorable lines in advertisements for

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrelat ...

("This Bud's for you"),

Raid Raid, RAID or Raids may refer to: Attack * Raid (military), a sudden attack behind the enemy's lines without the intention of holding ground * Corporate raid, a type of hostile takeover in business * Panty raid, a prankish raid by male college ...

Ant & Roach Killer ("Raid - Kills Bugs Dead"),

StarKist StarKist Tuna is a brand of tuna produced by StarKist Co., an American company formerly based in Pittsburgh's North Shore that is now wholly owned by Dongwon Industries of South Korea. It was purchased by Dongwon from the American food manufactur ...

tuna ("Sorry, Charlie") and

Parkay Parkay is a margarine made by ConAgra Foods and introduced in 1937. It is available in spreadable, sprayable, and squeezable forms. Parkay was made and sold under the Kraft brand name by National Dairy Products Corporation from 1937 to 1969, then ...

("Parkay Margarine from Kraft. The flavor says 'butter'."). The trade paper

Radio & Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...

said, "Dark's distinctive voice has been heard in more award-winning commercials than any announcer in broadcast history." He is known for voicing ''

Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...

'' in ''

Super Friends ''Super Friends'' is an American animated television series about a team of superheroes, which ran from 1973 to 1985 on ABC as part of its Saturday-morning cartoon lineup. It was produced by Hanna-Barbera and was based on the Justice League of ...

''.

Biography

Early life and career

Dark was born Daniel Melville Croskery in Oklahoma City, Oklahoma, but his family moved to

Tulsa Tulsa () is the second-largest city in the U.S. state, state of Oklahoma and List of United States cities by population, 47th-most populous city in the United States. The population was 413,066 as of the 2020 United States census, 2020 census. ...

, shortly after. He attended

Tulsa Central High School Central High School is the oldest high school in Tulsa, Oklahoma. It was founded in 1906 as Tulsa High School, and located in downtown Tulsa until 1976. The school now has a campus in northwest Tulsa. Tulsa Central is part of the Tulsa Public ...

, where he studied under a well-known teacher of future performers, Isabelle Ronan. He started in

Missouri Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...

as a radio D.J. in the late 1950s, while studying at

Drury University Drury University, formerly Drury College and originally Springfield College, is a private university in Springfield, Missouri. The university's mission statement describes itself as "church-related". It enrolls about 1,700 undergraduate and gra ...

. He quickly advanced to stations in

Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

New Orleans New Orleans ( , ,New Orleans
Merriam-Webster. ; french: La Nouvelle-Orléans , es, Nuev ...

St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...

, finally landing a 1963-66 stint as the evening DJ for

KLAC KLAC (570 AM) is a commercial sports radio station licensed to Los Angeles, California, serving Greater Los Angeles and much of surrounding Southern California. Owned by a joint venture between iHeartMedia, Inc. and the Los Angeles Dodgers bas ...

in Los Angeles.

Notable voice-over work

Over the course of his career, Dark was the spokesman for

Keebler The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscu ...

Cookies, the

Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro share ...

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...

Kmart Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The company was inc ...

Texaco Texaco, Inc. ("The Texas Company") is an American Petroleum, oil brand owned and operated by Chevron Corporation. Its flagship product is its Gasoline, fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an Indepe ...

, Armor-All,

Whitman's Whitman's is one of the largest and oldest brands of boxed chocolates in the United States. Whitman's confections have been produced since 1842, originally by Stephen Whitman in Philadelphia and currently by Kansas City, Missouri-based Ru ...

Chocolates,

Dreyer's Dreyer's Grand Ice Cream, Inc. ("Dreyer's"), is an American ice cream company, founded in 1928 in Oakland, California, where its present-day headquarters office remains. The company's two signature brands, ''Dreyer's Grand Ice Cream'' and ''Edy's ...

Ice Cream, and many other Blue Chip companies. Dark was the voice of the long-running TV western ''

Bonanza ''Bonanza'' is an American Western television series that ran on NBC from September 13, 1959, to January 16, 1973. Lasting 14 seasons and 432 episodes, ''Bonanza'' is NBC's longest-running western, the second-longest-running western series on U ...

'', voicing their intermission commercials for the program's sponsor,

Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...

. Dark was an announcer who came to be known as the "voice" of the

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

network during the 1970s and later, on the

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

television network during the 1980s and early 1990s, doing promo advertisements for night-time programming, as well as an announcer for NBC's flagship station,

WNBC-TV WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo station WN ...

, and the imaging voice for many of the network's affiliates and O&O stations for their local newscasts. He also voiced the NBC News 1983 "Go Where The News Is" advertising campaign. He voiced the role of

Clark Kent Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publish ...

for twelve years, from 1973 to 1985, in each of the various incarnations of

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...

's animated series ''

''. He also narrated historical documentaries for the Biographical series on

History Channel History (formerly The History Channel from January 1, 1995 to February 15, 2008, stylized as HISTORY) is an American pay television network and flagship channel owned by A&E Networks, a joint venture between Hearst Communications and the Disney ...

, including

Johnny Cash John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American country singer-songwriter. Much of Cash's music contained themes of sorrow, moral tribulation, and redemption, especially in the later stages of his ca ...

: The Man in Black, and General Robert E. Lee. His only film roles were in the 1976 film ''

Tunnel Vision Tunnel vision is the loss of peripheral vision with retention of central vision, resulting in a constricted circular tunnel-like field of vision. Causes Tunnel vision can be caused by: Eyeglass users Eyeglass users experience tunnel vision t ...

'' and as an announcer in

1980 Events January * January 4 – U.S. President Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission. * January 6 – Global Positioning System time epoch begins at 00:00 UTC. * January 9 – ...

's ''

Melvin and Howard ''Melvin and Howard'' (stylized as ''Melvin (and Howard)'') is a 1980 American comedy-drama film directed by Jonathan Demme. The screenplay by Bo Goldman was inspired by real-life Utah service station owner Melvin Dummar, who was listed as the b ...

'' starring

Jason Robards Jason Nelson Robards Jr. (July 26, 1922 – December 26, 2000) was an American actor. Known as an interpreter of the works of playwright Eugene O'Neill, Robards received two Academy Awards, a Tony Award, a Primetime Emmy Award, and the Cannes ...

Death

Dark died in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

of a

pulmonary hemorrhage Pulmonary hemorrhage (or pulmonary haemorrhage) is an acute bleeding from the lung, from the upper respiratory tract and the trachea, and the pulmonary alveoli. When evident clinically, the condition is usually massive.Westwood Village Memorial Park Cemetery Pierce Brothers Westwood Village Memorial Park & Mortuary is a cemetery and mortuary located in the Westwood Village area of Los Angeles. It is located at 1218 Glendon Avenue in Westwood, with an entrance from Glendon Avenue. The cemetery was ...

.Danny Dark obituary in ''The New York Times''
/ref>

References

External links

*

in

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

, June 23, 2004. * {{DEFAULTSORT:Dark, Danny 1938 births 2004 deaths American male voice actors Radio and television announcers CBS people NBC network announcers American radio personalities Respiratory disease deaths in California Deaths from pulmonary hemorrhage Male actors from Oklahoma City Male actors from Tulsa, Oklahoma Central High School (Tulsa, Oklahoma) alumni Burials at Westwood Village Memorial Park Cemetery