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Keebler
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA. The cracker lines are now marketed under the Kellogg's or Sunshine names. The Keebler slogans are "''Uncommonly Good''" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle. The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019. Company history Godfrey Keebler, of German descen ...
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Keebler Delivery Truck
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA. The cracker lines are now marketed under the Kellogg's or Sunshine names. The Keebler slogans are "''Uncommonly Good''" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle. The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019. Company history Godfrey Keebler, of German desce ...
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Sunshine Biscuits
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-Its, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001. At the time of its purchase by Keebler, Sunshine Biscuits was the third largest cookie baker in the United States. History Until the late 19th century, the biscuit and cracker industry was made up of small independent local bakeries preparing products and selling them in bulk. The barrels and crates of biscuits were delivered by horse and wagon, set out in the grocery store and sold to the consumer by the measure. In 1890, a group of 33 midwest and western bakers combined to form the American Biscuit & Manufacturing Company. This was to compete with United States Bakin ...
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Pizzarias
Pizzarias Pizza Chips were a line of snack chips made by the Keebler Company and were developed by Adam Burck, Keebler's New Product Development Manager at the time. History Pizzarias were made in a novel process from fresh pizza dough and were available in three flavors: Cheese Pizza, Pizza Supreme, and Zesty Pepperoni. Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $75 million in their first year. Due to the success of the Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association. Pizzarias also earned a Gold Edison award from the AMA for marketing excellence. Pizzarias was supported by an extensive marketing campaign, including a series of three television commercials introducing the first teenage Keebler Elves, with slang catch-phrases such as "Radical grub!" and the tagline: "Tastes like real pizza, only louder." Although the b ...
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Kellogg Company
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's holds a Royal Warrant from King Charles III and formerly Queen Elizabeth II until her death in 2022. History In 1876, John Harvey Kell ...
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Kellogg's
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's holds a Royal Warrant from King Charles III and formerly Queen Elizabeth II until her death in 2022. History In 1876, John Harvey Kellogg ...
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Famous Amos
Famous Amos is a brand of cookies founded in Los Angeles in 1975 by Wally Amos, a former talent agent with William Morris Agency. History Wallace "Wally" Amos was born in Tallahassee, Florida, United States, on July 1, 1936. In 1948 he moved to New York City to live with his aunt where they often baked cookies together. As an adult, Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency, would send his home-baked chocolate chip cookies to celebrities to entice them to meet and perhaps sign a deal with his agency. Amos hit a plateau working for the William Morris Agency and decided to strike out on his own. On March 10, 1975, Amos took the advice of some friends, and with $25,000 from singers Marvin Gaye and Helen Reddy, he opened a cookie store at 7181 Sunset Blvd., Hollywood, in Los Angeles, California, naming it "Famous Amos". In the first year he sold $300,000 worth of cookies, followed by more than $1,000,000 in sales in the store's second ...
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Cookie
A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts, etc. Most English-speaking countries call crunchy cookies biscuits, except for the United States and Canada, where biscuit refers to a type of quick bread. Chewier biscuits are sometimes called ''cookies'' even in the United Kingdom. Some cookies may also be named by their shape, such as date squares or bars. Biscuit or cookie variants include sandwich biscuits, such as custard creams, Jammie Dodgers, Bourbons and Oreos, with marshmallow or jam filling and sometimes dipped in chocolate or another sweet coating. Cookies are often served with beverages such as milk, coffee or tea and sometimes "dunked", an approach which releases more flavour from confections by dissolving the sugars, while also softening their texture. Factory-m ...
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Ferrero SpA
Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero International SA's headquarters is in Luxembourg. Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world. It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and added hazelnut to save money on chocolate, taking the idea from gianduia, a sweet chocolate spread containing about 30% hazelnut paste, invented in Turin during Napoleon's regency (1796–1814). The company saw a period of tremendous growth and success under Pietro's son Mic ...
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Vienna Fingers
Vienna Fingers is an American brand of cookie made by the Keebler Company, a division of Ferrero SpA. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering. Nabisco, Nabisco's Cameo (cookie), Cameo is similar. History Vienna Fingers were one of the products originally sold by Sunshine Biscuits. The cookies first were marketed by Sunshine Biscuits in 1915 and United States trademark law, trademarked as "Vienna Fingers Sandwich" in November 1947. The popularity of the Vienna Fingers cookies was memorialized by United States, American playwright and screenwriter Neil Simon in his 1965 play ''The Odd Couple (play), The Odd Couple'', which was adapted into a 1968 comedy film. In the play, Oscar Madiso ...
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Club Crackers
Club Crackers are crackers made by the Kellogg Company. They are somewhat similar in resemblance to saltines, but are rectangular and have 18 holes in a 3x6 pattern instead of the 13 holes in a 3-2-3-2-3 pattern that are on a saltine. Also, their short edges are even, not perforated. They have a buttery flavor and a large amount of fat, 3g per serving, or 84g per 13.7 oz box not found in regular saltines. The crackers contain 70 calories per serving with four total crackers in one serving. Originally branded as a product of Keebler, it became a product of Kellogg's after the mega American manufacturer acquired the brand in 2001, before subsequently selling the Keebler cookie lineup as well as rights to the Keebler brand name in 2019. Nutrition Club crackers are a "Light, Flaky, Buttery" snack. In the small snack stack package there are seventeen crackers. Each cracker has 17.5 calories. Thus, a whole snack pack contains 297.5 calories. See also * List of crackers This is a ...
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Leo Burnett
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by ''Time'' as one of the 100 most influential people of the 20th century. Biography Leo Burnett was born in St. Johns, Michigan, on October 21, 1891, to Noble and Rose Clark Burnett. Noble ran a dry goods store and as a young man, Burnett worked with his father, watching Noble as he designed ads for the business. After high school, Burnett went on to study journalism at the University of Michigan and received his bachelor's degree in 1914. Burnett's first job after college wa ...
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United Biscuits
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis. United Biscuits manufactures in a number of countries across Europe, such as the Netherlands, France and Belgium. It also has a manufacturing site in India. Its company's headquarters is in Chiswick Business Park in West London. History United Biscuits (UB) was formed in 1948 by a merger of two Scottish family businesses: McVitie & Price and MacFarlane Lang. In 1962, William Crawford & Sons, a business founded in Leith, Edinburgh in 1813 which was best known for its shortbread, was acquired by United Biscuits for £6 million. In 1965, the company also acquired William MacDonald & Sons for £2.8 million, and brought the Penguin brand to the group. The co ...
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