Pizzarias Pizza Chips were a line of snack chips made by the
Keebler Company
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Bisc ...
and were developed by
Adam Burck
Adam; el, Ἀδάμ, Adám; la, Adam is the name given in Genesis 1-5 to the first human. Beyond its use as the name of the first man, ''adam'' is also used in the Bible as a pronoun, individually as "a human" and in a collective sense as " ...
, Keebler's New Product Development Manager at the time.
History
Pizzarias were made in a novel process from fresh pizza dough and were available in three flavors: Cheese Pizza, Pizza Supreme, and Zesty Pepperoni. Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $75 million in their first year. Due to the success of the Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association. Pizzarias also earned a Gold Edison award from the AMA for marketing excellence.
Pizzarias was supported by an extensive marketing campaign, including a series of three television commercials introducing the first teenage Keebler Elves, with slang catch-phrases such as "Radical grub!" and the tagline: "Tastes like real pizza, only louder."
Although the brand was ultimately discontinued after the sale and breakup of Keebler in the late 1990s, Pizzarias developed a cult following. At least two Pizzarias fan groups on
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, such as "Bring back Pizzaria Chips made by Keebler" and "Bring Keebler Pizzaria's Back" are lobbying
Utz Quality Foods, the current owner of the trademark, to relaunch the brand; as of October, 2021, the groups had over 7,000 Followers.
Pizzarias in Popular Culture
Pizzarias were mentioned in the
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
original series, ''
Everything Sucks!
''Everything Sucks!'' is an American comedy-drama streaming television series created by Ben York Jones and Michael Mohan that parodies teen culture of the mid-1990s. Ten half-hour episodes were ordered by Netflix and the series was released on ...
'' and "rank high on the list of snack foods that still haunt ’90s kids as adults."
In 2017 The Daily Meal included Pizzarias in its list of the most popular snack foods in the last ten decades.
References
{{Reflist
External links
* Pizzarias TV ad 1
Keebler "New!" Pizzarias "Radical" TV Ad - 1989/1990* Pizzarias TV ad 2
Keebler Pizzarias* Pizzarias TV ad 3
Totally Radical Keebler Pizzarias Pizza Chips Commercial, 1991
American snack foods
Products introduced in 1991
Products and services discontinued in 2000