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Daniel Keith Ludwig (June 24, 1897 – August 27, 1992) was an American shipping businessman, who was also involved in many other industries. He pioneered the construction of super tankers in Japan, founded Exportadora de Sal, SA in Mexico and developed it as the largest salt company in the world, built a model community in association with the
Jari project The Jari project was an attempt to create a tropical tree farm in Brazil for producing pulp for paper. Background The Jari project was a brainchild of US entrepreneur and billionaire Daniel K. Ludwig. In the 1950s he noticed that demand for pa ...
, which he pioneered, on the
Amazon River The Amazon River (, ; es, Río Amazonas, pt, Rio Amazonas) in South America is the largest river by discharge volume of water in the world, and the disputed longest river system in the world in comparison to the Nile. The headwaters of t ...
in
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
to produce pulp paper, and had numerous hotels around the world. Though he was one of the wealthiest tycoons of his day, with operations spanning 23 countries, Ludwig remained completely obscure due to his reclusive lifestyle. He "avoided the press like the plague", keeping a low profile throughout his business career. He only gave one interview during his lifetime, which he granted to Dero A. Saunders of
Fortune Magazine ''Fortune'' is an American multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The ...
in 1957. Ludwig was #1 on the Forbes 400 in 1982.


Childhood

Daniel Keith Ludwig was born in 1897 to Daniel Franklin Ludwig (1873–1960) and Florabelle Leslie (1876–1961) in
South Haven, Michigan South Haven is a city in the U.S. state of Michigan. Most of the city is in Van Buren County, although a small portion extends into Allegan County. The population was 4,403 at the 2010 census. Because of its position on Lake Michigan, at the ...
, on the shores of
Lake Michigan Lake Michigan is one of the five Great Lakes of North America. It is the second-largest of the Great Lakes by volume () and the third-largest by surface area (), after Lake Superior and Lake Huron. To the east, its basin is conjoined with that o ...
. His grandfather, John G. Ludwig (1842–1920), was one of seven brothers in a family of 13, most of them born in Pennsylvania.Ludwig's, "Obituary: Charles P. Ludwig"
''Commercial Record,'' accessed 24 November 2014
Four of Daniel's granduncles made their living as captains of Great Lakes vessels. His grandfather's brother, Lancaster Columbus Ludwig (1855–1954), served as a captain on a passage steamer from South Haven to Chicago for many decades. The senior Daniel and his wife Florabelle separated when young Daniel was 15. Daniel Sr. took the youth to
Port Arthur, Texas Port Arthur is a city in Jefferson County within the Beaumont–Port Arthur metropolitan area of the U.S. state of Texas. A small, uninhabited portion extends into Orange County; it is east of Houston. The largest oil refinery in the United Sta ...
to live with his grandfather John G. Ludwig. Florabelle Ludwig was left alone in South Haven without any means of support. She remarried Daniel Robert Martin in Vancouver, British Columbia in 1915 and resided in the state of Washington the rest of her life. Daniel Sr. moved to Virginia and remarried Isabel Rutherford. Daniel Sr. died in Manatee, Florida in 1960. Ludwig's first venture into shipping was at the age of nine, when he salvaged a boat. He left school at the end of eighth grade to work in various shipping-related jobs on Lake Michigan and in Texas, directly learning such trades as
machinist A machinist is a tradesperson or trained professional who not only operates machine tools, but also has the knowledge of tooling and materials required to create set ups on machine tools such as milling machines, grinders, lathes, and drilling ...
,
marine engineer Marine engineering is the engineering of boats, ships, submarines, and any other marine vessel. Here it is also taken to include the engineering of other ocean systems and structures – referred to in certain academic and professional circl ...
, and ship handler. In Port Arthur, he sold supplies to sailing ships and steamers. He returned to Michigan to take a job at a marine engine plant, which sent him to the Pacific Northwest and Alaska.


Early business ventures

At 19, Ludwig established a freighter business by transporting
molasses Molasses () is a viscous substance resulting from refining sugarcane or sugar beets into sugar. Molasses varies in the amount of sugar, method of extraction and age of the plant. Sugarcane molasses is primarily used to sweeten and flavour foods ...
and lumber around the
Great Lakes The Great Lakes, also called the Great Lakes of North America, are a series of large interconnected freshwater lakes in the mid-east region of North America that connect to the Atlantic Ocean via the Saint Lawrence River. There are five lakes ...
. There are rumors of his engaging in rum running during the
Prohibition era Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacturing, manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption ...
. In the 1930s, he developed a novel approach to financing further expansion, by borrowing the construction cost of tankers and using pre-agreed charters as collateral. His
National Bulk Carriers National Bulk Carriers was a shipping company which owned and operated oil tanker ships and bulk carriers. Some of them were among the largest in the world at that time. It was one of the largest multinational corporations in the world. It was fo ...
became one of the largest American shipping companies, and he eventually owned about 60 vessels. In the 1940s, one of his shipyards in Virginia developed a method to use
welding Welding is a fabrication (metal), fabrication process that joins materials, usually metals or thermoplastics, by using high heat to melt the parts together and allowing them to cool, causing Fusion welding, fusion. Welding is distinct from lower ...
instead of
rivet A rivet is a permanent mechanical fastener. Before being installed, a rivet consists of a smooth cylindrical shaft with a head on one end. The end opposite to the head is called the ''tail''. On installation, the rivet is placed in a punched ...
ing, which saved time during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, when there was huge demand for new ships. After the war, he had ships built in Japan, where labor costs were lower. His ships transported oil around the world; in the 1950s he pioneered the construction and use of the new oil
supertankers An oil tanker, also known as a petroleum tanker, is a ship designed for the bulk transport of oil or its products. There are two basic types of oil tankers: crude tankers and product tankers. Crude tankers move large quantities of unrefined crud ...
. Ludwig diversified into a wide range of holdings: an oil refinery,
bank A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets. Because ...
ing,
cattle ranching A ranch (from es, rancho/Mexican Spanish) is an area of land, including various structures, given primarily to ranching, the practice of raising grazing livestock such as cattle and sheep. It is a subtype of a farm. These terms are most often ...
,
insurance Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to hedge ...
, and
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
. He invested in various
mining Mining is the extraction of valuable minerals or other geological materials from the Earth, usually from an ore body, lode, vein, seam, reef, or placer deposit. The exploitation of these deposits for raw material is based on the economic via ...
and exploration projects on nearly every continent: the Americas, Africa, Australia and the Middle East. He created a chain of luxury hotels in Mexico, Bermuda and the Bahamas, and developed
Westlake Village, California Westlake Village is a city in Los Angeles County on its western border with Ventura County. The City of Westlake Village incorporated in 1981 becoming the 82nd municipality of Los Angeles County.Baker, Pam (2002). ''Thousand Oaks Westlake Vill ...
. At his peak, he owned more than 200 companies in 50 countries, and his fortune was estimated at $4.5 billion.
Michel Braudeau Michel Braudeau (born 1946 in Niort) is a French writer.http://www.gallimard.fr/Contributeurs/Michel-Braudeau (page visited on 19 August 2013). He was editor-in-chief of the ''Nouvelle revue française'', from 1999 to 2010. Works * ''L'Amazo ...
, « Daniel Ludwig avait rêvé trop tard », first published in ''Le Monde'', 17 July 2003, collected in ''Le rêve amazonien'',
éditions Gallimard Éditions Gallimard (; formerly Éditions de la Nouvelle Revue Française (1911–1919) and Librairie Gallimard (1919–1961) is one of the leading French book publishers. In 2003 it and its subsidiaries published 1,418 titles. Founded by Gasto ...
, 2004 ()


Princess International Hotels

Ludwig built or bought an impressive collection of hotels. These were: the Hamilton Princess and Southampton Princess in Bermuda; the Bahamas Princess (formerly the King's Inn) and the Xanadu Princess Tower (formerly the International) in Freeport; the Acapulco Princess and the Pierre Marques in Mexico; and the
Francis Drake Sir Francis Drake ( – 28 January 1596) was an English explorer, sea captain, privateer, slave trader, naval officer, and politician. Drake is best known for his circumnavigation of the world in a single expedition, from 1577 to 1580 (t ...
in San Francisco. The American millionaire recluse
Howard Hughes Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was an American business magnate, record-setting pilot, engineer, film producer, and philanthropist, known during his lifetime as one of the most influential and richest people in th ...
acquired the Xanadu Princess in 1973, and lived there for the last two years of his life.


Exportadora de Sal, SA

In 1954, on a trip to
Baja California Sur Baja California Sur (; 'South Lower California'), officially the Free and Sovereign State of Baja California Sur ( es, Estado Libre y Soberano de Baja California Sur), is the least populated state and the 31st admitted state of the 32 federal ent ...
, Ludwig founded
Exportadora de Sal S.A. Exportadora de Sal S.A. (abbreviated as ESSA) is a company dedicated to salt production through solar evaporation of sea water in the Ojo de Liebre Lagoon, Baja California Sur, Mexico. Founded in 1954 by American shipping businessman Daniel K. ...
, which became the "Largest Salt Company in the World", at the
Guerrero Negro Guerrero Negro is the largest town located in the municipality of Mulegé in the Mexican state of Baja California Sur (BCS). It had a population of 14,316 in the 2015 census. The town is served by Guerrero Negro Airport. Whale Festival The ...
lagoon. As the rural area was largely uninhabited, Ludwig arranged for the necessary workers and materials to be transported there to build a large, new town in the municipality of
Mulegé Mulegé is a city in Mulegé Municipality, Baja California Sur, situated on the Gulf of California. Located on the Gulf of California, the population was 3,821 according to the Mexican census of 2010. History Indigenous peoples had lived in t ...
. Here, the saltworks were established by pumping the brine to the surface and allowing it to dry. In 1973, with rumors that the
Mexican Government The Federal government of Mexico (alternately known as the Government of the Republic or ' or ') is the national government of the United Mexican States, the central government established by its constitution to share sovereignty over the republi ...
would nationalize the company, Ludwig sold his interest in Exportadora de Sal, SA to
Mitsubishi The is a group of autonomous Japanese multinational companies in a variety of industries. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 ...
. It owns 49%, with the Mexican government holding the controlling interest.


Citricos de Chiriqui, SA

In a $25 million 1960 project in
Panama Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cos ...
, Ludwig bought of land in Dolega, in the interior of Panama to develop for citrus cultivation. He had all the land cleared and built roads and bridges. He had 800,000
Valencia orange The Valencia orange is a sweet orange cultivar named after the famed oranges in València, Spain. It was first hybridized by pioneer American agronomist and land developer William Wolfskill in the mid-19th century on his farm in Santa Ana, s ...
trees planted, with full production expected by 1967. It was considered the largest privately owned venture of its kind in the world. Years later it was nationalized. The ''New York Times'' reported that an auction of Citricos de Chiriqui, SA failed to attract any bidders; the minimum asking price was $13.9 million. It was later purchased by Colombian businessman, Guillermo Cardenas P., and is still functioning to date.


Jari project

In 1966 Ludwig became attracted to ideas of development in the Amazonian Basin. A brutal military dictatorship had toppled the progressive Goulart government in a 1964 coup, with US backing, and US investment was encouraged by the conservative Brazilian generals in power. In 1967, he purchased about 4 million acres (1.6 million ha) of land in Brazil on the north bank of the river in the northeast interior. He planned to construct a pulp paper factory, known as the
Jari project The Jari project was an attempt to create a tropical tree farm in Brazil for producing pulp for paper. Background The Jari project was a brainchild of US entrepreneur and billionaire Daniel K. Ludwig. In the 1950s he noticed that demand for pa ...
, as he projected a shortage of fiber on the world market in the coming decades (about which he was right). The site was downriver from American
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that mi ...
's failed massive project to produce rubber, for which he built a workers' city in the jungle, Fordlandia. Ludwig planned a massive pulp paper project, and cleared land to plant two varieties of trees to be harvested for paper. He had a 26-mile railroad constructed, as well as 3,000 miles of trails and roads; the settlements had 30,000 inhabitants by early 1982. To feed all the workers, he raised cattle and planted 15,000 acres in rice. In order to develop this, he essentially built a planned community,
Monte Dourado Monte Dourado is a town and district in the Brazilian municipality of Almeirim, in the state of Pará. Monte Dourando is a planned town established in 1967 to house the workers for the Jari project. The city is located on the Jari River. History ...
. A slum, Beiradao, arose haphazardly across the river from Ludwig's development. Ultimately his agricultural ventures on that land were not successful. Neither the rice nor one variety of trees took well to the region's soil. But in 1978 he had a plant shipped by sea in two parts from where it was fabricated in Japan: these were "two behemoths 70 meters high, unique in the history of the merchant navy." The plant was assembled and beginning in February 1979, Jari produced 750 tons of cellulose per day. Large losses and mounting criticism of his business practices led Ludwig to sell out to Brazilian investors in 1981. He had pushed for more cooperation from the government, and announced failing health as a reason to sell his interests. ''
Le Monde ''Le Monde'' (; ) is a French daily afternoon newspaper. It is the main publication of Le Monde Group and reported an average circulation of 323,039 copies per issue in 2009, about 40,000 of which were sold abroad. It has had its own website si ...
'' described Ludwig with his Jari project as ahead of his time. It reported that in the 21st century a Brazilian consortium bought the Jari complex.
Eucalyptus ''Eucalyptus'' () is a genus of over seven hundred species of flowering trees, shrubs or mallees in the myrtle family, Myrtaceae. Along with several other genera in the tribe Eucalypteae, including '' Corymbia'', they are commonly known as euca ...
and
Australian pine ''Casuarina'' is a genus of 17 tree species in the family Casuarinaceae, native to Australia, the Indian subcontinent, southeast Asia, islands of the western Pacific Ocean, and eastern Africa. It was once treated as the sole genus in the fam ...
trees were planted that are better suited to the region. New Finnish machinery and technology has drastically reduced the required labor force and, as ''Le Monde'' noted, machines neither strike nor go to the brothels of Beiradao. The government cooperated in approving a hydropower project which Ludwig had sought, and even the slum was improved, as well as renamed to
Laranjal do Jari Laranjal do Jari () (''Jari Orangery'') is a municipality located in the west of the state of Amapá in Brazil. It is the only municipality in the west boundaries of Amapá, except for a small part of Vitória do Jari. Its population is 51,362 an ...
. Ludwig had the right vision about the need for paper, but was ahead of his time and too late in his life to see the project through to its current success.


Philanthropy

Beginning in 1971, Ludwig sold off many of his foreign interests, using the funds to endow the Ludwig Institute for Cancer Research, which he founded in Switzerland. It became his primary interest in his later years. Since his death in 1992, it has distributed over a billion dollars around the world for cancer research. Under the terms of his will, Ludwig Centers were established in 2006 at six United States research institutions (
Johns Hopkins University Johns Hopkins University (Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland. Founded in 1876, Johns Hopkins is the oldest research university in the United States and in the western hem ...
,
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
, the
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...
,
Memorial Sloan Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in the borough of Manhattan in New York City, founded in 1884 as the New York Cancer Hospital. MSKCC is one of 52 National Cancer Institute– ...
,
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
and the
University of Chicago The University of Chicago (UChicago, Chicago, U of C, or UChi) is a private research university in Chicago, Illinois. Its main campus is located in Chicago's Hyde Park neighborhood. The University of Chicago is consistently ranked among the b ...
). To date, they have received US$900 million from the Virginia and Daniel K. Ludwig Fund for Cancer Research. The Centers and the Ludwig Institute are now collectively known as
Ludwig Cancer Research Ludwig Cancer Research is an international community of scientists focused on cancer research, with the goal of preventing and controlling cancer. It encompasses the Ludwig Institute for Cancer Research, an international non-profit organization f ...
. By the terms of the grant, their directors and scientists are to work collaboratively with each other and with the Institute.


Personal life

Ludwig married Gladys Madeline Ludwig (1904–1978), in Florida on October 29, 1928. She produced a daughter Patricia Margaret born on October 8, 1936. Estranged from his wife, Ludwig did not acknowledge the girl as his daughter."Daniel Ludwig billionaire businessman dies at 95"
''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', 29 August 1992
The couple divorced in April 1937. Believing Patricia might at some later time try to challenge the terms of his will and claim part of his estate, Daniel Ludwig had blood samples frozen in the 1970s that could be used for genetic testing if ever necessary. Patricia Ludwig did file a lawsuit in the 1990s after his death, but DNA analysis proved Ludwig was not her father, and the case was dismissed. Several months after his divorce, Ludwig married Gertrude Virginia "Ginger" Higgins (January 13, 1897 – April 8, 1993), a widow with three children from a previous marriage. They lived in the penthouse at the
Park Cinq 785 Fifth Avenue, usually called the Park Cinq, (Park-V), is a luxury, cooperative apartment building on the Upper East Side of Manhattan in New York City. It is located at 785 Fifth Avenue, at the southeast corner with 60th Street, across from C ...
, a co-op in Manhattan,"CO-OP 'Mansions' to be open soon; 5th Ave. Building Will Have Tenants This Month," by Sanka Knox, August 15, 1963, ''New York Times''. and remained married until his death there on August 27, 1992.


See also

* American Petroleum Transport Corporation *
List of wealthiest historical figures Many historical individuals have been described as one of "the wealthiest" ever. This list presents individuals prior to the beginning of contemporary history (which began after World War II) and gathers published estimates of their ( inflation-a ...
*
List of richest Americans in history Most sources agree that John D. Rockefeller was the richest American in history having amassed a wealth of more than $445 billion in 2022 dollars. There are various methods of comparing individuals' wealth across time, including using simple i ...


References


Bibliography


English

* * Dero A. Saunders., "The Wide Oceans of D. K. Ludwig," ''Fortune,'' May 1957. * "Ex-Wife sues Tycoon Ludwig for 10 million", ''San Francisco Chronicle'', 27 January 1978. * "Twilight of a Tycoon" (''Time,'' November 30, 1978, p. 77), available on-line. * James R. Arnold, ''North American Heritage,'' October 1985 (vol. V11, no. 3).


Other languages

*
Michel Braudeau Michel Braudeau (born 1946 in Niort) is a French writer.http://www.gallimard.fr/Contributeurs/Michel-Braudeau (page visited on 19 August 2013). He was editor-in-chief of the ''Nouvelle revue française'', from 1999 to 2010. Works * ''L'Amazo ...
, « Daniel Ludwig avait rêvé trop tard », first published in ''Le Monde'', 17 July 2003, collected in ''Le rêve amazonien'',
éditions Gallimard Éditions Gallimard (; formerly Éditions de la Nouvelle Revue Française (1911–1919) and Librairie Gallimard (1919–1961) is one of the leading French book publishers. In 2003 it and its subsidiaries published 1,418 titles. Founded by Gasto ...
, 2004 ().


External links


Ships built by Daniel K. Ludwig
t2tanker website
Biography
Ludwig Institute for Cancer Research website.
Great American Business Leaders




1992 * ttps://web.archive.org/web/20081025051147/http://www.time.com/time/magazine/article/0,9171,919778,00.html "Daniel Ludwig's Floating Factory" ''Time'', 19 June 1978
Exportadora de Sal, SA

Obituary of Charles P. Ludwig, DK's uncle in Otsego, NY

Morton Smerling, "Capt. Ludwig, 94, Is a Genuine Old Salt"
article includes photo of Capt. Lancaster Columbia Ludwig, DK's uncle
Obituary: Capt. L.C. Ludwig, Age 99"
''South Haven Tribune,'' 17 May 1954 (DK's uncle Lancaster C. Ludwig, 1855-1954) {{DEFAULTSORT:Ludwig, Daniel K. 1897 births 1992 deaths 20th-century American businesspeople People from South Haven, Michigan American billionaires 20th-century American philanthropists People from Port Arthur, Texas American people of German descent