Dalton Maag is an independent font foundry with offices in London, UK, and

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. Dalton Maag has a library of 30 retail fonts as of 2016 and offers custom font creation and modification services to its clients.

Typefaces

Many of Dalton Maag's typefaces have been designed for corporate clients. Dalton Maag's larger clients include

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...

, BMW,

DeviantArt DeviantArt (historically stylized as deviantART) is an American online art community that features artwork, videography and photography, launched on August 7, 2000 by Angelo Sotira, Scott Jarkoff, and Matthew Stephens among others. DeviantArt, ...

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

Vodafone Vodafone Group Public limited company, plc () is a British Multinational corporation, multinational Telephone company, telecommunications company. Its registered office and Headquarters, global headquarters are in Newbury, Berkshire, England. It ...

Ubuntu Ubuntu ( ) is a Linux distribution based on Debian and composed mostly of free and open-source software. Ubuntu is officially released in three editions: ''Desktop'', ''Server'', and ''Core'' for Internet of things devices and robots. All the ...

and

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

. They also have a library of typefaces available to purchase from their website. Transport-related typefaces have included "Pantograph" for

Manchester Metrolink Manchester Metrolink (branded locally simply as Metrolink) is a tram/ light rail system in Greater Manchester, England. The network has 99 stops along of standard-gauge route, making it the most extensive light rail system in the United Kin ...

and "Barlow", named after

William Henry Barlow William Henry Barlow FRS FRSE FICE MIMechE (10 May 1812 – 12 November 1902) was an English civil engineer of the 19th century, particularly associated with railway engineering projects. Barlow was involved in many engineering ent ...

, for

St Pancras railway station St Pancras railway station (), also known as London St Pancras or St Pancras International and officially since 2007 as London St Pancras International, is a central London railway terminus on Euston Road in the London Borough of Camden. It is ...

and the associated

High Speed 1 High Speed 1 (HS1), legally the Channel Tunnel Rail Link (CTRL), is a high-speed railway linking London with the Channel Tunnel. It is part of a line carrying international passenger traffic between the United Kingdom and mainland Europe; ...

signage. "Barlow" was created from a typeface called "Stroudley", which itself was descended from " Casey", designed for the

KCR Corporation The Kowloon-Canton Railway Corporation (KCRC; ) is a Hong Kong wholly government-owned railway and land asset manager. It was established in 1982 under the Kowloon-Canton Railway Corporation Ordinance for the purposes of operating the Kowloon– ...

in Hong Kong. The Ubuntu typeface was notable for being created for open source software company

Canonical Ltd Canonical Ltd. is a UK-based privately held computer software company founded and funded by South African entrepreneur Mark Shuttleworth to market commercial support and related services for Ubuntu and related projects. Canonical employs staff ...

to use in their

Ubuntu operating system Ubuntu ( ) is a Linux distribution based on Debian and composed mostly of free and open-source software. Ubuntu is officially released in three editions: ''Desktop'', ''Server'', and ''Core'' for Internet of things devices and robots. All the ...

, branding and publicity material. It was the first typeface to be designed with the intention that it should be expanded upon by the Open Source community. Because of the

free Free may refer to: Concept * Freedom, having the ability to do something, without having to obey anyone/anything * Freethought, a position that beliefs should be formed only on the basis of logic, reason, and empiricism * Emancipate, to procur ...

and

open-source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...

nature of the Ubuntu operating system, the font is available to download for free. Dalton Maag attracted some publicity when they created

Nokia Pure Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It has been the company's main typeface since its introduction. ...

for the Finnish mobile phone company Nokia, which replaced the earlier Nokia Sans font created by

Erik Spiekermann Erik Spiekermann (born 30 May 1947 in Stadthagen, Lower Saxony) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art his ...

. Spiekermann commented that he was disappointed that Dalton Maag had not consulted him on the new design and accused it of blandness. However, the new design was generally well received elsewhere, and in February 2012 Nokia Pure was nominated for the

Design Museum The Design Museum in Kensington, London exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all funds generat ...

Designs of the Year 2012 award in the graphics category. The font went on to win the Graphics category. In July 2012 the

Rio 2016 The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...

Olympic Games released their brand font created by Dalton Maag. It was based on the letters and numbers within the logo already created by Brazilian design agency, Tátil. The typeface took eight months to create and comprises 5448 characters. The design work was mainly done by Dalton Maag's Brazilian office, which worked with the London team during the font engineering stage, and also with Brazilian consultant Gustavo Soares, who worked as the technical interface between Dalton Maag and the Rio 2016 team. Dalton Maag's library of typefaces include Lexia, Aktiv Grotesk, Magpie and Elevon. Elevon was originally created for the

Virgin Galactic Virgin Galactic is an American spaceflight company founded by Richard Branson and his British Virgin Group retains an 11.9% stake through Virgin Investments Limited. It is headquartered in California, and operates from New Mexico. The company i ...

spaceflight programme. Magpie was designed by

Vincent Connare Vincent Connare (born September 26, 1960) is an American type designer and former Microsoft employee. Among his creations are the fonts Comic Sans and Trebuchet MS, as well as the Man in Business Suit Levitating emoji. Besides text typefaces, ...

, who is known for designing

Comic Sans Comic Sans MS is a sans-serif typeface designed by Vincent Connare and released in 1994 by Microsoft Corporation. It is a non-connecting script inspired by comic book lettering, intended for use in cartoon speech bubbles, as well as in other cas ...

. It was called Magpie because of the distinctive descenders in the italic form which are said to resemble the tails of magpies. In 2015, Dalton Maag designed the

Bookerly Bookerly is a serif typeface designed by Dalton Maag as an exclusive font for reading on Amazon.com, Amazon's Amazon Kindle, Kindle devices and apps. Combined with a new typesetting engine, Amazon.com asserts that the font helps the user "read fas ...

typeface and was released to be the default, exclusive font for reading on

's Kindle devices.New Bookerly Font and Typography Features
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References

External links

* {{official website, http://www.daltonmaag.com/ Independent type foundries Design companies established in 1991 1991 establishments in England