DICE is a ticketing software company based in

London, United Kingdom London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. Its

web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...

and

mobile technology Mobile technology is the technology used for cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pa ...

products enable users (often referred to by the company as ''fans'') to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of

performances A performance is an act of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Management science In the work place ...

talks Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

. DICE gained popularity as a ticketing app for its strong stance against

scalping Scalping is the act of cutting or tearing a part of the human scalp, with hair attached, from the head, and generally occurred in warfare with the scalp being a trophy. Scalp-taking is considered part of the broader cultural practice of the tak ...

, implementing guardrails within its products to limit fraud and

price gouging Price gouging is a pejorative term used to describe the situation when a seller increases the prices of goods, services, or commodities to a level much higher than is considered reasonable or fair. Usually, this event occurs after a demand or ...

. DICE also develops technology products for live show organisers and promoters for them to manage event marketing and better understand their audiences. During the global

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, DICE temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like

Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinve ...

, Bicep,

Lewis Capaldi Lewis Marc Capaldi ( ; born 7 October 1996) is a Scottish singer-songwriter and musician. He was nominated for the Critics' Choice Award at the 2019 Brit Awards. In March 2019, his single "Someone You Loved" topped the UK Singles Chart where ...

Nick Cave Nicholas Edward Cave (born 22 September 1957) is an Australian singer, songwriter, poet, lyricist, author, screenwriter, composer and occasional actor. Known for his baritone voice and for fronting the rock band Nick Cave and the Bad Seeds, Ca ...

. DICE moved on to acquire live music broadcaster Boiler Room in 2021. In September 2021, DICE completed its Series-C funding, raising $122 million with

SoftBank Vision Fund The SoftBank Vision Fund is a venture capital fund founded in 2017 that is part of the SoftBank Group. With over $100 billion in capital, it is the world's largest technology-focused investment fund. In 2019, SoftBank Vision Fund 2 was founded. T ...

, Nest co-founder and

iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...

inventor

Tony Fadell Anthony Michael Fadell (born March 22, 1969) is an American engineer, designer, entrepreneur, and investor. He was senior vice president of the iPod division at Apple Inc. and founder and former CEO of Nest Labs. Fadell joined Apple Inc. in 20 ...

as well as French billionaire entrepreneur

Xavier Niel Xavier Niel (born 25 August 1967) is a French billionaire businessman involved in the telecommunications and technology industry. He is best known as founder and majority shareholder of the French Internet service provider and mobile operator Il ...

. Early investors include

DeepMind DeepMind Technologies is a British artificial intelligence subsidiary of Alphabet Inc. and research laboratory founded in 2010. DeepMind was List of mergers and acquisitions by Google, acquired by Google in 2014 and became a wholly owned subsid ...

and

Ustwo Ustwo Fampany Limited (typically stylized as ustwo) is a London-based software development studio focused on digital design, such as clean and elegant user interfaces. Founded in 2004, the company had initially served clients in supporting thei ...

Founder

Phil Hutcheon founded DICE in 2014. Prior to founding DICE, Hutcheon spent over 10 years working in the music industry running

Modular Recordings Modular Recordings (known simply as Modular) is an Australian record label founded in 1998 by Steve Pavlovic that is currently owned by Universal Music Australia. It has released music from local artists such as Eskimo Joe, Ben Lee, The Avalan ...

and latterly his own record label, management and events company Deadly People. The company is based in De Beauvoir, in

Dalston Dalston () is an area of East London, in the London Borough of Hackney. It is northeast of Charing Cross. Dalston began as a hamlet on either side of Dalston Lane, and as the area urbanised the term also came to apply to surrounding areas includ ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

with other offices in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

and

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

. In September 2017, DICE launched into the United States with events in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

and

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

Services

Discovery feed

Fans using the DICE app can search, browse and buy tickets in seconds for upcoming live shows.

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

and

Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...

integrations allow fans to sync up their artist preferences for the app to suggest event recommendations on its homepage. DICE has built its own proprietary recommendation engine to power events being displayed on the each user's homepage, making DICE unique to every fan.

Secured mobile tickets

Tickets are purchased within the app and exist on the user's smartphone as a

QR code A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...

which also includes the date, time and location of the event. Depending on events, tickets can be either transferred to other users or resold through the waiting list feature. Unlike regular ticketing platforms, tickets bought on DICE need to be activated in-app prior to be scanned, this leads to QR codes only being displayed for a limited amount of time, right before the event start time and the ticket being scanned.

Waiting list and reselling system

Customers can add themselves to a waiting list for sold-out shows. If users are no longer able to attend a show they can return their tickets to DICE; these tickets are then passed on those who have added themselves to the waiting list on a first-come, first-served basis. As the ticket purchased exists only within the app, it is necessary to have it installed in order to be allowed entry to the relevant event. All tickets sold on DICE are sourced directly from labels, promoters and venues; the company does not participate in secondary ticketing. As of 2023, the DICE app is available in

Western Europe Western Europe is the western region of Europe. The region's countries and territories vary depending on context. The concept of "the West" appeared in Europe in juxtaposition to "the East" and originally applied to the ancient Mediterranean ...

(

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

) as well as

(

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

). Some shows are occasionally available in other territories like

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. The app is available in six languages.

DICE Live Awards

Since 2016, DICE organises the DICE Live Awards, a ceremony awarding best live music act showcased on the platform.

''“The DICE Live Award is just about the artists. No dinner, no long speeches, no other awards… just an opportunity to recognise the brilliance of an artist who has truly broken through with amazing live performances. There’s nothing like it.Being a great artist isn't only about creating music in a studio, but also having the charisma and talent to deliver performances that people will remember for years to come.” -'' Phil Hutcheon (CEO) and Andrew Foggin (Global Head of Music), DICE

Industry awards

References

External links

* {{Official website, https://dice.fm/ Online companies of the United Kingdom British companies established in 2013 Ticket sales companies