DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, tshirts, and posters.

History

The company was founded in June 1994 by

Danny Way Danny Way (born April 15, 1974) is an American professional skateboarder, company owner and rallycross driver who has been awarded ''Thrasher'' magazine's "Skater of the Year" award twice. He is known for extreme stunts, such as jumping into a ...

and Ken Block. It was originally based in

Carlsbad, California Carlsbad is a coastal city in the North County region of San Diego County, California, United States. The city is south of downtown Los Angeles and north of downtown San Diego. As of the 2020 census, the population of the city was 114,746. ...

, but is now based in

Huntington Beach, California Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, maki ...

, United States. DC originally stood for "Droors Clothing", but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc. On March 8, 2004, DC Shoes was acquired by

Quiksilver Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Australia, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related e ...

in an $87 million transaction. In 2010, DC Shoes moved from

Vista, California Vista (; Spanish for "view") is a city in San Diego County, California. Vista is a medium-sized city within the San Diego-Carlsbad, CA Metropolitan Area and has a population of 101,638. Vista's sphere of influence also includes portions of ...

, to Quiksilver's headquarters in

Huntington Beach Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, maki ...

. A video entitled ''Skateboarding Is Forever'' was released online in 2010 and featured parts from the amateur DC skateboard team at the time: Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company back in 2013, and have since attained professional status. In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor,

Mike Mo Capaldi Michael Capaldi (born March 27, 1990), popularly known as Mike Mo Capaldi, is a professional regular-footed skateboarder who gained popularity following his video part in ''Forecast'', a video produced by professional skateboarder Paul Rodriguez. ...

Nyjah Huston Nyjah Imani Huston (born November 30, 1994) is an American professional skateboarder. With numerous sponsorships and competition prize winnings, Huston is one of the highest paid skateboarders in the world. Huston won gold medals at the SLS Super ...

, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage. A further progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. The campaign is entitled "Rediscover DC" and the launch signified the first time that the entire DC team had been brought together in nearly a decade. The first individual installment of the campaign was entitled "Rediscover Technology" and featured Chris Cole's signature shoe. The subsequent instalments are as follows: * Rediscover the Road: Mike Mo (March 2012) * Rediscover Oz: Team (March 2012) * Rediscover Dreams: Danny Way (April 2012) * Rediscover Opportunity: Matt Miller (May 2012) * Rediscover Heritage: Josh Kalis (June 2012) * Rediscover Mikey Taylor: Mikey Taylor (July 2012) * Rediscover Home: Felipe Gustavo (September 2012) * Rediscover Youth: DC Youth Division (October 2012) Following the brand relaunch, Taylor was the first new team member to release a signature model, as well as a corresponding full video part, both of which were launched in July 2012. As of August 2012, the DC company had entered the women's market and the "Women's Fall 12 Collection" consisted of footwear, apparel, soft goods and accessories. In the first half of 2013, the promotion of new team members continued as Capaldi ("Mike Mo S"), Kremer ("Wes Kremer Pro"), and Huston released signature shoe models. On the final night of May 2013, a launch event was held at the Roosevelt Hotel in Los Angeles, California, U.S. for the first signature model skate shoe of Huston's career, with

Pete Rock Peter O. Phillips (born June 21, 1970), better known by his stage name Pete Rock, is an American record producer, DJ and rapper. He is widely recognized as one of the greatest hip hop producers of all time, and is often mentioned alongside DJ P ...

in the role of DJ. The model is named the "Nyjah Huston Signature Shoe" and the promotional advertisement features Huston executing a trick at set of stairs at Hollywood High School in Los Angeles, U.S. Cyril Jackson, accompanied by the "Baker Council S" shoe model, was introduced as a new amateur team member in mid-August 2013. Miller's first professional shoe model with the brand was announced on October 6, 2014. Titled the "Matt Miller S," the shoe was released after Miller had been sponsored by DC Shoes for six years. The company's skate team embarked on the "Defy Convention Asia" tour at the start of November 2014. Tristan Funkhouser and Bobby De Keyzer were added to the global skateboarding team amateur squad on December 19, 2014, through the release of a YouTube welcome video that is just under 10 minutes in duration. The company described both additions as "unique" in the promotional blurb for the "Defunkt" video. In 2019, DC Shoes and skate magazine Skate Jawn collaborated on a Skate Jawn themed Lynx model

skate shoe Skate or Skates may refer to: Fish *Skate (fish), several genera of fish belonging to the family Rajidae * Pygmy skates, several genera of fish belonging to the family Gurgesiellidae * Smooth skates or leg skates, several genera of fish belongin ...

Skateboarding team

Global professionals

*Evan Smith * Josh Kalis *Youra Huston *Matt Miller *Wes Kremer *

* Brian Wenning *Thaynan Costa *Madars Apse * Tommy fynn * Thomas Kitchenham *John Shanahan *Tristan Funkhouser *Ish Cepeda

Former

Colin McKay Colin McKay (born August 29, 1975) is a Canadian professional skateboarder who is widely recognized for his involvement with the original Plan B Skateboards "superteam" (bunch of OG's) as well as the subsequent relaunch of the brand in 2005. ...

* Rob Dyrdek * Ryan Gallant * Mike Carroll * Anthony Van Engelen *

Stevie Williams Stevie Williams (born December 17, 1979) is a professional skateboarder who was included in the twenty-seventh position of the "30 Most Influential Skaters of All Time" list that was compiled by ''Transworld Skateboarding'' in late 2011. Early lif ...

Austin Richardson Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

*Rick Howard *

Keith Hufnagel Keith Hufnagel (January 21, 1974 – September 24, 2020) was an American skateboarding professional, entrepreneur, and fashion designer, the founder of the streetwear brand HUF. Early life Hufnagel was born in Manhattan, where he grew up in S ...

Steve Polychronopolus ''yes'Steve is a masculine given name, usually a short form (hypocorism) of Steven or Stephen Notable people with the name include: steve jops * Steve Abbott (disambiguation), several people * Steve Adams (disambiguation), several people * Steve A ...

Moses Itkonen Moses hbo, מֹשֶׁה, Mōše; also known as Moshe or Moshe Rabbeinu ( Mishnaic Hebrew: מֹשֶׁה רַבֵּינוּ, ); syr, ܡܘܫܐ, Mūše; ar, موسى, Mūsā; grc, Mωϋσῆς, Mōÿsēs () is considered the most important pr ...

* Rudy Johnson * Scott Johnson * Caine Gayle *

Carl Shipman Carl may refer to: * Carl, Georgia, city in USA * Carl, West Virginia, an unincorporated community *Carl (name), includes info about the name, variations of the name, and a list of people with the name * Carl², a TV series * "Carl", an episode of ...

Mikey Taylor Mikey is a masculine given name, often a diminutive form (hypocorism) of Michael. It may also refer to: People * Mikey Ambrose (born 1993), American Major League Soccer player * Mikey Arroyo (born 1969), Filipino actor and politician, son of Phil ...

* Felipe Gustavo * Chris Cole *Tiago Lemos

Global amateurs

*Zerish Hebron * *Arell Peredas *Cedryk Catalon

Regional teams

Similar to other larger brands, such as Nike, Inc. and Adidas, DC sponsors regional teams in addition to its global team. Initially, national teams, such as the DC Shoes China team, DC Shoes Spain team, DC Shoes Norway, and DC Shoes Australia were formed, but in 2013 the various skate teams seem to have been merged and united under regional titles. However, as of July 2013, DC Shoes Canada has not been officially disbanded and the team consists of Morgan Smith, Josh Clark, Sascha Daley, Micky Papa, Paul Trep, Will Marshall, Mitch Barrette, Bobby Dekyzer, and Chad Dickson. Additionally, as of September 2013, a UK "National" team exists, and consists of Conhuir Lynn, Dave Snaddon, Sean Smith, Dylan Hughes, and Nicky Howells. As of September 2013, the DC Shoes Europe team consists of Madars Apse, Josef Skott Jatta, Thaynan Costa, Michael Sommer, Javier Paredes, Bruno Aballay, Antony Lopez, Ruben Garcia, and Manuel Margreiter. In late 2012, an Asia Pacific (DC APAC) team superseded the Australian team and will presumably incorporate skateboarders from the Chinese team, such as Taiwan pro Adee Lu, as well as other parts of the

Asia-Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...

region. Tommy Fynn was introduced as the first member of DC's APAC skate team, followed by fellow Australian Jake Hayes, whose welcome video part was published on the

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a ''internetworking, network of networks'' that consists ...

in April 2013. As of November 1, 2014, the regional teams were no longer listed on the company's websites.

Snow team

Global professionals

*Devun Walsh *Torstein Horgmo *Iikka Backstrom *Mons Roisland *Sebbe De Buck *Travis Rice *Jordan Morse *Brady Lem *Justin Fronius *Anto Chamberland *Jonathan Lindhe

Former

* Bjorn Leines *

Todd Richards (snowboarder) Todd Richards is a snowboarder Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter ...

*Nate Cole *Lauri Heiskari *Aaron Biitner *Max Tokunaga * J.P. Walker *Gabe Crane *Ryan Tiene *Mons Roisland *Torstein Horgmo

Moto team

Professional

Thomas Pagès Thomas may refer to: People * List of people with given name Thomas * Thomas (name) * Thomas (surname) * Saint Thomas (disambiguation) * Thomas Aquinas (1225–1274) Italian Dominican friar, philosopher, and Doctor of the Church * Thomas th ...

* Ryan Villopoto *

Travis Pastrana Travis Alan Pastrana (born October 8, 1983) is an American professional motorsports competitor and stunt performer who has won championships and X Games gold medals in several disciplines, including supercross, motocross, freestyle motocross, a ...

Jeremy McGrath Jeremy McGrath (born November 19, 1971) is one of the most popular American Motocross/Supercross champions in the history of the sport, racking up seven Supercross championships. He was most active in the 1990s earning the title the "King of S ...

Robbie Maddison Robert William 'Robbie' Maddison (born 14 July 1981) is an Australian motorbike stunt performer. Nicknamed 'Maddo', he is from the town of Kiama, New South Wales. Background Born in Caringbah, Maddison grew up in Kiama Downs, and develope ...

* Nate Adams *Andre Villa *Trey Canard *Kyle Regal *PJ Larsen *Adam Cianciarulo *Jeffrey Herlings * James Stewart Jr.

Former

* Ricky Carmichael *

Jeff Emig Cam Jeffrey Emig (born December 1, 1970) is an American former professional motocross racer. He competed in the AMA Motocross Championships from 1988 to 1999. He was one of the top American motocross racers of the 1990s. During his motorcycle r ...

* Mike Cinqmars * Ryan Hughes *Jimmy Button *Adam Jones *Malcolm Stewart *Jason Anderson *Ryan Morais *Martin Davalos *Josh Hill *Justin Hill *Davi Millsaps *Broc Tickle *Ian Trettel *Zack Bell *Nico Izzi *Tommy Searle *Jolene Van Vugt *Matt Moss *Max Anstie

Amateur

*Carson Mumford *Chase Bell

National professionals

*Tyler Bereman *Chris Plouffe *Mitch Alcorn

Auto Team

* Ken Block *

Dave Mirra David Michael Mirra (April 4, 1974 – February 4, 2016) was an American BMX rider who also competed in rallycross racing. He set the record for most medals in BMX Freestyle at the X Games (later tied by Scotty Cranmer) and earned at least on ...

Surf Team

On June 15, 2016 DC Shoes introduced their new global surf team marking the return of the DC Shoes Surfing platform since 2003.

Current

* Bruce Irons *Ezekiel Lau *Kanoa Igrashi *Leonardo Fioravanti

Former

*Shane Dorian *

Andy Irons Philip Andrew Irons (July 24, 1978November 2, 2010) was an American professional surfer. Irons began surfing with his brother Bruce on the shallow and dangerous waves of Kauai, Hawaii, before being spotted by a local surfboard brand and flown to ...

Past Teams

BMX

*Chad Kagy *

*Robbie Miranda *Broc Raiford *Chris Doyle *Colin Winkelmann *Jerry Bagley *Dylan Stark *

Edwin De La Rosa Edwin De La Rosa is a Panamanian-American BMX rider and photographer. He was born in Panama and moved to Brooklyn at the age of three. He has been riding BMX since the age of 13. He has been referred to as one of the most influential BMX riders of ...

*Alfredo Mancuso *Neal Wood *Rob Wise *Anthony Napolitan *Mike "Hucker" Clark *Corey Bohan *Jeremiah Smith *Stevie Churchill *Kelly Bolton *Biz * Brett Banasiewicz *Robbie Morales *Daniel Dhers

References

External links

* {{DEFAULTSORT:Dc Shoes Shoe brands Surfwear brands Skateboarding companies Snowboarding companies Outdoor clothing brands Clothing companies established in 1994 1990s fashion 2000s fashion 2010s fashion Skateboard shoe companies Shoe companies of the United States

History

Skateboarding team

Global professionals

Former

Global amateurs

Regional teams

Snow team

Global professionals

Former

Moto team

Professional

Former

Amateur

National professionals

Auto Team

Surf Team

Current

Former

Past Teams

BMX

See also

References

External links