Chrysler 300 Letter Series
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The Chrysler 300 "letter series" are high-performance
personal luxury car Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and ma ...
s that were built by Chrysler in the U.S. from 1955 to 1965 and were a sub-model from the Chrysler New Yorker. After the initial year, which was named C-300 for its standard FirePower V8, the 1956 cars were designated 300B. Successive model years were given the next letter of the alphabet as a suffix (skipping "i"), reaching the 300L by 1965, after which the model sequence was discontinued while the "300" remained. At its introduction it was advertised as "America's Most Powerful Car". The 300 "letter series" cars were among the vehicles built by Chrysler after
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
that focused on performance, and thus can be considered the beginning of the
muscle car Muscle car is a description according to '' Merriam-Webster Dictionary'' that came to use in 1966 for "a group of American-made two-door sports coupes with powerful engines designed for high-performance driving." The '' Britannica Dictionary'' ...
, though full-sized and more expensive. Chrysler had a long history of producing race car products going back to the
Chrysler Six The Chrysler Six was a series of cars that were all installed with the Chrysler Straight Six when the company assumed operations of the Maxwell Automobile Company in 1924, and Chalmers Automobile Company in 1926. The Chrysler Six initially cons ...
that was entered in the
1925 24 Hours of Le Mans The 1925 24 Hours of Le Mans was the 3rd Grand Prix of Endurance, and took place on 20 and 21 June 1925. It was the last of the three races spanning 1923 to 1925 to determine the winner of the Rudge-Whitworth Triennial Cup, as well the second rac ...
,
1928 24 Hours of Le Mans The 1928 24 Hours of Le Mans was the 6th Grand Prix of Endurance that took place at the Circuit de la Sarthe on 16 and 17 June 1928. Bentley director Woolf Barnato and Australian-born Bernard Rubin in a Bentley 4½ Litre gave the company ba ...
,
1929 24 Hours of Le Mans The 1929 24 Hours of Le Mans was the 7th Grand Prix of Endurance that took place at the Circuit de la Sarthe on 15 and 16 June 1929. In the most dominant display in the race to date, Bentley achieved a comprehensive victory taking the first f ...
, and the Chrysler Imperial Eight roadster in the
1931 24 Hours of Le Mans The 1931 24 Hours of Le Mans was the 9th Grand Prix of Endurance that took place at the Circuit de la Sarthe on 13 and 14 June 1931. With the demise of Bentley, the favourite for an outright victory was split between the Bugatti and Alfa Romeo w ...
. The 1955 C-300 and the 1956 300B were raced with very little modification at
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
races to include
Watkins Glen International Watkins Glen International, nicknamed "The Glen", is an automobile race track located in the town of Dix just southwest of the village of Watkins Glen, New York, at the southern tip of Seneca Lake. It was long known around the world as the hom ...
where it won races multiple times. The automaker reintroduced the 300 designations again for performance-luxury sedans in 1999, using the
300M The 300 metres is an uncommon sprinting event in track and field competitions. All-time top 25 *+ = en route to 400 m performance *i = indoor performance *A = affected by altitude *OT = oversized track (> 200 m in circumference) *h = hand timi ...
nameplate from 1999 to 2004, and expanding the 300 series with a reintroduction of a new Hemi-engineered V8 installed in the 300C, the top model of a new
Chrysler 300 The Chrysler 300 is a full-size luxury car manufactured and marketed by Stellantis North America (and its predecessor companies) as a four-door sedan and station wagon in its first generation (model years 2005–2010) and solely as a four-d ...
line, a new
rear-wheel drive Rear-wheel drive (RWD) is a form of engine and transmission layout used in motor vehicles, in which the engine drives the rear wheels only. Until the late 20th century, rear-wheel drive was the most common configuration for cars. Most rear-wheel ...
car launched in 2004 for the 2005 model year.


First Generation


1955 C-300

This first of the letter series cars did not bear a letter, but can retroactively be considered the '300A'. The 'C-' designation was applied to all Chrysler models and the coupe was built on the C-68 New Yorker Series. For marketing purposes the car was called the "300" in order to further reinforce the engine installed. The C-300 was a racecar aimed at the NASCAR circuits that was sold for the road for homologation purposes, with Chrysler's most powerful engine, the
OHV An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located bel ...
FirePower " Hemi" V8, due to the hemispheric shape of the
cylinder head In an internal combustion engine, the cylinder head (often abbreviated to simply "head") sits above the cylinders and forms the roof of the combustion chamber. In sidevalve engines, the head is a simple sheet of metal; whereas in more modern ...
, fitted with dual
four barrel carburetor A carburetor (also spelled carburettor) is a device used by an internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the venturi tube in the main meterin ...
s, two overhead valves, a race-profiled camshaft setup, solid valve lifters, stiffer suspension, and a performance exhaust system. This engine was exclusive to the 300, the New Yorker and the all-new Imperial Newport. By 1956, this would be the first American production car to top , and the letter series was for many years the most powerful car produced in the United States. The engine and transmission were shared with the French automaker
Facel-Vega Facel S.A. was a French manufacturer of pressed steel automobile components, later complete automobiles of their own design. To intensify its World War II war effort, French subcontracting company for military aeronautics Bronzavia created a s ...
in the Facel Vega Excellence and the Cunningham C-4R which was entered at the
1954 24 Hours of Le Mans The 1954 24 Hours of Le Mans was a 22nd race for Sports Cars, and took place on 12 and 13 June 1954, at the Circuit de la Sarthe, Le Mans, France. It was also the fourth race of the 1954 World Sportscar Championship. The race was won by José Fr ...
and finished the race. With the growing popularity of European
sports cars A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
during the late 1940s, Chrysler sought to create a "drivers car" with sports car performance but with greater attention to comfort. in the growing post-WWII tradition of
grand tourer A grand tourer (GT) is a type of car that is designed for high speed and long-distance driving, due to a combination of performance and luxury attributes. The most common format is a Front-engine, rear-wheel-drive layout, front-engine, rear-wh ...
s. The car's "100-Million Dollar Look" styling can be attributed as much to the Chrysler parts bin as designer
Virgil Exner Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the ...
. The front clip, including the grille, was taken from the
Imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imperial, Nebraska * Imperial, Pennsylvania * Imperial, Texa ...
of the same year, but the rest of the car did not look like an Imperial. The midsection was from a
New Yorker New Yorker or ''variant'' primarily refers to: * A resident of the State of New York ** Demographics of New York (state) * A resident of New York City ** List of people from New York City * ''The New Yorker'', a magazine founded in 1925 * '' The ...
hardtop, with a
Windsor Windsor may refer to: Places Australia * Windsor, New South Wales ** Municipality of Windsor, a former local government area * Windsor, Queensland, a suburb of Brisbane, Queensland **Shire of Windsor, a former local government authority around Wi ...
rear quarter. Exner also included base-model Chrysler bumpers and removed many exterior elements such as back-up lights, hood ornament, side trim, and exterior mirrors. An electric clock and two-speed windshield wipers were standard. There were few options available including selection of three exterior colors of Black, Tango Red and Platinum White and only one color of tan leather interior. Power windows and power front seat adjustment were available but air conditioning was not available in 1955. Measured at in the Flying Mile, and doing well in
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
, the C-300 aroused interest that was not reflected in its modest sales figure of 1,725, and the listed retail price of US$4,100 ($ in dollars ). When the C-300 competed in NASCAR, it was painted to advertise that it was the "world's fastest stock car". In February of 1954 the
Mercedes-Benz 300 SL The Mercedes-Benz 300 SL (chassis code W 198) is a two-seat sports car which was produced by Mercedes-Benz as a gullwinged coupe (1954–1957) and roadster (1957–1963).Werner Oswald: ''Mercedes-Benz Personenwagen 1945–1985''. Motorbuch Ve ...
was introduced and sold in North America and was labeled the fastest
production car Production vehicles or production cars are mass-produced identical models, offered for sale to the public, and able to be legally driven on public roads ( street legal). Legislation and other rules further define the production vehicle within part ...
of its time. The Chrysler C-300 was also introduced at the same time the
BMW 503 The BMW 503 is a two-door 2+2 gran turismo in both Coupé and Cabriolet form manufactured by German automaker BMW from 1956 until 1959. The company developed the 503 alongside the 507 roadster in an attempt to sell a significant number of lu ...
was introduced and sold in North America. The
Bentley Continental Bentley Continental refers to several models of cars produced by Bentley Motors. Originally, it referred to a special chassis for engines more powerful than the usual offering, supplied to a selected number of coachbuilders for the fitting of v ...
with a similar approach to driving experience was introduced in 1952.


1956 300B

The 1956 300B was fairly similar externally, distinguished by a new tailfin treatment, but with larger engines, and a choice of two versions of the Hemi V8 producing either , with a 10:1 compression ratio used to achieve the higher horsepower rating. A companion of this generation was introduced as the
DeSoto Adventurer The DeSoto Adventurer is a Full-size car, full-sized automobile that was produced by DeSoto (automobile), DeSoto from 1956 through the 1960 model year. Introduced as a four-seat high-performance sports coupe concept car, the Adventurer ended up be ...
and the Dodge D-500 that were less luxurious, while still sharing much of the mechanicals, giving DeSoto and Dodge a performance enhanced model, while the 354 CID engine was exclusive to the 300, New Yorker and Imperials. The TorqueFlite transmission controls were to the left of the steering wheel and a total of 1,102 were sold. Performance was better than the previous year's by its top speed at almost at the Daytona Flying Mile. A 6.17 ratio rear differential was also added to the options. Front leg room was 44.6 inches. New was the
Highway Hi-Fi Highway Hi-Fi was a system of proprietary players and seven-inch phonograph records with standard LP center holes designed for use in automobiles. Designed and developed by Peter Goldmark, who also developed the LP microgroove, the discs utiliz ...
phonograph player. This was the last year that coil springs were used for the front suspension. With the optional 10:1 compression ratio, brake horsepower became from the same engine, and the 300B became the first American car to produce 1
horsepower Horsepower (hp) is a unit of measurement of power, or the rate at which work is done, usually in reference to the output of engines or motors. There are many different standards and types of horsepower. Two common definitions used today are t ...
per cubic inch, besting Chevrolet with their fuel-injected by one year. Colors were updated to Regimental Red, Cloud White and Black while the tan leather interior remained.
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
team owner
Carl Kiekhaefer Elmer Carl Kiekhaefer (June 4, 1906 – October 5, 1983) was the owner of ''Kiekhaefer Mercury'' (later Mercury Marine) and ''Kiekhaefer Aeromarine'' and also a two-time NASCAR championship car owner. Kiekhaefer Mercury founder Mr Kiekhaefer ...
's raced the 300B, among other cars, and won 22 out of 41 races, including 16 races consecutively; One of his racers was famous racer
Buck Baker Elzie Wylie Baker Sr. (March 4, 1919 – April 14, 2002), better known as Buck Baker, was an American stock car racer. Born in Richburg, South Carolina, Baker began his NASCAR career in 1949 and won his first race three years later at Columbia ...
, who drove 300B's. Kiekhaefer would purchase cars from Chrysler and modify a few appearance features but essentially raced the cars as they were, with leather interior and other standard features, on the racetrack. The listed retail price was $4,242 ($ in dollars ). File:56 Chrysler 300-B (9340741071).jpg, 1956 Chrysler 300B interior File:1956 Chrysler 300B engine - Flickr - dave 7.jpg, 1956 Chrysler 300B engine File:1956 Chrysler 300-B Kiekhaefer Race Team (31755594415).jpg, 1956 Chrysler 300-B Kiekhaefer Race Team


Second Generation


1957 300C

The 1957 model year 300C was corporately shared with an all new appearance for Chrysler products called the "
Forward Look Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the ...
" and featuring a "yawning" wide trapezoid-shaped front grille which was unique to the 300C, "Vista-Dome" windshield, dual headlights, and gradually rising tailfins starting from the doors similar to Chrysler-branded products. The wheel diameter changed from to while continuing to use drum brakes for all wheels, and to keep the front brakes cool a cooling duct was installed with the air intake located just below the headlights that fed air directly to the front brakes. The exterior color list was expanded to offer Jet Black, Parade Green metallic, Copper Brown metallic,
Gauguin Eugène Henri Paul Gauguin (, ; ; 7 June 1848 – 8 May 1903) was a French Post-Impressionist artist. Unappreciated until after his death, Gauguin is now recognized for his experimental use of colour and Synthetist style that were distinct fr ...
Red and Cloud White while the interior was tan leather standard and optional interior choices were available from the New Yorker list of which the 300 was based. The
Hemi engine A hemispherical combustion chamber is a type of combustion chamber in a reciprocating internal combustion engine with a domed cylinder head notionally in the approximate shape of a hemisphere (in reality usually a spheric section thereof). An en ...
was upgraded to with , or as a limited edition version (18 built). The 392 CID engine was exclusive to the 300, New Yorker and Imperials, while the dual
four barrel carburetor A carburetor (also spelled carburettor) is a device used by an internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the venturi tube in the main meterin ...
s was standard on the 300C and continued with an improved air induction system that gave each carburetor its own air cleaner to improve efficiency. A convertible model was available for the first time and was listed at US$5,359 ($ in dollars ) while the two-door hardtop was listed at US$4,929 ($ in dollars ). In comparison, a 1957 Imperial Crown Convertible was listed at US$5,598 ($ in dollars ). GM's Pontiac Division introduced the
Pontiac Bonneville The Pontiac Bonneville is an automobile built by Pontiac from 1957 until 2005. Bonnevilles were full-sized, with the exception of a brief period of mid-size between 1982 and 1986. The brand was introduced as a limited production performance conv ...
as a convertible only, offering fuel injection and a similar price tag but offered lower luxury content and a reduced price for 1958, and Mercury offered the
Mercury Turnpike Cruiser The Mercury Turnpike Cruiser is a series of automobiles that were produced by the Mercury division of Ford for the 1957 and 1958 model years. Named to commemorate the creation of the Interstate Highway System, the Turnpike Cruiser was marketed ...
for 1957 with the optional ''Super Marauder'' V8. The car introduced red, white, and blue '300C' circular medallions on the sides, hood, trunk, and interior and was the first model to use the color scheme, and despite the late-1950s design trends that added ever increasing amounts of chrome, styling flourishes, intricate grilles and interior appearance features the styling of the 300C and subsequent generations remained minimal. A total of 1,918 coupes and 484 convertibles were built. All Chrysler products introduced the all-new torsion bar front suspension, called Torsion-Aire, which replaced the previous coil spring front suspension and the new Airtemp air-conditioner, a $495 option, was offered ($ in dollars ). File:Chrysler 300 Convertible 1957.jpg, Chrysler 300C 1957 File:Chrysler 300 C 1957.jpg, Chrysler 300C 1957 File:Hemi in 300C.jpg, A Hemi engine in a Chrysler 300C


1958 300D

The 1958 model year was to be the last use of the FirePower Hemi in the 300. The engine was still , but tuned to as standard, while the 392 CID engine was exclusive to the 300 and Imperials. Thirty-five cars were built with an extremely rare option called the Bendix "Electrojector" fuel injection, with which the V8 was rated at . Due to reliability problems with the primitive onboard computer which controlled the injection system, however, vehicles installed with the fuel injection option were recalled and retrofitted with dual
four barrel carburetor A carburetor (also spelled carburettor) is a device used by an internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the venturi tube in the main meterin ...
s. Cars that were originally installed with the fuel injection had a special "300D" badge attached to the rear fender with additional "fuel injection" script included. Due to the 300D continuing to be a sub-model of the New Yorker, luxury amenities were included. Standard items were leather upholstery, power assist steering, power assist brakes, power window lifts, dual remote adjustable side view mirrors, power adjustable driver seat, "Air-Temp" air-conditioning, power deploying radio antenna, tinted glass, rear window defroster, windshield washer,
Limited-slip differential A limited-slip differential (LSD) is a type of differential that allows its two output shafts to rotate at different speeds but limits the maximum difference between the two shafts. Limited-slip differentials are often known by the generic t ...
, Hi-Fi Phonograph, and "Auto-Pilot" cruise control. The exterior color list was updated to offer Raven Black, Aztec Turquoise, Mesa Tan, Tahitian Coral, Matador Red and Ermine White while the interior was tan leather standard and optional interior choices were available from the New Yorker list of which the 300 was based. A 300D was driven to at the
Bonneville Salt Flats The Bonneville Salt Flats are a densely packed salt pan in Tooele County in northwestern Utah. A remnant of the Pleistocene Lake Bonneville, it is the largest of many salt flats west of the Great Salt Lake. It is public land managed by the Bur ...
that year, and another was driven at the Daytona Flying Mile, producing a quarter-mile time of 16 seconds at . A total of 618 hardtops and 191 convertibles were produced, in part due to a
recession In economics, a recession is a business cycle contraction when there is a general decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be triggered by various ...
, competition from the
Ford Thunderbird The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 1997 and 2002 until 2005 across 11 distinct generations. Introduced as a two-seat convertible, the Thunderbird was pr ...
and the listed retail price of US$5,173 ($ in dollars ) for the hardtop and US$5,603 ($ in dollars ) for the convertible. The 300D saw a new luxurious competitor from Mercury called the
Park Lane Park Lane is a dual carriageway road in the City of Westminster in Central London. It is part of the London Inner Ring Road and runs from Hyde Park Corner in the south to Marble Arch in the north. It separates Hyde Park to the west from ...
. File:1958 Chrysler 300-D Convertible (27502932485).jpg, 1958 Chrysler 300-D Convertible File:Chrysler 300 Dash (39698322612).jpg, 1958 Chrysler 300-D interior


1959 300E

The 1959 model year saw the Hemi engines replaced by Chrysler's new Golden Lion wedge-head V8 at displacement (which Chrysler called "lion-hearted"), and remained exclusive to the 300 and Imperials. Power output remained about the same at while the engine weight dropped by and production costs were reduced. This model was the last year of body on frame chassis. Total sales included 522 coupes and 125 convertibles and the front grille and exterior styling retained the previous years appearance instead of adopting the corporate Chrysler appearance shared with Imperial for 1959. A small "300" badge was installed on the left side of the grille perpendicular to the headlights, while the grille was updated to narrow horizontal red bars highlighted by four chrome bars in place of the previous eggcrate grille and only appeared for 1959. New for 1959 was the installation of Goodyear Blue Streak bias-ply tires on 14 in wheels which are now classified as Vintage Racing tires. Attention to detail was evident in the standard features included. The instrument cluster continued the tradition of easy-to- read gauges with two large circular gauges with a engine turned, sometimes also called
perlée {{Unreferenced, date=April 2020 Perlée and perlage are French words for ''pearl pattern'', a decorative metallic finish consisting of a pattern of small circles (''pearls'') applied to a surface by grinding. It is mostly used in the automotive an ...
appearance. The left cluster contained the odometer and a speedometer that went to , while the right side contained an ammeter, fuel gauge, oil pressure indicator, and water temperature gauges. A clock with a sweeping second hand is installed between the two directly centered to the steering column. Power adjustable
swivel seat A swivel, spinny, or revolving chair is a chair with a single central leg that allows the seat to rotate 360 degrees to the left or right. A concept of a rotating chair with swivel castors was illustrated by the Nuremberg patrician Martin Löff ...
s were standard but were synchronized to the opening of the door while accommodating a traditional six-way power adjustable split front bench seat, with a new "Natural Tan" leather upholstery feature called "Living Leather" that used a basket-weave pattern to promote air circulation in warm weather, while optional interior choices were available from the New Yorker list of which the 300 was based. The exterior color list was updated to offer Formal Black, Turquoise Grey metallic, Cameo Tan metallic, Copper Spice metallic, Radiant Red and Ivory White. The listed retail price continued to climb to US$5,319 ($ in dollars ) for the hardtop and US$5,749 ($ in dollars ) for the convertible.


Third Generation


1960 300F

The 1960 model offered a "Cross-Ram" version of the Wedge Head V8 introduced in 1959. To boost power at lower and mid rpms, a special intake manifold was derived. Instead of the normal V8 central intake manifold with carburetor(s) on top, the cross-ram consisted of two pairs of long tuned pipes that criss-crossed so that each set fed the opposite side of the engine. The carburetors and air cleaners hung off the sides of the engine over the fender wells. These long tubes were tuned so that resonances in the column of air helped force air into the cylinders at those engine speeds. A special "short ram" version optimized for higher engine speeds was produced for competition. The overall tube length remained at 30", but the tuned portion of the stacks was only , favoring high RPMs. Only 15 "short ram" cars were produced; these were also fitted with the exotic but often troublesome French manufactured Pont-a-Mousson 4-speed manual transmissions developed for the Chrysler-powered
Facel Vega Facel S.A. was a French manufacturer of pressed steel automobile components, later complete automobiles of their own design. To intensify its World War II war effort, French subcontracting company for military aeronautics Bronzavia created a s ...
. Approximately 4 of these "Special Gran Turismo" are known to exist, including one convertible and one with air conditioning; it is believed that 15 were originally produced. Also new were four individual, leather
bucket seat A bucket seat is a car seat contoured to hold one person, distinct from a flat bench seat designed to fit multiple people. In its simplest form it is a rounded seat for one person with high sides, but may have curved sides that partially enclose ...
s for front and rear passengers with a full-length console from dash to rear seatback which had previously been introduced on the
Chrysler Norseman The Chrysler Norseman was a four-seat fastback coupe built in 1956 as a concept car. Although designed by Chrysler's stylists, actual construction was contracted out to the Italian coach-building firm of Carrozzeria Ghia. The concept car was los ...
concept car of 1956. The rear passenger electric window switches were installed in the center console within easy reach, and bench seats for front and rear passengers were no longer available. The rear bucket seats were also offered on the New Yorker Custom coupe. Swiveling front seats were fitted as standard equipment but were modified to mechanical operation only initiated by the driver and not synchronized to the door when opened. The AstraDome instrument cluster was introduced on all Chrysler products only and featured " Panelescent Lighting" and a tachometer was installed in the center console below the radio due to the complexity of the three dimensional instrument cluster. The exterior color list was shortened to Formal Black, Toreador Red metallic, Alaskan White, and
Terra Cotta Terracotta, terra cotta, or terra-cotta (; ; ), in its material sense as an earthenware substrate, is a clay-based unglazed or glazed ceramic where the fired body is porous. In applied art, craft, construction, and architecture, terracotta ...
metallic while the standard interior color remained as tan leather. The dash had been designed with Chrysler's push-button controls for the
TorqueFlite TorqueFlite (also seen as Torqueflite) is the trademarked name of Chrysler Corporation's automatic transmissions, starting with the three-speed unit introduced late in the 1956 model year as a successor to Chrysler's two-speed PowerFlite. In t ...
automatic in mind, with the "AstraDome" instrument cluster covering the part of the steering column a column shifter would come out from under then-standard practice, so manual cars used a floor shifter. Due to the installation of the "AstraDome" instrument cluster extending outward towards the steering wheel, the traditional installation of the turn signal lever was relocated to the dashboard underneath the "TorqueFlite" pushbutton gear selectors and was installed as a sliding lever that would return to center as the steering wheel returned to the center position. To the right of the steering wheel but left of the radio were pushbutton controls for the ventilation and air conditioning while retaining the use of a lever for temperature control. The bodywork was also redone for 1960, using Chrysler's new lightweight
unibody A vehicle frame, also historically known as its '' chassis'', is the main supporting structure of a motor vehicle to which all other components are attached, comparable to the skeleton of an organism. Until the 1930s, virtually every car ha ...
construction and given sharper-edged styling with outward-tilting fins that were visually separated from sides, while the front grille adopted the corporate look used by all Chrysler-branded products, ending a tradition where the 300 had unique styling not shared with other Chrysler branded vehicles. A controversial "Continental"-style trunk lid appeared, shared with the
Imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imperial, Nebraska * Imperial, Pennsylvania * Imperial, Texa ...
and was gone for 1961. Sales increased to 969 coupes and 248 convertibles with a suggested retail price of US$5,411 ($ in dollars ) for the hardtop coupe and US$5,841 ($ in dollars ) for the convertible. File:1960 Chrysler 300-F Convertible (36233970836).jpg, Chrysler 300F Convertible showing AstraDome instrument cluster File:Chrysler 300F 1960.JPG, The 300F featured swiveling front seats as standard equipment (RHD Chrysler Australia built) File:Chrysler 300F cross ram.jpg, Chrysler 300F cross-ram


1961 300G

The 1961 model saw another restyle. The grille, formerly wider at the bottom than the top, was inverted; the quad headlights, formerly side-by-side, were canted inward at the bottom, in a manner reminiscent of 1958-1960 Lincolns and 1959
Buicks Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Mo ...
. Small parking lamps below the headlights were likewise slanted and V-shaped, and the front bumper was canted up at each end, scoop-like. At the rear, the taillights were moved from the fins to the tail below them, and the fins were made sharper-pointed. Power windows were standard. The standard equipment rear bucket seats continued with a full length console from the dashboard along the tunnel containing the driveshaft, and were also offered on the New Yorker Custom coupe. Mechanically, the cross-ram "short ram" and "long ram" engines remained the same with the dual four barrel carburetors, although the exotic French
manual transmission A manual transmission (MT), also known as manual gearbox, standard transmission (in Canada, the United Kingdom, and the United States), or stick shift (in the United States), is a multi-speed motor vehicle transmission system, where gear change ...
was dropped, and replaced by a exclusive Chrysler-sourced heavy-duty manual transmission (referred to as 'option code 281'). A 300G would post the highest speed of in the Daytona Flying Mile, and in 1961 speed trials were moved off the beach at Daytona. The "AstraDome" instrument cluster which was sometimes called the "gumball" or "jukebox" due to its appearance continued to be installed on all Chrysler products for 1961. The exterior color list was updated to Formal Black, Mardi Gras Red, Alaskan White, and Cinnamon metallic while the standard interior color continued as tan leather. To aide in brake cooling, the hubcaps and pressed steel wheels were introduced with slots to allow airflow across the drum brakes. Suggested retail prices continued to climb at US$5,441 ($ in dollars ) for the coupe and US$5,841 ($ in dollars ) for the convertible. File:61 Chrysler 300 G (7331238484).jpg, 1961 Chrysler 300G AstraDome instrument gauge cluster File:61 Chrysler 300 G (7331244846).jpg, 1961 Chrysler 300G rear bucket seats with armrest


1962 300H

From 1962s models, the fins were gone from all Chrysler products, as was the letter series' unique place in the Chrysler lineup; there was now the new Chrysler 300 Sport Series which came as a two-door hardtop, replacing the cancelled
Chrysler Windsor The Chrysler Windsor is a full-size car which was built by Chrysler from 1939 through to the 1960s. The final Chrysler Windsor sold in the United States was produced in 1961, but production in Canada continued until 1966. The Canadian 1961 to 1 ...
, while the convertible remained with the letter series along with a two-door hardtop 300H. Externally there was little difference between the 300H and the 300 Sport Series except for a "300H" badge on the traditional location on the rear fenders, and many of the 300H's standard features could be ordered as options on the Sport Series. The Mercury competitor was the all-new
Mercury S-55 The Mercury S-55 is a full-size car that was marketed by the Mercury division of the Ford Motor Company during the 1960s. Developed as a performance-oriented version of the mid-level Mercury Monterey, the S-55 was the largest vehicle of the Merc ...
with the same approach to luxury and performance in a coupe or convertible and the
Buick Wildcat The Buick Wildcat is a full-size car that was produced by Buick from the 1963 to 1970 model years. Taking its name from a series of 1950s Buick concept cars, the Wildcat replaced the Invicta within the "junior" B-body Buick sedan range. Serving ...
. Inside, the 300 Sport Series hardtop coupe was installed with standard bench seats front and rear, similar to the Newport, while the 300H had standard bucket seats front and rear with the full length center console, and were also offered on the New Yorker Custom coupe. This was also the last year for the AstraDome Instrument cluster for all Chrysler branded vehicles and the dashboard color now matched the leather upholstery and carpet. The exterior color list was updated to Formal Black, Festival Red, Oyster White, and Caramel while the standard interior color continued as tan leather. Under the hood of the 300H the cross ram engine became an option, and there was a return to the inline dual 4-barrel carburetor setup of the 300E as the base powerplant. With a slight power boost and a lighter body, due to the 300H being shared with the Chrysler Newport/
Dodge Custom 880 The Dodge Custom 880 is an automobile that was marketed by Dodge from 1962 through the end of the 1965 model year. It was to fill Dodge's product offer in the mid-price full-size market segment, as well as to help fill the void in Chrysler's line ...
122-inch wheelbase which reduced overall weight, the 300H was faster than the 300G, but the loss of exclusivity coupled with high prices made this the slowest-selling letter series year yet, with only 435 coupes and 135 convertibles sold. The 300 Sport Series hardtop sedan used a B engine. Suggested retail prices showed a reduction from the past at US$5,090 ($ in dollars ) for the coupe and US$5,461 ($ in dollars ) for the convertible. File:1962 Chrysler 300H (17314773179).jpg, 1962 Chrysler 300H hardtop File:1962 Chrysler 300H (17474655676).jpg, 1962 Chrysler 300H interior


Fourth Generation


1963 300J

A more formal, angular, so-called "crisp, new custom look" appeared for 1963, ushering in the
Chrysler C platform Chrysler's C platform was the basis for rear wheel drive full-size cars from 1965 to 1978. Although often misclassified, 1964 and earlier full-size Chrysler products, and 1966 and earlier Imperials are not C-bodies. Wheelbases: * 119 in ** ...
architecture. To avoid confusion with the number one, the letter "I" was skipped over and the first iteration became the "300J". Shared with the 300 Sport Series, Newport and
New Yorker New Yorker or ''variant'' primarily refers to: * A resident of the State of New York ** Demographics of New York (state) * A resident of New York City ** List of people from New York City * ''The New Yorker'', a magazine founded in 1925 * '' The ...
series, this body design featured wide C-pillars, minimized bright trim and was the last one styled during Virgil Exner's term as Chrysler's styling chief. Medallions featuring CHRYSLER THREE HUNDRED lettering surrounding a large J were mounted on the C-pillars and the rear deck. The standard leather-upholstered interior did away with the swivel feature for the front bucket seats while the previous full-length center console was now limited to the front with the rear compartment reverting back to a bench seat. To address quality and reliability concerns, Chrysler in 1963 introduced a five-year/50,000-mile warranty, a business practice that was unheard of by its competitors in the 1960s The only available engine was the ram-induction V8, with an increase of from 1962; this temporarily re-established the practice of the top-spec engine being standard on the letter series. The redesigned, otherwise low-key interior featured an oddly squared steering wheel, shared with all Chrysler products for that year. The 300J was faster than the standard 300H of the year before, with a top speed, 8.0 seconds 0-60 mph, and a standing quarter mile time of 15.8 seconds with a terminal velocity of . Sales were especially poor, with only 400 cars produced, while the retail price was listed at US$5,184 ($ in dollars ). The exterior color list was updated to Formal Black, Claret Red, Oyster White, Alabaster, and Madison Grey metallic while the standard (and only) interior was Claret Red leather. The 300 convertible was now demoted to the Sport Series, and was the official pace car for the 1963 Indianapolis 500-Mile Race, and the car could be provided with exterior markings on commercially sold cars, where it was marketed as the 300 Pacesetter, an approach previously used on the 1956 DeSoto Fireflite Pacesetter. Power steering was standard and an addition was made to the TorqueFlite control panel where a "Park" lever was added alongside the control buttons so that when the transmission was placed in neutral the park lever was moved to the bottom to engage the function.


1964 300K

The convertible returned for the 1964 300K, but the "cross-ram" engine became an extra-cost option available on the 300K only. A Wedge with a single Carter AFB 3614S 4-barrel carburetor, a regular intake manifold, and was the new standard engine, shared with the Imperial. Leather upholstery was no longer standard, a US$94 option ($ in dollars ), while the list of available exterior colors expanded extensively with contrasting interior color choices in
vinyl Vinyl may refer to: Chemistry * Polyvinyl chloride (PVC), a particular vinyl polymer * Vinyl cation, a type of carbocation * Vinyl group, a broad class of organic molecules in chemistry * Vinyl polymer, a group of polymers derived from vinyl ...
. The colors available were Formal Black,
Wedgewood Wedgwood is an English fine china, porcelain and luxury accessories manufacturer that was founded on 1 May 1759 by the potter and entrepreneur Josiah Wedgwood and was first incorporated in 1895 as Josiah Wedgwood and Sons Ltd. It was rapid ...
Blue,
Nassau Nassau may refer to: Places Bahamas *Nassau, Bahamas, capital city of the Bahamas, on the island of New Providence Canada *Nassau District, renamed Home District, regional division in Upper Canada from 1788 to 1792 *Nassau Street (Winnipeg), ...
Blue metallic, Monarch Blue metallic, Pine Mist metallic, Sequoia Green metallic, Silver Turquoise metallic, Royal Turquoise metallic, Madison Grey, Rosewood metallic, Royal Ruby metallic, Roman Red, Embassy Gold, Persian White, Dune Beige, Sable Tan metallic, and Silver Mist metallic A mid-year special trim package was the 300K Silver Edition. It was offered only as a 2-door hardtop in Silver Mist metallic paint, a vinyl half-roof that gave a
targa top Targa top, or targa for short, is a semi-convertible car body style with a removable roof section and a full width roll bar behind the seats. The term was first used on the 1966 Porsche 911 Targa, and it remains a registered trademark of Porsc ...
appearance and bucket front seats with a reclining passenger seat. The bucket seats in all cars were redesigned with the result being a thicker, more substantial look. Previous generations starting in 1955 earned the 300 the reputation of being "the banker's hotrod", but the marketing focus changed due to the 300 Sport Series, and this reduced the baseline price of the 300K by over a thousand dollars, and sales responded with the largest total ever; 3,022 coupes and 625 convertibles, with the coupe available at US$4,228 ($ in dollars ) and the convertible at US$4,694 ($ in dollars ). A center console was standard and distinguished it from the 300 Sport Series coupe. Later in 1964, the Plymouth Barracuda was introduced on the
Chrysler A platform The Chrysler A platform was the basis for smaller rear wheel drive cars in the 1960s. These cars are sometimes referred to as A-body cars. Cars using the A platform in various markets around the world include: * 1960-1976 Plymouth Valiant * 1960 ...
which was sold at Chrysler-Plymouth dealerships next to the Chrysler 300K. A visual distinction can be made between the years by the rear tail lights; the 300J has round units while the 300K has trapezoid shaped units. The TorqueFlite pushbutton controls that were installed to the left of the steering wheel were removed and instead a console mounted transmission selector was introduced, while a manual transmission was also available. File:1964 Chrysler 300 K (29516636411).jpg, 1964 Chrysler 300K interior File:1964 Chrysler 300 K Silver Edition (27361298415).jpg, 1964 Chrysler 300 K Silver Edition


Fifth Generation


1965 300L

The 1965 300L was the eleventh and final model in the traditional letter series. Like every other 1965 Chrysler, it featured a completely restyled body with the crisp lines, slab sides and a tall greenhouse passenger compartment that were introduced by
Elwood Engel Elwood Paul Engel (February 10, 1917 – June 24, 1986) was Chrysler Corporation's design chief from 1961 until 1974. Early days Engel first joined General Motors as a student under Harley Earl's watchful eye at GM's school of design. In 1939 ...
, successor of Virgil Exner as Chrysler's head of styling. It was a linear look and the panoramic windshield that had been used since 1957 was abandoned. The car had grown two inches in wheelbase and three inches in overall length. Both 2-door hardtop (with crease lines in the roof sheetmetal for the then-popular "convertible look") and 2-door
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
body styles were available. The cross-ram 390 hp engine had been discontinued, leaving the engine with regular inlet manifold, single 4-barrel carburetion, unsilenced air cleaner, special camshaft and dual exhaust as the only engine option. With the introduction of the
Chrysler B platform The B platform or B-body was the name of Chrysler's midsize rear-wheel drive passenger car platform from 1962 through 1979, and the name of a later, unrelated front-wheel drive platform used by the Eagle Premier / Dodge Monaco from 1988 through 1 ...
Dodge Coronet The Dodge Coronet is an automobile that was marketed by Dodge in seven generations, and shared nameplates with the same bodyshell with varying levels of equipment installed. Introduced as a full-size car in 1949, it was the division's highest tr ...
and the
Plymouth Satellite The Plymouth Satellite is a mid-size automobile introduced in the 1965 model year as the top trim model in Plymouth's "B" platform Belvedere line. Available initially in two-door hardtop and convertible models, the Satellite remained the top-of- ...
, the performance coupe tradition was handed off from the 300 and the subsequent letter series model naming convention was discontinued. Engine output was , as in the previous year. The buyer could choose between the standard 3-speed
TorqueFlite TorqueFlite (also seen as Torqueflite) is the trademarked name of Chrysler Corporation's automatic transmissions, starting with the three-speed unit introduced late in the 1956 model year as a successor to Chrysler's two-speed PowerFlite. In t ...
automatic and the no-cost option 4-speed manual with Hurst shift linkage. Every feature on the 300L could be ordered as an option on the regular 300; thus, the only difference was the 300L-exclusive ornamentation. This consisted of round "300L" medallions at the center of the die-cast grille star and in the middle of the textured aluminum applique between the taillights, a red-paint-filled full-length beltline molding, and a rectangular die-cast "300" badge on rear fenders. Tested by car magazine
Motor Trend ''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
, a TorqueFlite-equipped 300L 2-door Hardtop accelerated from in 8.8 seconds, and covered the quarter mile in 17.3 seconds with a terminal speed of . A total of 2,405 300L hardtops and 440 convertibles were produced. File:65 Chrysler 300-L (5976036603).jpg, 1965 300L 2-door Hardtop File:65 Chrysler 300 L (5976040621).jpg, 1965 300L 2-door Hardtop (rear view) File:65 Chrysler 300 L (5976607724).jpg, 1965 300L 2-door Hardtop (interior)


1966 300M

Intending to return the 300 letter series to its roots, Chrysler proposed the 1966 300M as a clay mockup in October 1963. The exterior was similar to the 300L, except the 300M had spinner-type knock off wheel covers with a "300M" medallion in the center, as well as another "300M" medallion on the trunk lid. The front running lights were moved to the center grille bar and the front turn signals were widened. The 300M also had paint stripes along the lower body line instead of the chrome molding found on the non-letter series 300s, "300M" medallions on the sides, script "Three Hundred" badges and unique tail lights and bezels. Three-spoke headlight ornaments were planned, but dropped due to legal issues in some states. The interior was identical to the non-letter series 300 except for the "300M" medallions. The 300M was planned to be powered by the 426 Wedge engine rated at . This first 300M proposal was cancelled in November 1964 "to reduce scheduling and plant complexity". But in 1965 the 300M was revived, this time powered by the ,
426 Hemi The Chrysler Hemi engines, known by the trademark Hemi, are a series of American V8 gasoline engines built by Chrysler with overhead valve hemispherical combustion chambers. Three different types of Hemi engines have been built by Chrysler f ...
engine and a planned production run of 4298, of which 500 were to have the Hemi engine, a $1250 option. The Hemi cars would also feature a dual-faced "7-Liter Hemi" medallion. This proposal was also cancelled as the letter series 300s had lost their prestige and exclusivity as they were simply non-letter series 300s with letter badges. The 300M name would not be used again until 1999.


Sixth Generation


1970 Hurst 300

The 1970 ''Hurst 300'' lacks the single-letter suffix of its forebears and appeared five years after the last Letter Series Chrysler, the 300L. Many automobile historians do not include the Hurst 300 as a Letter Series model. The concept of the car, however, does fit with the Letter Series cars, as it was a high-performance variant of the luxury 300, built with the input of aftermarket parts manufacturer
Hurst Performance Hurst Performance, Inc. of Warminster Township, Pennsylvania, manufactured and marketed products for enhancing the performance of automobiles, most notably muscle cars. Products Hurst produced aftermarket replacement manual transmission shifte ...
. Only 485 units are believed to have been built. The Hurst 300s were all 2-door and shared a Spinnaker White and gold paint scheme similar to the Oldsmobile Hurst/Olds,
Pontiac GTO The Pontiac GTO is an automobile that was manufactured by American automaker Pontiac from 1963 to 1974 for the 1964 to 1974 model years, and by GM's subsidiary Holden in Australia for the 2004 to 2006 model years. The first generation of the G ...
and Pontiac Gran Prix Hurst models of mid-1960s to early 1970s. The scooped hood and trunk lid (with a molded spoiler) are both fiberglass. All Hurst 300s had satin tan leather interiors that were straight out of the
Imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imperial, Nebraska * Imperial, Pennsylvania * Imperial, Texa ...
and could be had with column- or console-mounted 727 automatics. All came with the 4-barrel ''TNT'' V8 engine. The suggested retail price was US$5,939 ($ in dollars ). Of the 501 units sold, one convertible is documented having been used as a Hurst promotional car and another is believed to have been dealer equipped with a Hemi, also, a convertible.


Collectibility

All original letter series cars are considered collectible , but the early years are much more desirable. The C-300 and 300B, especially red/maroon examples, are increasingly becoming some of the most valuable models of all 1950s performance cars due to their exquisite styling, high performance, and rarity. The 300C through 300G convertibles are the most desirable price-wise due to their scarcity and low survival rates; the coming of the regular 300 series cars in 1962 makes the subsequent letter series seem less special and less desirable to collectors. At an auction at the Robson Estate in Gainesville, Georgia on November 13, 2010, the sole 1960 300F convertible equipped with the factory engine and the Pont-a-Mousson 4-speed sold for $437,250. There was one concept vehicle called the Chrysler 300, created in 1991. It featured a sports car body and a
Viper The Viperidae (vipers) are a family of snakes found in most parts of the world, except for Antarctica, Australia, Hawaii, Madagascar, and various other isolated islands. They are venomous and have long (relative to non-vipers), hinged fangs tha ...
engine. It was never produced. The 300 letter series name was resurrected in 1999 on the Chrysler 300M; but it is the 2005 300C that is closest to the original with its rear-wheel drive, and V8 engine once again bearing the " Hemi" name.


Production numbers


See also

*
Timeline of most powerful production cars This list is limited to unmodified production cars which meet the eligibility criteria below. All entries must verified from reliable sources. Eligible cars Because of inconsistencies in the definitions of production cars, dubious claims by ...
*
Chrysler 300 The Chrysler 300 is a full-size luxury car manufactured and marketed by Stellantis North America (and its predecessor companies) as a four-door sedan and station wagon in its first generation (model years 2005–2010) and solely as a four-d ...
*
Chrysler FirePower engine The Chrysler Hemi engines, known by the trademark Hemi, are a series of American V8 gasoline engines built by Chrysler with overhead valve hemispherical combustion chambers. Three different types of Hemi engines have been built by Chrysler ...
*
Chrysler RB engine The Chrysler B and RB engines are a series of big-block V8 gasoline engines introduced in 1958 to replace the Chrysler FirePower (first generation Hemi) engines. The B and RB engines are often referred to as "wedge" engines because they use wed ...
*
Hemi engine A hemispherical combustion chamber is a type of combustion chamber in a reciprocating internal combustion engine with a domed cylinder head notionally in the approximate shape of a hemisphere (in reality usually a spheric section thereof). An en ...


References


External links

{{Chrysler historic timeline
300 __NOTOC__ Year 300 ( CCC) was a leap year starting on Monday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Constantius and Valerius (or, less frequently, year 1053 ''Ab ...
Full-size vehicles Rear-wheel-drive vehicles Grand tourers 1950s cars 1960s cars Convertibles Coupés