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Darrel Steven "Chris" Lighty (May 8, 1968 – August 30, 2012) was an American music industry executive. He co-founded Violator, a record label, management and marketing company, which represented hip hop and R&B artists such as Busta Rhymes, A Tribe Called Quest, Nas,
Ja Rule Jeffrey Bruce Atkins (born February 29, 1976), better known by his stage name Ja Rule (), is an American rapper and actor. Born and raised in New York City, he debuted in 1999 with '' Venni Vetti Vecci'' and its lead single " Holla Holla". Dur ...
, Mobb Deep, Missy Elliott, LL Cool J,
Noreaga Victor James Santiago Jr. (born September 6, 1977), better known by his stage names Noreaga and later N.O.R.E., is an American rapper. Born and raised in Queens, New York, Santiago first rose to prominence as one half of the East Coast hip hop ...
,
Uncle Murda Leonard Grant (born July 25, 1980), better known by his stage name Uncle Murda, is an American rapper from East New York, Brooklyn. He is Afro Panamanian of his mother's side. He is currently signed to G-Unit Records. He is known for his annual ...
, 50 Cent, Mariah Carey and
Sean "Diddy" Combs Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent directo ...
. ''The New York Times'' called him "one of the most powerful figures in the hip-hop business."


Early life

Lighty was born in the
Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
,
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, New York and raised in the Bronx River Housing Projects. His mother was single. He had five siblings, including a brother, Dave. He attended Samuel Gompers High School, and did not attend college, and he stated that he "got is
MBA A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...
in hell," in reference to growing up on the streets of a dangerous neighborhood.


Career

Lighty began working in the music industry by carrying
vinyl record A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...
crates for
DJ Red Alert Frederick Crute (born November 27, 1956), known professionally as Kool DJ Red Alert, is an American disc jockey who rose to fame on WRKS 98.7 Kiss FM in New York City and is recognized as one of the founding fathers of hip hop music and cultur ...
. Later, Russell Simmons' company,
Rush Artist Management Rush Communications is the company owned and founded by the hip-hop pioneer Russell Simmons. It is one of the largest African American owned media firms in the United States. Rush continues to draw on its roots in hip hop, targeting young consume ...
, hired him. After leaving Rush, Lighty co-founded Violator Management with Mona Scott-Young in 1996; the company is named after the
gang A gang is a group or society of associates, friends or members of a family with a defined leadership and internal organization that identifies with or claims control over territory in a community and engages, either individually or collective ...
he belonged to in the Bronx. Violator was responsible for getting L.L. Cool J his first Gap commercial in 1997. Lighty developed endorsements for Sprite with A Tribe Called Quest,
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
with Diggy Simmons, and for Mountain Dew with Busta Rhymes. In 2002, Lighty and a DJ from
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
, DJ Scrap Dirty, created The Violator Allstar DJs. "We wanted to build a situation for the DJ’s who might need more muscle," Lighty remarked. The same year he appeared in the
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
video game '' Def Jam: Fight for NY'' as the character Baby Chris. Lighty worked for Def Jam, Jive and
Loud Records Loud Records, LLC. is a record label founded by Steve Rifkind and Rich Isaacson in 1991. Loud is a hip hop label that released material by acts such as Wu-Tang Clan, Big Pun, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete ...
. He was chief executive of the Brand Asset Group. In 2004, Lighty brokered the largest brand endorsement deal in hip hop to date. He was the architect of what turned out to be one of the most lucrative deals in hip hop history: rapper 50 Cent’s Vitamin Water pact. When
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
paid $4.1 billion for Vitamin Water's company
Glaceau Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...
three years later, 50 Cent received $100 million, and Lighty received an undisclosed sum. In 2011, Lighty launched the website ''pleaselistentomydemo.com'', which allowed new artists to submit their music online and have top music executives listen to it for a US$10 fee. (The site is no longer active.) In 2011, Violator merged with another company, Primary Wave to form Primary Violator.


Personal life

Lighty married his wife Veronica in 2003. Together they had two children, daughter Deja (born 1995) as well as a son (born 2007). He also had four other children from previous relationships including daughter Tiffany (born 1995). In 2011, Veronica filed for divorce but at the time of Lighty's death, she claimed to have retracted her original request. He had reportedly been under scrutiny for income tax issues for amounts up to US$5 million, but this was resolved with the sale of a
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
property of his; other sums were also owed.


Death

On August 30, 2012, Lighty was found dead on the patio of his South
Riverdale, Bronx Riverdale is a residential neighborhood in the northwestern portion of the New York City borough of the Bronx. Riverdale, which had a population of 47,850 as of the 2000 United States Census, contains the city's northernmost point, at the Coll ...
apartment from an apparent self-inflicted
gunshot wound A gunshot wound (GSW) is a penetrating injury caused by a projectile (e.g. a bullet) from a gun (typically firearm or air gun). Damages may include bleeding, bone fractures, organ damage, wound infection, loss of the ability to move part ...
to the head. The '' New York Daily News'' reported that "a gun shot was heard and Lighty was found lying face-up with a 9mm pistol next to his body". ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' magazine reported that he had been involved in an argument with his wife Veronica not too long before his body was discovered. Lighty's brother and many other celebrity figures stated that they did not believe that the death was a suicide and that the family would be staging its own private independent investigation and would share any solid findings with the public. Rapper 50 Cent, a client and close friend of Chris, also questioned the suicide claim; he hired a team to investigate the details of the incident, at the request of Lighty's mother. Friend and rapper
Papoose Papoose (from the Algonquian ''papoose'', meaning "child") is an American English word whose present meaning is "a Native American child" (regardless of tribe) or, even more generally, any child, usually used as a term of endearment, often in t ...
questions Lighty's death as suicide in the song "Obituary 2012".


Notes and references


External links

* {{DEFAULTSORT:Lighty, Chris 1968 births 2012 deaths African-American businesspeople American music industry executives People from the Bronx 20th-century African-American people 21st-century African-American people Suicides by firearm in New York City