Mekupelet ( he, מקופלת) (sold in English-speaking markets as Chocolate Log
) is a bar of thinly folded
milk chocolate
Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...
produced in
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
since 1935 by Elite,
now a subdivision of the
Strauss Group
Strauss Group Ltd. ( he, שטראוס גרופ בע״מ), formerly known as Strauss-Elite (), is among the largest food products manufacturers in Israel. Strauss Group focuses on dairy products, coffee, water, snacks, salads, and dips. Its su ...
.
The Hebrew name means "folded".
It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as
Cadbury Flake
Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury consisting of thinly folded milk chocolate. The bar has a unique crumbly texture, and softens but does not melt when heated.
History
The orig ...
.
Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.
History
In 1992 the motto "down to the last crumb" was launched.
Variations
Several varieties of Mekupelet have been produced over the years, including:
* dark chocolate
*
white chocolate
* mini-version
* extended length (XL)
* blue and white, to celebrate Israel's 55th year of existence
References
1935 establishments in Mandatory Palestine
Chocolate bars
Israeli confectionery
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