Ceriani
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Ceriani, formerly Arces, was an Italian company that designed and fabricated
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
frames and
suspensions In chemistry, a suspension is a heterogeneous mixture of a fluid that contains solid particles sufficiently large for sedimentation. The particles may be visible to the naked eye, usually must be larger than one micrometer, and will eventually ...
. The company was founded by Arturo Ceriani in 1951. Arces is an acronym derived from Arturo Ceriani S.r.l. In the European motorcycle industry, it was common for many smaller parts companies to exist, each responsible for creating individual parts to later be assembled into a complete motorcycle. Within a few years of its creation, Ceriani's company was able to successfully make a name for itself by manufacturing components noted for their quality and vision. In 1964, under the leadership of Arturo's son Enrico Ceriani, the companies operations were expanded. Enrico accelerated the expansion by moving the company to a new and more modern plant in
Samarate Samarate is a town and ''comune'' located in the province of Varese, in the Lombardy region of northern Italy. It received the honorary title of city with a presidential decree on February 2, 2009. The ''frazione'' of Cascina Costa houses the hea ...
. From 1964 the company was known within the industry as ARCES (an acronym of ARturo CEriani Samarate) but the
brand identity A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
was maintained and the company continued to be known as Ceriani by
consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...
s. A central development in the new plant was the creation of a team that was dedicated to studying and designing new solutions for the suspension systems and frames of competition motorcycles. In the late 1960s, Ceriani began to produce an innovative new type of fork slider made of a light
alloy An alloy is a mixture of chemical elements of which at least one is a metal. Unlike chemical compounds with metallic bases, an alloy will retain all the properties of a metal in the resulting material, such as electrical conductivity, ductility, ...
for use in competition and a revolutionary type of telescopic hydraulic suspension that was originally used on
motocross Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom. History Motocross first evolved in Britain from motorcycle trials competi ...
bikes but was later applied to street motorcycles. The demand for the new suspension was so high that ARCES output had doubled compared to the year before. The new technology exploded onto the market and by 1972 Ceriani had sold 100,000 suspension units, 30,000 to competition motorcycles and 70,000 to consumer street bikes. In the late 1970s, Ceriani experienced a rapid and unexpected decline during the overall crisis in the European manufacturing sector due to increased demand that stressed the capabilities of smaller companies. Other companies were able to successfully adapt and fill the
niche Niche may refer to: Science *Developmental niche, a concept for understanding the cultural context of child development *Ecological niche, a term describing the relational position of an organism's species *Niche differentiation, in ecology, the ...
of competition motorcycle parts manufacturing that was left vacant by Ceriani's inability to effectively meet rising
demand In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item ...
. Ceriani was not able to recover to the changing market and their plant closed down in 1980. The prestigious Ceriani
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
was bought in 1997 by Italian motorcycle parts maker Paioli.


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List of Italian companies Italy is a unitary parliamentary republic in Europe with the third largest nominal GDP in the Eurozone and the eighth largest in the world. As an advanced economy the country also has the sixth worldwide national wealth and it is ranked third fo ...
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List of motorcycle suspension manufacturers {{Multiple issues, {{unreferenced, date=May 2020{{notability, Lists, date=May 2020 Manufacturers of motorcycle suspension systems, parts, and accessories. * Ceriani, Italy * Fox Racing Shox, US * KYB Corporation, Japan * Marzocchi Moto, Ita ...
{{Automotive industry in Italy Automotive motorsports and performance companies Auto parts suppliers of Italy Companies based in Lombardy Defunct manufacturing companies of Italy Vehicle manufacturing companies established in 1951 Italian companies established in 1951 Manufacturing companies disestablished in 1980 1980 disestablishments in Italy Italian brands Motorcycle parts manufacturers