Cannabis advertising is the

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae. The number of species within the genus is disputed. Three species may be recognized: '' Cannabis sativa'', '' C. indica'', and '' C. ruderalis''. Alternative ...

products to consumers by the

cannabis industry The cannabis industry is composed of legal cultivators and producers, consumers, independent industrial standards bodies, ancillary products and services, regulators and researchers concerning cannabis and its industrial derivative, hemp. The can ...

through a variety of

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

. It is regulated by U.S. states. Some or all forms of cannabis advertising are banned in many countries. Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.

Beckley Foundation The Beckley Foundation is a UK-based think tank and UN-accredited NGO, dedicated to activating global drug policy reform and initiating scientific research into psychoactive substances. The foundation is a charitable trust which collaborates wi ...

created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal California specifically prohibits false health claims in advertising. A form of

cross-promotion Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her televi ...

for cannabis and fast food was used in three California

Jack in the Box Jack in the Box is an American fast-food restaurant chain founded February 21, 1951, by Robert O. Peterson (1916–1994) in San Diego, California, where it is headquartered. The chain has over 2,200 locations, primarily serving the West Coas ...

locations in conjunction with the January 1, 2018 cannabis legalization under Proposition 64. Mail delivery of print advertising for cannabis is prohibited by U.S. Federal regulations and laws, and traditional print media may face "fear of driving away other advertisers", creating an advertising market in local alternative newsweeklies. Canada's national cannabis legalization will impose strict rules on advertising "similar to those governing the sale of cigarettes".

Anti-cannabis advertising

Anti-cannabis advertising campaigns, usually run as

public service announcements A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...

, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada, and several campaigns created by

Partnership for a Drug-Free America Partnership to End Addiction, first known as the Partnership for a Drug-Free America (PDFA) then later as the Partnership at DrugFree.org, and The Partnership for Drug-Free Kids, is a New York, New York, New York City-based nonprofit, non-profit ...

including the "pot surgeon" PSA from the 1990s.

Cannabis Advertisement Campaigns

* Medmen's "Forget Stoner" Campaign (Created by B.J. Carretta) * Weedmaps' #weedfacts Campaign * Baked Bros' "Baked for the Summer" Campaign (Created by Zane Bolen)

References

Marijuana Advertising: Room to Maneuver (In Oregon, At Least)
Harris-Bricken Law
WAC
administrative law covering advertising in Washington
WSLCB
advertising FAQ
State-by-State Guide to Cannabis Advertising Regulations
Leafly, 2015

Sources

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External links

* {{Commons category-inline, Cannabis advertising Drug advertising Cannabis industry

Anti-cannabis advertising

Cannabis Advertisement Campaigns

See also

References

Sources

External links