Creative Allies is a

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

and media company based in Raleigh, NC known for its celebrity focused crowdsourced design campaigns. The company gives artists from all over the world an opportunity to create original artwork for the coolest global sports and entertainment brands around.

History

Creative Allies was founded in 2009 by entrepreneur
Sean O'Connell
an
Greg Lucas
Seeing a need for emerging musicians to have high-quality designs for tour merchandise, the pair created both a platform and an online community to fill this gap. The process of crowdsourced design allowed artists to interact with their favorite musicians while providing musicians a low cost way to generate amazing art. Over the years, the community of artists continued to grow as well as the brand recognition of Creative Allies. The company touts a roster of the biggest celebrity names in the music industry. Creative Allies took the same approach they used to become successful in the music industry, and expanded the business to serve consumer brands as well as sports properties. The original founders and leaders such a
Kevin Carroll
an
Donald Thompson
have since moved on to other endeavors. In 2018, the board promote
Amie Thompson
its former Director of Operations, to the role of President & CEO of the company.

Technology

Creative Allies developed a proprietary technology platform, a contest engine, allowing the company to effectively execute design competitions for its clients. The platform allows the company to build contests efficiently, allows creatives to upload submissions to each contest and allows fans to vote on favorite designs through the platform's voting apparatus.

Hosted Design Competitions

Creative Allies is the home to more than 100,000 creatives from around the world, including solo practitioners and avant garde studio collectives. The company connects these creatives with a variety of brands to execute marketing design competitions to generate creative content and spark social engagement. The company has hosted almost 2,000 design competitions including: Music:

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References

{{Reflist Companies based in Asheville, North Carolina Marketing companies established in 2009 2009 establishments in North Carolina Digital marketing companies of the United States