Continental Type Founders Association was founded by Melbert Brinckerhoff Cary Jr. in 1925 to distribute foundry type imported from European foundries. The influence of more modern European type design was thus felt in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

for the first time, and American foundries responded by imitating many of the more popular faces. A.T.F.'s ''

Paramount Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...

'' and Monotype's ''

Sans Serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than ser ...

'' series are two examples of this.

Foundries represented

The following foundries were represented:''Specimen Book of Continental Types,'' Continental Type Founders Association, N.Y.C., 1929. Beginning in 1927 Continental also distributed faces cast by

Frederic Goudy Frederic William Goudy (, March 8, 1865 – May 11, 1947) was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and ...

, and two faces for Doug McMurtrie. At first Goudy's type was cast at his own Village Letter Foundry, but after 1929 these were cast by the

New England Foundry New is an adjective referring to something recently made, discovered, or created. New or NEW may refer to: Music * New, singer of K-pop group The Boyz Albums and EPs * ''New'' (album), by Paul McCartney, 2013 * ''New'' (EP), by Regurgitator, ...

. Despite imports being virtually cut-off during the war years, Continental was still issuing Goudy's types as late as 1944 and may have continued functioning even later.

References

* ''Specimen Book of Continental Types,'' Continental Type Founders Association, N.Y.C., 1929. * MacGrew, Mac, ''American Metal Typefaces of the Twentieth Century,'' Oak Knoll Books, New Castle Delaware, 1993, . * ‘‘‘ Heller, Steven,

Philip B. Meggs Philip Baxter Meggs (30 May 1942 – 24 November 2002) was an American graphic designer, professor, historian and author of books on graphic design. His book ''History of Graphic Design'' is a definitive, standard read for the study of graph ...

, ''Texts on type: critical writings on typography,'' Allworth Press, N.Y.C., 2001. {{Reflist Letterpress font foundries of the United States Design companies established in 1925 Defunct companies based in New York City 1925 establishments in New York (state)