Cleveland Browns Relocation To Baltimore

The Cleveland Browns relocation controversy - colloquially called "The Move" by fans - was caused during the 1995 NFL season by the announcement from then-Browns owner Art Modell that he intended to move the Cleveland Browns of the National Football League from its long-time home of Cleveland to Baltimore.

Subsequent legal actions by the city of Cleveland and Browns season ticket holders led the NFL to broker a compromise in which Modell agreed to return the Browns franchise to the league. The agreement explicitly stipulated that the Browns franchise, including its history, records and intellectual property, were to remain in Cleveland. In exchange, the NFL agreed to grant Modell a new franchise in Baltimore (which was eventually named the Ravens) while the City of Cleveland agreed to build an NFL-caliber venue to replace the aging Cleveland Stadium. As a result, Cleveland Stadium was demolished beginning in late 1996 and a new stadium was constructed on the same site.

Since it was deemed infeasible for the Browns to play the 1996 season in Cleveland under such circumstances, the franchise was officially deactivated by the NFL in February 1996. The NFL agreed to re-activate the Browns by , provided the aforementioned new stadium was ready. In lieu of holding both a dispersal draft for the Browns and an expansion draft for the Ravens, the NFL allowed Modell to effectively transfer the Browns' existing football organization to the Ravens. As such, the Ravens are officially regarded by the NFL as an expansion team that began play in . By 1998, the NFL had ruled out moving any of the league's then-30 teams to Cleveland (and by extension committed to stocking the roster of a 31st team with an expansion draft) and sold the Browns franchise to Al Lerner, a former minority owner of the franchise under Modell, for $530 million. The re-activated Browns acquired players through this expansion draft and resumed play in 1999.

This compromise, which was unprecedented in North American professional sports at the time, has since been cited in franchise moves and agreements in other leagues, including ones in Major League Baseball, Major League Soccer, the National Basketball Association, and the National Hockey League.

Dissatisfaction with Cleveland Stadium

In 1975, knowing that Municipal Stadium was costing the city over $300,000 annually to operate, then-Browns owner Art Modell signed a 25-year lease in which he agreed to incur these expenses in exchange for: quasi-ownership of the stadium, a portion of his annual profits, and capital improvements to the stadium at his expense. Modell's new company, Stadium Corporation, paid the city annual rents of $150,000 for the first five years and $200,000 afterwards.

Modell had originally promised never to move the Browns. He had publicly criticized the Baltimore Colts' move to Indianapolis, and had testified in favor of the NFL in court cases where the league unsuccessfully tried to stop Al Davis from moving the Oakland Raiders to Los Angeles. However, Modell refused to share suite revenue with the Cleveland Indians, who also played at Cleveland Stadium at that time, even though much of the revenues were generated during baseball games.

In 1990, voters approved a ballot measure to build a new sports complex, the Gateway Sports and Entertainment Complex, which included a new baseball-only stadium and an arena. Modell, believing that his revenues were not endangered, decided not to participate in the Gateway Project that built Jacobs Field for the Indians and Gund Arena for the Cleveland Cavaliers. Modell's assumptions proved incorrect, and Stadium Corporation's suite revenues declined sharply when the Indians moved to Jacobs Field in 1994. Soaring player salaries put additional financial pressure on the Browns' owner. Modell claimed to have lost $21 million between 1993 and 1994.

Financial considerations

Due to the massive and relatively consistent increase in the value of NFL franchises since the league's founding in 1920, the league has a long history of owners whose net worth is largely accounted for by the value of their football teams. Even today, many of the league's clubs are owned by businesspeople (or their heirs) who, while relatively well-off by the standards of the time, founded or purchased a football team which has since appreciated in value at a far higher rate than whatever other business interests they might have originally been involved in. However, even with those considerations in mind, Modell's net worth had always been relatively meager compared to most other principal owners in the NFL, despite his longstanding influence in league circles.

The Browns' capitalization problems were systemic and dated back to their founding as a charter All-America Football Conference franchise by legendary coach Paul Brown. Modell was originally recruited in large part because the NFL was desperate to avoid any perception of franchise instability within its ranks, especially in the face of competition with the then-fledgling (but well-financed) American Football League. As Cleveland had been decisive in ensuring the AAFC's relative success and eventual partial merger with the older league, the NFL was keen not to lose the market once again to yet another rival league in the way it had in 1946 when it allowed the Cleveland Rams to move to Los Angeles.

Thus, given the circumstances Modell's purchase of the team was ultimately approved by the NFL under conditions that the league might otherwise have rejected. On a relative basis, Modell's purchase of the Browns was among the most heavily leveraged in league history as he borrowed most of the funds used to purchase the team. Modell spent most of the next 34 years in financial difficulty, especially as interest rates soared and the costs of operating an NFL team escalated in tandem with the value of the league's franchises. This led Modell to take unorthodox measures to remain solvent, some of which were of questionable legality. For example, he tried to dump several bad loans onto the Browns, prompting one of his minority partners to take him to court. As early as 1983, Modell had come to believe that he would never be able to pay all of his debts before his deal with the city expired. The loss of revenue from the Indians thus hit Modell especially hard. After Modell realized how much revenue he lost from the Indians moving out of Cleveland Stadium, he requested an issue be placed on the ballot to provide $175 million in tax to refurbish the outmoded and declining Cleveland Stadium.

Announcing the move

On December 12, 1994, Modell told his board that he didn't believe a referendum to raise the sin tax would pass, as the proceeds would have been used to either fund a renovated Municipal Stadium or a new stadium. Modell then informed them that if the referendum failed, he would be finished in Cleveland, and would have no choice but to move the Browns.

Entering the 1995 season, the Browns, coached by Bill Belichick, were coming off a playoff season in which the team finished 11–5 and advanced to the second round of the playoffs. ''Sports Illustrated'' predicted that the Browns would represent the AFC in Super Bowl XXX at the end of the season, and the team started 3–1, but they then lost their next three games.

While this was happening, Browns minority owner Al Lerner was privately prodding Modell to consider moving to Baltimore. He urged Modell to contact newly installed Maryland Stadium Authority chairman John Moag. Earlier in the year, the league had told Moag that Baltimore would get a team (either an expansion team or a relocated existing team) if a stadium were already in place.

Elected officials in Baltimore and Maryland were still smarting from the Colts moving to Indianapolis after the 1983 season, and refused to commit any money towards a new stadium unless the Stadium Authority secured a deal with a team. With this in mind, Moag made several calls to Modell that went ignored for much of 1995. Finally, in late July, Modell allowed Lerner to meet with Moag, provided that Lerner stress that Modell was not serious about moving. At that meeting, Moag laid out an offer in which the Browns would get the rights to a new, $220 million stadium if they moved to Baltimore. However, Moag told Lerner to take the offer back to Modell only if he was serious about considering a move.

Negotiations continued in secret until September, when Moag told Lerner that if the Browns were serious about moving, "you need to act and act now." A few days later, Lerner, Modell and Moag met at Lerner's Midtown Manhattan office. At that meeting, Moag presented a memorandum of understanding that was almost identical to what he'd offered the Cincinnati Bengals a few months earlier: a deal that ultimately led Cincinnati voters to pass a referendum that built what would become Paul Brown Stadium. Indeed, some paragraphs still referred to "Cincinnati" rather than "Cleveland." Modell still had some trepidation about the deal, but signed after Moag assured him that Baltimore fans would hail him as a hero.

Soon afterward, Modell told San Francisco 49ers president Carmen Policy that he was moving the Browns to Baltimore. Policy had been well aware that relations between Modell and Cleveland had become rather strained, and was secretly working with Pittsburgh Steelers owner Dan Rooney to keep the Browns in Cleveland. Policy urged Modell to sit down with NFL Commissioner Paul Tagliabue in hopes of resolving the situation, but Modell rejected it out of hand.

On November 6, 1995, with the team at 4–5, Modell announced in a press conference at Camden Yards that he had signed a deal to move the Browns to Baltimore for the 1996 season. Modell said he felt the city of Cleveland did not have the funding nor political will to build a first-class stadium. The very next day, on November 7, Cleveland voters overwhelmingly approved the aforementioned tax issue to remodel Cleveland Stadium.

Despite this, Modell ruled out a reversal of his decision, maintaining publicly that his relationship with Cleveland had been irrevocably severed. "The bridge is down, burned, disappeared", he said. "There's not even a canoe there for me." In truth, Modell had been brought to tears when he signed the memorandum of understanding in September: he had even told Moag that signing it was "the hardest thing I've ever done" and meant "the end of our life in Cleveland." Years later, longtime Browns general counsel Jim Bailey told ''The Athletic'' that Modell was "an emotional wreck" when he signed the memorandum.

Initial reaction

The City of Cleveland sued Modell, the Browns, Stadium Corp, the Maryland Stadium Authority, and the authority's director, John A. Moag Jr., in ''City of Cleveland v. Cleveland Browns, et al.'', Cuyahoga County Court of Common Pleas Case No. CV-95-297833, for breaching the Browns' lease, which required the team to play its home games at Cleveland Stadium for several years beyond 1995, filing an injunction to keep the Browns in the city until at least 1998. Several other lawsuits were filed by fans and ticket holders. The United States Congress even held hearings on the matter.

Actor/comedian Drew Carey returned to his hometown of Cleveland on November 26, 1995, to host "Fan Jam" in protest of the proposed move. A protest was held in Pittsburgh during the Browns' game there against the Pittsburgh Steelers, but ABC, the network broadcasting the game (and also the home of Carey's new sitcom that had just premiered), declined to cover or mention the protest. That game was one of the few instances that Steelers fans and Browns fans were supportive of each other, as fans in Pittsburgh felt that Modell was robbing their team of their long-standing rivalry with the Browns. Browns fans reacted with anger to the news, wearing hats and T-shirts that read "Muck Fodell".

On the field, the Browns stumbled to finish 5–11 after the announcement, ahead of only the expansion Jacksonville Jaguars, to whom they lost twice, in the AFC Central, becoming the first team in the NFL's modern era to lose twice to a first-year expansion team. Virtually all of the team's sponsors pulled their support, leaving Cleveland Stadium devoid of advertising during the team's final weeks. After the announcement, the team lost all their home games except the final, in which they defeated the Cincinnati Bengals 26–10. The game itself was blacked out on television locally on WKYC, but NBC did broadcast extensive pregame coverage from Cleveland.

Settlement

After extensive talks between the NFL, the Browns, and officials of the two cities, Cleveland accepted a legal settlement that would keep the Browns legacy in Cleveland.

While a number of parties had already expressed interest in acquiring the Browns by this point, it soon became clear that no viable owner would be ready to operate a football team on such short notice; even without that to consider, the NFL had insisted on the replacement of Cleveland Stadium, whereas the city had no other venue that met NFL requirements for even temporary use.

Thus, on February 9, 1996, the NFL announced that the Browns franchise would be 'deactivated' for three years, and that a new stadium would be built for a new Browns team, as either an expansion team or a team relocated from another city, that would begin play in 1999, while in exchange Modell would be granted a new franchise - the 31st NFL franchise - for Baltimore.

Modell was permitted to retain the current contracts of players and other football personnel (although notably, Belichick was fired and replaced by Ted Marchibroda) while the name of his holding company was changed from Cleveland Browns, Inc. to Baltimore Ravens, Inc. Modell is thus typically reckoned to have moved the ''football organization'', but not the ''franchise itself''. The settlement stipulated that the reactivated team for Cleveland would retain the Browns' name, colors, history, records, awards, and archives.

The settlement was approved by league owners after a 25–2 vote, with three abstentions. The two "no" votes were from Ralph Wilson of Buffalo and Dan Rooney of Pittsburgh. The three abstentions were from the owners whose teams at the time had most recently re-located (the Cardinals, Raiders and Rams

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