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A movie theater (
American English American English, sometimes called United States English or U.S. English, is the set of variety (linguistics), varieties of the English language native to the United States. English is the Languages of the United States, most widely spoken lan ...
), cinema ( British English), or cinema hall (
Indian English Indian English (IE) is a group of English dialects spoken in the republic of India and among the Indian diaspora. English is used by the Indian government for communication, along with Hindi, as enshrined in the Constitution of India. E ...
), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a building that contains
auditoria An auditorium is a room built to enable an audience to hear and watch performances. For movie theatres, the number of auditoria (or auditoriums) is expressed as the number of screens. Auditoria can be found in entertainment venues, community ...
for viewing
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
s (also called movies) for entertainment. Most, but not all, movie theaters are commercial operations catering to the general public, who attend by purchasing a ticket. The film is projected with a movie projector onto a large projection screen at the front of the auditorium while the dialogue, sounds, and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds. Since the 2010s, the majority of movie theaters have been equipped for digital cinema projection, removing the need to create and transport a physical
film print A release print is a copy of a film that is provided to a movie theater for exhibition. Definitions Release prints are not to be confused with other types of prints used in the photochemical post-production process: * Rush prints, or dailies ...
on a heavy reel. A great variety of films are shown at cinemas, ranging from animated films to
blockbuster Blockbuster or Block Buster may refer to: *Blockbuster (entertainment) a term coined for an extremely successful movie, from which most other uses are derived. Corporations * Blockbuster (retailer), a defunct video and game rental chain ** Blo ...
s to documentaries. The smallest movie theaters have a single viewing room with a single screen. In the 2010s, most movie theaters had multiple screens. The largest theater complexes, which are called
multiplexes In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource - a ...
—a concept developed in Canada in the 1950s — have up to thirty screens. The audience members often sit on padded seats, which in most theaters are set on a sloped floor, with the highest part at the rear of the theater. Movie theaters often sell
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
s,
popcorn Popcorn (also called popped corn, popcorns or pop-corn) is a variety of corn kernel which expands and puffs up when heated; the same names also refer to the foodstuff produced by the expansion. A popcorn kernel's strong hull contains the se ...
, and
candy Candy, also called sweets (British English) or lollies (Australian English Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...
, and some theaters sell hot
fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...
. In some jurisdictions, movie theaters can be licensed to sell alcoholic drinks.


Terminology

A movie theater may also be referred to as a movie house, film house, film theater, cinema or picture house. In the US, theater has long been the preferred spelling, while in the UK, Australia, Canada and elsewhere it's theatre. However, some US theaters opt to use the British spelling in their own names, a practice supported by the National Association of Theatre Owners, while apart from Anglophone North America most English-speaking countries use the term cinema , alternatively spelled and pronounced kinema . The latter terms, as well as their derivative adjectives "cinematic" and "kinematic", ultimately derive from Greek κινῆμα, κινήματος (kinema, kinematos)—"movement", "motion". In the countries where those terms are used, the word "theatre" is usually reserved for live performance venues. Colloquial expressions, mostly applied to motion pictures and motion picture theaters collectively, include ''the silver screen'' (formerly sometimes ''sheet'') and ''the big screen'' (contrasted with the smaller screen of a television set). Specific to North American term is ''the movies'', while specific terms in the UK are ''the pictures'', ''the flicks'' and for the facility itself ''the flea pit'' (or ''fleapit''). A screening room is a small theater, often a private one, such as for the use of those involved in the production of motion pictures or in a large private residence. The etymology of the term "movie theater" involves the term "movie", which is a "shortened form of moving picture in the cinematographic sense" that was first used in 1896 and "theater", which originated in the "...late 14c., eaning anopen air place in ancient times for viewing spectacles and plays". The term "theater" comes from the Old French word "theatre", from the 12th century and "...directly from Latin theatrum
hich meant Ij ( fa, ايج, also Romanized as Īj; also known as Hich and Īch) is a village in Golabar Rural District, in the Central District of Ijrud County, Zanjan Province, Iran Iran, officially the Islamic Republic of Iran, and also ...
'play-house, theater; stage; spectators in a theater'", which in turn came from the Greek word "theatron", which meant "theater; the people in the theater; a show, a spectacle", rliterally "place for viewing". The use of the word "theatre" to mean a "building where plays are shown" dates from the 1570s in the English language.


History


Precursors

Movie theatres stand in a long tradition of theaters that could house all kinds of entertainment. Some forms of theatrical entertainment would involve the screening of moving images and can be regarded as precursors of film. In 1799, Étienne-Gaspard "Robertson" Robert moved his Phantasmagorie show to an abandoned cloister near the Place Vendôme in Paris. The eerie surroundings, with a graveyard and ruins, formed an ideal location for his ghostraising spectacle. When it opened in 1838, The Royal Polytechnic Institution in London became a very popular and influential venue with all kinds of
magic lantern The magic lantern, also known by its Latin name , is an early type of image projector that used pictures—paintings, prints, or photographs—on transparent plates (usually made of glass), one or more lenses, and a light source. Because a sin ...
shows as an important part of its program. At the main theatre, with 500 seats, lanternists would make good use of a battery of six large lanterns running on tracked tables to project the finely detailed images of extra large slides on the 648 square feet screen. The magic lantern was used to illustrate lectures, concerts, pantomimes and other forms of theatre. Popular magic lantern presentations included phantasmagoria, mechanical slides,
Henry Langdon Childe Henry Langdon Childe (1781–1874) was an English showman, known as a developer of the magic lantern and dissolving views, a precursor of the dissolve in cinematic technique. While the priority question on the technical innovations Childe used i ...
's dissolving views and his chromatrope.Heard, Mervyn. ''PHANTASMAGORIA: The Secret History of the Magic Lantern''. The Projection Box, 2006 The earliest known public screening of projected stroboscopic animation was presented by Austrian magician Ludwig Döbler on 15 January 1847 at the Josephstadt Theatre in Vienna, with his patented Phantaskop. The animated spectacle was part of a well-received show that sold-out in several European cities during a tour that lasted until the spring of 1848. The famous Parisian entertainment venue Le Chat Noir opened in 1881 and is remembered for its shadow plays, renewing the popularity of such shows in France.


Earliest motion picture screening venues

The earliest public film screenings took place in existing (vaudeville) theatres and other venues that could be darkened and comfortably house an audience. Émile Reynaud screened his ''Pantomimes Lumineuses'' animated movies from 28 October 1892 to March 1900 at the Musée Grévin in Paris, with his Théâtre Optique system. He gave over 12,800 shows to a total of over 500,000 visitors, with programs including ''
Pauvre Pierrot ''Pauvre Pierrot'' (or ''Poor Pete'') is a French short animated film directed by Charles-Émile Reynaud in 1891 and released in 1892. It consists of 500 individually painted images and lasts about 15 minutes originally. It is one of the first ...
'' and ''
Autour d'une cabine ''Autour d'une cabine'' (Around A Cabin), original full title ' (Around a Cabin or Misadventures of a Couple at the Seaside), is an 1894 French short Short may refer to: Places * Short (crater), a lunar impact crater on the near side of the ...
''. Thomas Edison initially believed film screening would not be as viable commercially as presenting films in peep boxes, hence the film apparatus that his company would first exploit became the kinetoscope. A few public demonstrations occurred since 9 May 1893, before a first public Kinetoscope parlor was opened on 14 April 1894, by the Holland Bros. in New York City at 1155 Broadway, on the corner of 27th Street. This can be regarded as the first commercial motion picture house. The venue had ten machines, set up in parallel rows of five, each showing a different movie. For 25 cents a viewer could see all the films in either row; half a dollar gave access to the entire bill. The
Eidoloscope The Eidoloscope was an early motion picture system created by Eugene Augustin Lauste, Woodville Latham and his two sons through their business, the Lambda Company, in New York City in 1894 and 1895. The Eidoloscope was demonstrated for members ...
, devised by
Eugene Augustin Lauste Eugène Augustin Lauste (17 January 1857 in Montmartre, France – 27 June 1935 in Montclair, New Jersey) was a French inventor instrumental in the technological development of the history of cinema. By age 23 he held 53 French patents. He emigra ...
for the Latham family, was demonstrated for members of the press on 21 April 1895 and opened to the paying public on 20 May, in a lower Broadway store with films of the Griffo-Barnett prize boxing fight, taken from
Madison Square Garden Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsylva ...
's roof on 4 May. Max Skladanowsky and his brother Emil demonstrated their motion pictures with the Bioscop in July 1895 at the Gasthaus Sello in Pankow (Berlin). This venue was later, at least since 1918, exploited as the full-time movie theatre Pankower Lichtspiele and between 1925 and 1994 as Tivoli. The first certain commercial screenings by the Skladanowsky brothers took place at the Wintergarten in Berlin from 1 to 31 November 1895. The first commercial, public screening of films made with Louis and Auguste Lumière's Cinématographe took place in the basement of Salon Indien du Grand Café in Paris on 28 December 1895.


Early dedicated movie theatres

During the first decade of motion pictures, the demand for movies, the amount of new productions, and the average runtime of movies, all kept increasing, and at some stage it was viable to have theatres that would no longer program live acts, but only movies. Claimants for the title of the earliest movie theatre include the Eden Theatre in La Ciotat, where L'Arrivée d'un train en gare de La Ciotat was screened on 21 March 1899. The theatre closed in 1995 but re-opened in 2013. L'Idéal Cinéma in Aniche (France), built in 1901 as l’Hôtel du Syndicat CGT, showed its first film on 23 November 1905. The cinema was closed in 1977 and the building was demolished in 1993. The "Centre Culturel Claude Berri" was built in 1995; it integrates a new movie theater ( the Idéal Cinéma Jacques Tati). In the United States, many small and simple theatres were set up, usually in converted storefronts. They typically charged five cents for admission, and thus became known as nickelodeons. This type of theatre flourished from about 1905 to circa 1915. The Korsør Biograf Teater, in
Korsør Korsør is a town on Zealand, Denmark. It is located in Slagelse Municipality. Until 2007 Korsør was the seat of Korsør Municipality. The town is located west of Slagelse, north-west of Skælskør and connects to Nyborg through the Great Bel ...
, Denmark, opened in August 1908 and is the oldest known movie theatre still in continuous operation.


Design

Traditionally a movie theater, like a stage theater, consists of a single auditorium with rows of comfortable padded seats, as well as a foyer area containing a box office for buying tickets. Movie theaters also often have a concession stand for buying snacks and drinks within the theater's lobby. Other features included are film posters,
arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade v ...
s and washrooms. Stage theaters are sometimes converted into movie theaters by placing a screen in front of the stage and adding a projector; this conversion may be permanent, or temporary for purposes such as showing arthouse fare to an audience accustomed to plays. The familiar characteristics of relatively low admission and open seating can be traced to Samuel Roxy Rothafel, an early movie theater impresario. Many of these early theaters contain a balcony, an elevated level across the auditorium above the theater's rearmost seats. The rearward main floor "loge" seats were sometimes larger, softer, and more widely spaced and sold for a higher price. In conventional low pitch viewing floors the preferred seating arrangement is to use staggered rows. While a less efficient use of floor space this allows a somewhat improved sight line between the patrons seated in the next row toward the screen, provided they do not lean toward one another. " Stadium seating", popular in modern multiplexes, actually dates back to the 1920s. The 1922 Princess Theatre in Honolulu, Hawaii featured "stadium seating", sharply raked rows of seats extending from in front of the screen back towards the ceiling. It gives patrons a clear sight line over the heads of those seated in front of them. Modern "stadium seating" was utilized in
IMAX IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme F ...
theaters, which have very tall screens, beginning in the early 1970s. Rows of seats are divided by one or more aisles so that there are seldom more than 20 seats in a row. This allows easier access to seating, as the space between rows is very narrow. Depending on the angle of rake of the seats, the aisles have steps. In older theaters, aisle lights were often built into the end seats of each row to help patrons find their way in the dark. Since the advent of stadium theaters with stepped aisles, each step in the aisles may be outlined with small
lights Light is an electromagnetic radiation, part of which stimulates the sense of vision. Light or Lights may also refer to: Illumination * Light bulb * Traffic light Arts and entertainment Music * Lights (musician) (born 1987), Canadian singer-son ...
to prevent patrons from tripping in the darkened theater. In movie theaters, the auditorium may also have lights that go to a low level, when the movie is going to begin. Theaters often have booster seats for children and other short people to put on the seat, to sit higher, for a better view. Many modern theaters have accessible seating areas for patrons in wheelchairs. See also luxury screens below.


Multiplexes and megaplexes

Canada was the first country in the world to have a two-screen theater. The
Elgin Theatre The Elgin Theatre can refer to: * Elgin Theatre (Ottawa) in Ottawa, Ontario, Canada, a former movie cinema that was the first twin cinema in North America * Elgin and Winter Garden Theatres, in Toronto, Ontario, Canada * Elgin Theater, a former mov ...
in Ottawa, Ontario became the first venue to offer two film programs on different screens in 1957 when Canadian theater-owner Nat Taylor converted the dual screen theater into one capable of showing two different movies simultaneously. Taylor is credited by Canadian sources as the inventor of the multiplex or cineplex; he later founded the Cineplex Odeon Corporation, opening the 18-screen Toronto Eaton Centre Cineplex, the world's largest at the time, in Toronto, Ontario. In the United States, Stanley Durwood of American Multi-Cinema (now AMC Theatres) is credited as pioneering the ''multiplex'' in 1963 after realizing that he could operate several attached auditoriums with the same staff needed for one through careful management of the start times for each movie. Ward Parkway Center in Kansas City, Missouri had the first multiplex cinema in the United States. Since the 1960s, multiple-screen theaters have become the norm, and many existing venues have been retrofitted so that they have multiple auditoriums. A single foyer area is shared among them. In the 1970s, many large 1920s
movie palace A movie palace (or picture palace in the United Kingdom) is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 192 ...
s were converted into multiple screen venues by dividing their large auditoriums, and sometimes even the stage space, into smaller theaters. Because of their size, and amenities like plush seating and extensive food/beverage service, multiplexes and megaplexes draw from a larger geographic area than smaller theaters. As a rule of thumb, they pull audiences from an eight to 12-mile radius, versus a three to five-mile radius for smaller theaters (though the size of this radius depends on population density). As a result, the customer geography area of multiplexes and megaplexes typically overlaps with smaller theaters, which face threat of having their audience siphoned by bigger theaters that cut a wider swath in the movie-going landscape. In most markets, nearly all single-screen theaters (sometimes referred to as a "Uniplex") have gone out of business; the ones remaining are generally used for arthouse films, e.g. the Crest Theatre in downtown Sacramento, California, small-scale productions, film festivals or other presentations. Because of the late development of multiplexes, the term "cinema" or "theater" may refer either to the whole complex or a single auditorium, and sometimes "screen" is used to refer to an auditorium. A popular film may be shown on multiple screens at the same multiplex, which reduces the choice of other films but offers more choice of viewing times or a greater number of seats to accommodate patrons. Two or three screens may be created by dividing up an existing cinema (as Durwood did with his Roxy in 1964), but newly built multiplexes usually have at least six to eight screens, and often as many as twelve, fourteen, sixteen or even eighteen. Although definitions vary, a large multiplex with 20 or more screens is usually called a " megaplex". However, in the United Kingdom, this was a brand name for Virgin Cinema (later UGC). The first megaplex is generally considered to be the Kinepolis in Brussels, Belgium, which opened in 1988 with 25 screens and a seating capacity of 7,500. The first theater in the U.S. built from the ground up as a megaplex was the AMC Grand 24 in Dallas, Texas, which opened in May 1995, while the first megaplex in the U.S.-based on an expansion of an existing facility was Studio 28 in Grand Rapids, Michigan, which reopened in November 1988 with 20 screens and a seating capacity of 6,000.


Drive-in

A drive-in movie theater is an outdoor parking area with a screen—sometimes an inflatable screen—at one end and a projection booth at the other. Moviegoers drive into the parking spaces which are sometimes sloped upwards at the front to give a more direct view of the movie screen. Movies are usually viewed through the car windscreen (windshield) although some people prefer to sit on the bonnet (hood) of the car. Some may also sit in the trunk (back) of their car if space permits. Sound is either provided through portable loudspeakers located by each parking space, or is broadcast on an FM radio frequency, to be played through the car's stereo system. Because of their outdoor nature, drive-ins usually only operate seasonally, and after sunset. Drive-in movie theaters are mainly found in the United States, where they were especially popular in the 1950s and 1960s. Once numbering in the thousands, about 400 remain in the U.S. today. In some cases, multiplex or megaplex theaters were built on the sites of former drive-in theaters.


Other venues

Some outdoor movie theaters are just grassy areas where the audience sits upon chairs, blankets or even in hot tubs, and watch the movie on a temporary screen, or even the wall of a building. Colleges and universities have often sponsored movie screenings in lecture halls. The formats of these screenings include 35 mm, 16 mm, DVD, VHS, and even 70 mm in rare cases. Some alternative methods of showing movies have been popular in the past. In the 1980s the introduction of VHS cassettes made possible video-salons, small rooms where visitors viewed movies on a large TV. These establishments were especially popular in the Soviet Union, where official distribution companies were slow to adapt to changing demand, and so movie theaters could not show popular Hollywood and
Asian films Asian may refer to: * Items from or related to the continent of Asia: ** Asian people, people in or descending from Asia ** Asian culture, the culture of the people from Asia ** Asian cuisine, food based on the style of food of the people from Asi ...
. In 1967, the British government launched seven custom-built
mobile cinema A mobile cinema is a movie theater, cinema on wheels. An example is the Screen machine Mobile Cinema of Scotland, which provides conventional up-to-date 35mm screenings of recent movies, with full digital surround sound, air conditioning, comfort ...
units for use as part of the Ministry of Technology campaign to raise standards. Using a very futuristic look, these 27-seat cinema vehicles were designed to attract attention. They were built on a
Bedford SB The Bedford SB was a front-engined bus chassis manufactured by Bedford in England. It was launched at the 1950 Commercial Motor Show as the replacement for the Bedford OB. It was the first Bedford vehicle to have a "forward control" design, wit ...
3 chassis with a custom Coventry Steel Caravan extruded aluminum body. Movies are also commonly shown on airliners in flight, using large screens in each cabin or smaller screens for each group of rows or each individual seat; the airline company sometimes charges a fee for the headphones needed to hear the movie's sound. In a similar fashion, movies are sometimes also shown on trains, such as the Auto Train. The smallest purpose-built cinema is the Cabiria Cine-Cafe which measures 24 m2 (258.3 ft²) and has a seating capacity of 18. It was built by Renata Carneiro Agostinho da Silva (Brazil) in Brasília DF, Brazil in 2008. It is mentioned in the 2010 ''Guinness World Records''. The World's smallest solar-powered mobile cinema is Sol Cinema in the UK. Touring since 2010 the cinema is actually a converted 1972 caravan. It seats 8–10 at a time. In 2015 it featured in a Lenovo advert for the launch of a new tablet. The
Bell Museum of Natural History The Bell Museum, formerly known as the James Ford Bell Museum of Natural History, is located at the University of Minnesota. The museum's new location on the St. Paul campus opened July 13–15, 2018. The world-renowned Minnesota wildlife dioram ...
in Minneapolis, Minnesota has recently begun summer "bike-ins", inviting only pedestrians or people on bicycles onto the grounds for both live music and movies. In various Canadian cities, including Toronto, Calgary,
Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
and Halifax, al-fresco movies projected on the walls of buildings or temporarily erected screens in parks operate during the Summer and cater to a pedestrian audience. The New Parkway Museum in Oakland, California replaces general seating with couches and coffee tables, as well as having a full restaurant menu instead of general movie theater concessions such as popcorn or candy.


3D

3D film is a system of presenting film images so that they appear to the viewer to be three-dimensional. Visitors usually borrow or keep special glasses to wear while watching the movie. Depending on the system used, these are typically
polarized glasses Polarization (American and British English spelling differences, also polarisation) is a property applying to transverse waves that specifies the geometrical orientation of the oscillations. In a transverse wave, the direction of the oscillation ...
. Three-dimensional movies use two images channeled, respectively, to the right and left eyes to simulate depth by using 3-D glasses with red and blue lenses (anaglyph), polarized (linear and circular), and other techniques. 3-D glasses deliver the proper image to the proper eye and make the image appear to "pop-out" at the viewer and even follow the viewer when he/she moves so viewers relatively see the same image. The earliest 3D movies were presented in the 1920s. There have been several prior "waves" of 3D movie distribution, most notably in the 1950s when they were promoted as a way to offer audiences something that they could not see at home on television. Still the process faded quickly and as yet has never been more than a periodic novelty in movie presentation. The "golden era" of 3D film began in the early 1950s with the release of the first color stereoscopic feature, ''
Bwana Devil ''Bwana Devil'' is a 1952 American adventure film, adventure B movie written, directed, and produced by Arch Oboler, and starring Robert Stack, Barbara Britton, and Nigel Bruce. ''Bwana Devil'' is based on the true story of the Tsavo maneaters an ...
''. The film starred Robert Stack,
Barbara Britton Barbara Britton (born Barbara Maurine Brantingham, September 26, 1920 – January 17, 1980) was an American film and television actress. She is best known for her Western film roles opposite Randolph Scott, Joel McCrea, and Gene Autry and for h ...
and Nigel Bruce. James Mage was an early pioneer in the 3D craze. Using his 16 mm 3D Bolex system, he premiered his ''Triorama'' program in February 1953 with his four shorts: ''Sunday In Stereo'', ''Indian Summer'', ''American Life'', and ''This is Bolex Stereo''. 1953 saw two groundbreaking features in 3D: Columbia's ''
Man in the Dark ''Man in the Dark'' is a 1953 film noir drama 3-D film directed by Lew Landers and starring Edmond O'Brien, Audrey Totter and Ted de Corsia. It is a remake of the 1936 Ralph Bellamy film '' The Man Who Lived Twice''. It was the first Columbi ...
'' and Warner Bros. '' House of Wax'', the first 3D feature with stereophonic sound. For many years, most 3-D movies were shown in amusement parks and even "4-D" techniques have been used when certain effects such as spraying of water, movement of seats, and other effects are used to simulate actions seen on the screen. The first decline in the theatrical 3D craze started in August and September 1953. In 2009, movie exhibitors became more interested in 3D film. The number of 3D screens in theaters is increasing. The
RealD RealD Inc. is a private company known for its RealD 3D system, which is used for projecting 3-D film, films in stereoscopic 3D using circularly polarized light. The company was founded in 2003 by Michael Lewis (entrepreneur), Michael V. Lewis an ...
company expects 15,000 screens worldwide in 2010. The availability of 3D movies encourages exhibitors to adopt digital cinema and provides a way for theaters to compete with
home theater Home cinema, also called home theaters or theater rooms, are home entertainment audio-visual systems that seek to reproduce a movie theater experience and mood using consumer electronics-grade video and home audio, audio equipment that is set ...
s. One incentive for theaters to show 3D films is that although ticket sales have declined, revenues from 3D tickets have grown. In the 2010s,
3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pict ...
s became popular again. The
IMAX 3D IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme F ...
system and digital 3D systems are used (the latter is used in the animated movies of Disney/ Pixar). The RealD 3D system works by using a single digital projector that swaps back and forth between the images for eyes. A filter is placed in front of the projector that changes the polarization of the light coming from the projector. A silver screen is used to reflect this light back at the audience and reduce loss of brightness. There are four other systems available: Volfoni, Master Image, XpanD and
Dolby 3D Dolby 3D (formerly known as Dolby 3D Digital Cinema) is a marketing name for a system from Dolby Laboratories, Inc. to show three-dimensional motion pictures in a digital cinema. Technology Dolby 3D uses a Dolby Digital Cinema projector that ...
. When a system is used that requires inexpensive 3D glasses, they can sometimes be kept by the patron. Most theaters have a fixed cost for 3D, while others charge for the glasses, but the latter is uncommon (at least in the United States). For example, in Pathé theaters in the Netherlands the extra fee for watching a 3D film consists of a fixed fee of €1.50, and an optional fee of €1 for the glasses. Holders of the ''Pathé Unlimited Gold'' pass (see also below) are supposed to bring along their own glasses; one pair, supplied yearly, more robust than the regular type, is included in the price.


IMAX

IMAX IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme F ...
is a system using 70 mm film with more than ten times the frame size of a
35 mm film 35 mm may refer to: * 135 film, a type of still photography format commonly referred to as 35 mm film * 35 mm movie film 35 mm film is a film gauge used in filmmaking, and the film standard. In motion pictures that record on f ...
. IMAX theaters use an oversized screen as well as special projectors. The first permanent IMAX theater was at Ontario Place in Toronto, Canada. Until 2016, visitors to the IMAX cinema attached to the
National Science and Media Museum The National Science and Media Museum (formerly The National Museum of Photography, Film & Television, 1983–2006 and then the National Media Museum, 2006–2017), located in Bradford, West Yorkshire, is part of the national Science Museum G ...
in
Bradford Bradford is a city and the administrative centre of the City of Bradford district in West Yorkshire, England. The city is in the Pennines' eastern foothills on the banks of the Bradford Beck. Bradford had a population of 349,561 at the 2011 ...
, West Yorkshire, England, United Kingdom, could observe the IMAX projection booth via a glass rear wall and watch the large format films being loaded and projected. The biggest movie theater screen in the world in
Darling Harbour Darling Harbour is a harbour adjacent to the city centre of Sydney, New South Wales, Australia that is made up of a large recreational and pedestrian precinct that is situated on western outskirts of the Sydney central business district. Origin ...
,
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
is an IMAX theater. IMAX also refers to a digital cinema format that uses dual
2K resolution 2K resolution is a generic term for display devices or content having horizontal resolution of approximately 2,000 pixels. In the movie projection industry, Digital Cinema Initiatives is the dominant standard for 2K output and defines 2K resolut ...
projectors and a screen with a 1.90:1 aspect ratio; this system is designed primarily for use in retrofitted multiplexes, using screens significantly smaller than those normally associated with IMAX. In 2015, IMAX introduced an updated "IMAX with Laser" format, using
4K resolution 4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 38402160 (4K Ultra-high-definitio ...
laser projectors.


Premium large format

The term "premium large format" (PLF) emerged in the mid-2010s. PLF does not refer to a single format in general, but auditoriums with non-proprietary, high-end amenities such as larger "wall-to-wall" screens, 4K projectors, 7.1 and/or positional surround sound systems (including Dolby Atmos), and amenities such as higher-quality seating (such as leather recliners). Cinema chains brand these auditoriums with trademarks such as "Prime" ( AMC), "BigD" (
Carmike Carmike Cinemas was a motion picture exhibitor headquartered in Columbus, Georgia. As of March 2016, the company had 276 theaters with 2,954 screens in 41 states, and was the fourth largest movie theater chain in the United States. The company b ...
, now owned by AMC), "UltraAVX" (
Cineplex A cineplex is a multiplex, a movie theatre with several screens, coming from the words cinema and complex. Cineplex most commonly refers to: * Cineplex Entertainment, a Canadian entertainment company based in Toronto, Ontario. Cineplex may also ...
), "Macro XE" ( Cinépolis), "XD" (
Cinemark Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
), "RPX" ( Regal Cinemas), "Superscreen DLX"/"Ultrascreen DLX" (
Marcus Marcus, Markus, Márkus or Mărcuș may refer to: * Marcus (name), a masculine given name * Marcus (praenomen), a Roman personal name Places * Marcus, a main belt asteroid, also known as (369088) Marcus 2008 GG44 * Mărcuş, a village in Dobârl ...
), "Titan" (
Reading Cinemas Reading Cinemas ( ) is a group of cinema chains operating in the United States, New Zealand, and Australia. They are owned by the American company Reading International. History In the late 1980s, through his holding company the Craig Corp ...
), "Vue Extreme" ( Vue International), and "X-land" (
Wanda Cinema Line Wanda Cinemas () is a cinema operator in China, headquartered in the Wanda Plaza ( 万达广场) in Chaoyang District, Beijing. PLFs compete primarily with formats such as digital IMAX; the use of common "
off-the-shelf Off-the-shelf may refer to: * Commercial off-the-shelf, a phrase in computing and industrial supply terminology * Government off-the-shelf * Ready-to-wear * Shelf corporation, a type of company * Off the Shelf Festival, a festival of writing and r ...
" components and an in-house brand removes the need to pay licensing fees to a third-party for a proprietary large format. Although the term is synonymous with exhibitor-specific brands, some PLFs are franchised.
Dolby Dolby Laboratories, Inc. (often shortened to Dolby Labs and known simply as Dolby) is an American company specializing in audio noise reduction, audio encoding/compression, spatial audio, and HDR imaging. Dolby licenses its technologies to ...
franchises
Dolby Cinema Dolby Cinema is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision and Dolby Atmos, as well as other signature entrance and intrinsic design features. The technology competes with IMA ...
, which is based on technologies such as Atmos and
Dolby Vision Dolby Vision is a set of technologies developed by Dolby Laboratories for high dynamic range (HDR) video. It covers content creation, distribution, and playback. It includes dynamic metadata that are used to adjust and optimize each frame of the ...
.


Programming

Movie theaters may be classified by the type of movies they show or when in a film's release process they are shown: * ''First-run theater'': A theater that runs primarily mainstream film fare from the major film companies and distributors, during the initial new release period of each film. * ''Second-run'' or ''discount theater'': A theater that runs films that have already shown in the first-run theaters and presented at a lower ticket price. (These are sometimes known as
dollar theaters Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. Originally, they would receiv ...
or "cheap seats".) This form of cinema is diminishing in viability owing to the increasingly shortened intervals before the films' home video release, called the "video window". * '' Repertoire/repertory theater'' or ''arthouse'': A theater that presents more alternative and art films as well as second-run and classic films (often known as an "independent cinema" in the UK). * An '' adult movie theater'' or ''sex theater'' specializes in showing
pornographic movies Pornographic films (pornos), erotic films, sex films, and 18+ films are films that present sexually explicit subject matter in order to arouse and satisfy the viewer. Pornographic films present sexual fantasies and usually include erotical ...
. Such movies are rarely shown in other theaters. See also Golden Age of Porn. Since the widespread availability of pornographic films for home viewing on VHS in the 1980s and 1990s, the DVD in the 1990s, and the Blu-ray disc in the 2000s, there are far fewer adult movie theaters. *
IMAX IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters known for having very large screens with a tall aspect ratio (approximately either 1.43:1 or 1.90:1) and steep stadium seating. Graeme F ...
theaters can show conventional movies, but the major benefits of the IMAX system are only available when showing movies filmed using it. While a few mainstream feature films have been produced in IMAX, IMAX movies are often documentaries featuring natural scenery, and may be limited to the 45-minute length of a single reel of IMAX film.


Presentation

Usually in the 2010s, an admission is for one feature film. Sometimes two feature films are sold as one admission (
double feature The double feature is a motion picture industry phenomenon in which theatres would exhibit two films for the price of one, supplanting an earlier format in which one feature film and various short subject reels would be shown. Opera use Opera ho ...
), with a break in between. Separate admission for a
short subject A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
is rare; it is either an extra before a feature film or part of a series of short films sold as one admission (this mainly occurs at film festivals). (See also
anthology film An anthology film (also known as an omnibus film, package film, or portmanteau film) is a single film consisting of several shorter films, each complete in itself and distinguished from the other, though frequently tied together by a single theme ...
.) In the early decades of "talkie" films, many movie theaters presented a number of shorter items in addition to the feature film. This might include a newsreel, live-action comedy short films, documentary short films, musical short films, or cartoon shorts (many classic cartoons series such as the ''
Looney Tunes ''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
'' and ''
Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
'' shorts were created for this purpose). Examples of this kind of programming are available on certain DVD releases of two of the most famous films starring Errol Flynn as a special feature arrangement designed to recreate that kind of filmgoing experience while the PBS series, ''
Matinee at the Bijou ''Matinee at the Bijou'' is a television series that premiered nationally on Public Broadcasting Service, PBS in 1980. It recreated the American moviegoing experiences of the 1930s and '40s, with trailers, a cartoon, one or more selected short s ...
'', presented the equivalent content. Some theaters ran on ''continuous showings'', where the same items would repeat throughout the day, with patrons arriving and departing at any time rather than having distinct entrance and exit cycles. Newsreels gradually became obsolete by the 1960s with the rise of television news, and most material now shown prior to a feature film is of a commercial or promotional nature (which usually include "
trailers Trailer may refer to: a Transportation * Trailer (vehicle), an unpowered vehicle pulled by a powered vehicle ** Bicycle trailer, a wheeled frame for hitching to a bicycle to tow cargo or passengers ** Full-trailer ** Semi-trailer **Horse trailer ...
", which are advertisements for films and commercials for other consumer products or services). A typical modern theater presents commercial advertising shorts, then movie trailers, and then the feature film. Advertised start times are usually for the entire program or session, not the feature itself; thus people who want to avoid commercials and trailers would opt to enter later. This is easiest and causes the least inconvenience when it is not crowded or one is not very choosy about where one wants to sit. If one has a ticket for a specific seat (see below) one is formally assured of that, but it is still inconvenient and disturbing to find and claim it during the commercials and trailers, unless it is near an aisle. Some movie theaters have some kind of break during the presentation, particularly for very long films. There may also be a break between the introductory material and the feature. Some countries such as the Netherlands have a tradition of incorporating an intermission in regular feature presentations, though many theaters have now abandoned that tradition, while in North America, this is very rare and usually limited to special circumstances involving extremely long movies. During the closing credits many people leave, but some stay until the end. Usually the lights are switched on after the credits, sometimes already during them. Some films show
mid-credits scenes A post-credits scene (commonly referred to as a stinger or credit cookie) or mid-credits scene is a short clip that appears after all or some of the closing credits have rolled and sometimes after a production logo of a film, TV series, or video ...
while the credits are rolling, which in comedy films are often bloopers and outtakes, or post-credits scenes, which typically set up the audience for a sequel. Until the multiplex era, prior to showtime, the screen in some theaters would be covered by a curtain, in the style of a theater for a play. The curtain would be drawn for the feature. It is common practice in Australia for the curtain to cover part of the screen during advertising and trailers, then be fully drawn to reveal the full width of the screen for the main feature. Some theaters, lacking a curtain, filled the screen with slides of some form of
abstract art Abstract art uses visual language of shape, form, color and line to create a composition which may exist with a degree of independence from visual references in the world. Western art had been, from the Renaissance up to the middle of the 19th ...
prior to the start of the movie. Currently, in multiplexes, theater chains often feature a continuous slideshow between showings featuring a loop of movie trivia, promotional material for the theater chains (such as encouraging patrons to purchase drinks, snacks and popcorn, gift vouchers and group rates, or other foyer retail offers), or advertising for local and national businesses. Advertisements for Fandango and other convenient methods of purchasing tickets is often shown. Also prior to showing the film, reminders, in varying forms would be shown concerning theater etiquette (no smoking, no talking, no littering, removing crying babies, etc.) and in recent years, added reminders to silence mobile phones as well as warning concerning movie piracy with camcorders (" camming"). Some well-equipped theaters have "interlock" projectors which allow two or more projectors and sound units to be run in unison by connecting them electronically or mechanically. This set up can be used to project two prints in sync (for dual-projector 3-D) or to "interlock" one or more sound tracks to a single film. Sound interlocks were used for stereophonic sound systems before the advent of magnetic film prints. Fantasound (developed by RCA in 1940 for Disney's Fantasia) was an early interlock system. Likewise, early stereophonic films such as '' This Is Cinerama'' and '' House of Wax'' utilized a separate, magnetic oxide-coated film to reproduce up to six or more tracks of stereophonic sound. Datasat Digital Entertainment, purchaser of DTS's cinema division in May 2008, uses a time code printed on and read off of the film to synchronize with a CD-ROM in the sound track, allowing multi-channel soundtracks or foreign language tracks. This is not considered a projector interlock, however. This practice is most common with blockbuster movies.
Muvico Theaters Muvico Theaters was a movie theater chain headquartered in Fort Lauderdale, Florida.Regal Entertainment Group,
Pacific Theatres Pacific Theatres was an American chain of movie theaters in the Los Angeles metropolitan area of California. Pacific Theatres was owned by The Decurion Corporation which also owned and operated ArcLight Cinemas. In 2008, it sold its store loca ...
and AMC Theatres are some theaters that interlock films.


Live broadcasting to movie theaters

Sometimes movie theaters provide digital projection of a live broadcast of an opera, concert, or other performance or event. For example, there are regular live broadcasts to movie theaters of Metropolitan Opera performances, with additionally limited repeat showings. Admission prices are often more than twice the regular movie theater admission prices.


Pricing and admission

In order to obtain admission to a movie theater, the prospective theater-goer must usually purchase a ticket from the box office, which may be for an arbitrary seat ("open" or "free" seating, first-come, first-served) or for a specific one (allocated seating). As of 2015, some theaters sell tickets online or at automated kiosks in the theater lobby. Movie theaters in North America generally have open seating. Cinemas in Europe can have free seating or numbered seating. Some theaters in Mexico offer numbered seating, in particular, Cinepolis VIP. In the case of numbered seating systems the attendee can often pick seats from a video screen. Sometimes the attendee cannot see the screen and has to make a choice based on a verbal description of the still available seats. In the case of free seats, already seated customers may be asked by staff to move one or more places for the benefit of an arriving couple or group wanting to sit together. For 2013, the average price for a movie ticket in the United States was $8.13. The price of a ticket may be discounted during off-peak times e.g. for matinees, and higher at busy times, typically evenings and weekends. In Australia, Canada and New Zealand, when this practice is used, it is traditional to offer the lower prices for Tuesday for all showings, one of the slowest days of the week in the movie theater business, which has led to the nickname "cheap Tuesday". Sometimes tickets are cheaper on Monday, or on Sunday morning. Almost all movie theaters employ economic price discrimination: tickets for youth, students, and seniors are typically cheaper. Large theater chains, such as AMC Theatres, also own smaller theaters that show "second runs" of popular films, at reduced ticket prices. Movie theaters in India and other developing countries employ price discrimination in seating arrangement: seats closer to the screen cost less, while the ones farthest from the screen cost more. Movie theatres in India are also practicing safety guidelines and precautions after 2020. In the United States, many movie theater chains sell discounted passes, which can be exchanged for tickets to regular showings. These passes are traditionally sold in bulk to institutional customers and also to the general public at Bulktix.com. Some passes provide substantial discounts from the price of regular admission, especially if they carry restrictions. Common restrictions include a waiting period after a movie's release before the pass can be exchanged for a ticket or specific theaters where a pass is ineligible for admission. Some movie theaters and chains sell monthly passes for unlimited entrance to regular showings. Cinemas in Thailand have a restriction of one viewing per movie. The increasing number of 3D movies, for which an additional fee is required, somewhat undermines the concept of unlimited entrance to regular showings, in particular if no 2D version is screened, except in the cases where 3D is included. Some adult theaters sell a day pass, either as standard ticket, or as an option that costs a little more than a single admission. Also for some film festivals, a pass is sold for unlimited entrance.
Discount theater Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. Originally, they would recei ...
s show films at a greatly discounted rate, however, the films shown are generally films that have already run for many weeks at regular theaters and thus are no longer a major draw, or films which flopped at the box office and thus have already been removed from showings at major theaters in order to free up screens for films that are a better box office draw.


Luxury screens

Some cinemas in city centers offer luxury seating with services like complimentary refills of soft drinks and popcorn, a bar serving beer, wine and liquor, reclining leather seats and service bells. Cinemas must have a liquor license to serve alcohol. The
Vue Cinema Vue International (, like "view"), is a multinational cinema holding company based in London, England. It operates in the United Kingdom and Ireland as Vue, with international operations in Denmark and Germany (as CinemaxX); Italy (as The Space ...
and CGV Cinema chain is a good example of a large-scale offering of such a service, called "Gold Class" and similarly, ODEON, Britain's largest cinema chain, and
21 Cineplex {{Infobox company , name = PT Nusantara Sejahtera Raya , trade_name = 21 Cineplex , former_name = PT Subentra Nusantara (1988–1998) , logo = Studio 21,JPG 2014-01-07 15-43.jpg , logo_caption = , logo_alt = , type = , industry = Movie ...
, Indonesia's largest cinema chain, have gallery areas in some of their bigger cinemas where there is a separate foyer area with a bar and unlimited snacks.


Age restrictions

Admission to a movie may also be restricted by a motion picture rating system, typically due to depictions of sex, nudity or graphic violence. According to such systems, children or teenagers below a certain age may be forbidden access to theaters showing certain movies, or only admitted when accompanied by a parent or other adult. In some jurisdictions, a rating may legally impose these age restrictions on movie theaters. Where movie theaters do not have this legal obligation, they may enforce restrictions on their own. Accordingly, a movie theater may either not be allowed to program an unrated film, or voluntarily refrain from that.


Revenue

Movie studio A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...
s/
film distributor A film distributor is responsible for the Film promotion, marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film. The distributo ...
s in the US traditionally drive hard bargains entitling them to as much as 100% of the gross ticket revenue during the first weeks (and then the balance changes in 10% increments in favor of exhibitors at intervals that vary from film to film). Film exhibition has seen a rise in its development with video consolidation as well as DVD sales, which over the past two decades is the biggest earner in revenue. According to The Contemporary Hollywood Film Industry, Philip Drake states that box office takings currently account for less than a quarter of total revenues and have become increasingly "front loaded", earning the majority of receipts in the opening two weeks of exhibition, meaning that films need to make an almost instant impact in order to avoid being dropped from screens by exhibitors. Essentially, if the film does not succeed in the first few weeks of its inception, it will most likely fail in its attempt to gain a sustainable amount of revenue and thus being taken out from movie theaters. Furthermore, higher-budget films on the "opening weekend", or the three days, Friday to Sunday, can signify how much revenue it will bring in, not only to America, but as well as overseas. It may also determine the price in distribution windows through home video and television. In Canada, the total operating revenue in the movie theater industry was $1.7 billion in 2012, an 8.4% increase from 2010. This increase was mainly the result of growth in box office and concession revenue. Combined, these accounted for 91.9% of total industry operating revenue. In the US, the "...number of tickets sold fell nearly 11% between 2004 and 2013, according to the report, while box office revenue increased 17%" due to increased ticket prices.


New forms of competition

One reason for the decline in ticket sales in the 2000s is that "home-entertainment options reimproving all the time— whether streamed movies and television, video games, or mobile apps—and studios releasing fewer movies", which means that "people are less likely to head to their local multiplex". This decline is not something that is recent. It has been observed since the 1950s when television became widespread among working-class homes. As the years went on, home media became more popular, and the decline continued. This decline continues until this day. A Pew Media survey from 2006 found that the relationship between movies watched at home versus at the movie theater was in a five to one ratio and 75% of respondents said their preferred way of watching a movie was at home, versus 21% who said they preferred to go to a theater. In 2014, it was reported that the practice of releasing a film in theaters and via on-demand streaming on the same day (for selected films) and the rise in popularity of the Netflix streaming service has led to concerns in the movie theater industry. Another source of competition is television, which has "...stolen a lot of cinema's best tricks – like good production values and top tier actors – and brought them into people's living rooms". Since the 2010s, one of the increasing sources of competition for movie theaters is the increasing ownership by people of
home theater Home cinema, also called home theaters or theater rooms, are home entertainment audio-visual systems that seek to reproduce a movie theater experience and mood using consumer electronics-grade video and home audio, audio equipment that is set ...
systems which can display high-resolution Blu-ray disks of movies on large, widescreen flat-screen TVs, with
5.1 surround sound 5.1 surround sound ("five-point one") is the common name for surround sound audio systems. 5.1 is the most commonly used layout in home theatres. It uses five full bandwidth channels and one low-frequency effects channel (the "point one"). Dolb ...
and a powerful subwoofer for low-pitched sounds.


Ticket price uniformity

The relatively strong uniformity of movie ticket prices, particularly in the U.S., is a common economics puzzle, because conventional supply and demand theory would suggest higher prices for more popular and more expensive movies, and lower prices for an unpopular "bomb" or for a documentary with less audience appeal. Unlike seemingly similar forms of entertainment such as rock concerts, in which a popular performer's tickets cost much more than an unpopular performer's tickets, the demand for movies is very difficult to predict ahead of time. Indeed, some films with major stars, such as '' Gigli'' (which starred the then-
supercouple A supercouple or super couple (also known as a power couple) is a popular and/or wealthy pairing that intrigues and fascinates the public in an intense or obsessive fashion. The term originated in the United States, and it was coined in the earl ...
of Ben Affleck and
Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...
), have turned out to be box-office bombs, while low-budget films with unknown actors have become smash hits (e.g., '' The Blair Witch Project''). The demand for films is usually determined from ticket sale statistics after the movie is already out. Uniform pricing is therefore a strategy to cope with unpredictable demand. Historical and cultural factors are sometimes also cited.


Ticket check

In some movie theater complexes, the theaters are arranged such that tickets are checked at the entrance into the entire plaza, rather than before each theater. At a theater with a sold-out show there is often an additional ticket check, to make sure that everybody with a ticket for that show can find a seat. The lobby may be before or after the ticket check.


Controversies

* Advertising: Some moviegoers complain about commercial advertising shorts played before films, arguing that their absence used to be one of the main advantages of going to a movie theater. Other critics such as
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
have expressed concerns that these advertisements, plus an excessive number of movie trailers, could lead to pressure to restrict the preferred length of the feature films themselves to facilitate playing schedules. So far, the theater companies have typically been highly resistant to these complaints, citing the need for the supplementary income. Some chains like Famous Players and AMC Theatres have compromised with the commercials restricted to being shown before the scheduled start time for the trailers and the feature film. Individual theaters within a chain also sometimes adopt this policy. * Loudness: Another major recent concern is that the dramatic improvements in stereo sound systems and in subwoofer systems have led to cinemas playing the soundtracks of films at unacceptably high volume levels. Usually, the trailers are presented at a very high sound level, presumably to overcome the sounds of a busy crowd. The sound is not adjusted downward for a sparsely occupied theater. Volume is normally adjusted based on the projectionist's judgment of a high or low attendance. The film is usually shown at a lower volume level than the trailers. In response to audience complaints, a manager at a Cinemark theater in California explained that the studios set trailer sound levels, not the theater. * Copyright piracy: In recent years, cinemas have started to show warnings before the movie starts against using cameras and camcorders during the movie ( camming). Some patrons record the movie in order to sell "bootleg" copies on the black market. These warnings threaten customers with being removed from the cinema and arrested by the police. This example was shown at cinemas in the United Kingdom:
You are not permitted to use any camera or recording equipment in this cinema. This will be treated as an attempt to breach copyright. Any person doing so can be ejected and such articles may be confiscated by the police. We ask the audience to be vigilant against any such activity and report any matters arousing suspicion to cinema staff. Thank you.
Some theaters (including those with IMAX stadiums) have detectors at the doors to pick up recording smugglers. At particularly anticipated showings, theaters may employ
night vision Night vision is the ability to see in low-light conditions, either naturally with scotopic vision or through a night-vision device. Night vision requires both sufficient spectral range and sufficient intensity range. Humans have poor night vi ...
equipment to detect a working camera during a screening. In some jurisdictions this is illegal unless the practice has been announced to the public in advance. * Crowd control: As movie theaters have grown into multiplexes and megaplexes, crowd control has become a major concern. An overcrowded megaplex can be rather unpleasant, and in an emergency can be extremely dangerous (indeed, " shouting fire in a crowded theater" is the standard example of the limits to free speech, because it could cause a deadly panic). Therefore, all major theater chains have implemented crowd control measures. The most well-known measure is the ubiquitous holdout line, which prevents ticket holders for the next showing of that weekend's most popular movie from entering the building until their particular auditorium has been cleared out and cleaned. Since the 1980s, some theater chains (especially AMC Theatres) have developed a policy of co-locating their theaters in shopping centers (as opposed to the old practice of building stand-alone theaters). In some cases, lobbies and corridors cannot hold as many people as the auditoriums, thus making holdout lines necessary. In turn, ticket holders may be enticed to shop or eat while stuck outside in the holdout line. However, given the fact that rent is based on floor area, the practice of having a smaller lobby is somewhat understandable. * Refunds: Most cinema companies issue refunds if there is a technical fault such as a power outage that stops people from seeing a movie. Refunds may be offered during the initial 30 minutes of the screening. The ''New York Times'' reported that some audience members walked out of Terrence Malick's film '' Tree of Life'' and asked for refunds. At AMC theaters, "...patrons who sat through the entire film and then decided they wanted their money back were out of luck, as AMC's policy is to only offer refunds 30 minutes into a screening. The same goes for Landmark, an independent movie chain... whose policy states, 'If a film is not what is expected… and the feature is viewed less than 30 minutes a refund can be processed for you at the box office.'" * Snack prices: The price of soft drinks and candy at theaters is typically significantly higher than the cost of those items at any other place. Popcorn prices can also be exorbitant. It has been "...estimated that movie theaters make an 85% profit at the concessions stand on overpriced soda, candy, nachos, hot dogs and, of course, popcorn. Movie-theater popcorn has been called one of America's biggest rip-offs, with a retail price of nine times what it costs to make."


Cinema and movie theater chains

In Africa, Ster-Kinekor has the largest market share in South Africa.
Nu Metro Cinemas Nu Metro Cinemas is a South African cinema company. Its head office is in Dunkeld West, Gauteng. Nu Metro's history dates to when the first Metro Theatre opened in Johannesburg in 1932. The oldest still-operating Nu Metro cineplex is Bedford, w ...
is another cinema chain in South Africa. In North America, the National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world. According to their figures, the top four chains represent almost half of the theater screens in North America. In Canada,
Cineplex Entertainment Cineplex Inc. (formerly Cineplex Galaxy) is a Canadian movie theatre and family entertainment centre chain headquartered in Toronto. The company was formed in 2003 via the acquisition of Loews Cineplex's Canadian operations (which included ...
is by far the largest player with 161 locations and 1,635 screens. In the United States, the studios once controlled many theaters, but after the appearance of ''
Mr. Smith Goes to Washington ''Mr. Smith Goes to Washington'' is a 1939 American Political drama, political Comedy drama, comedy-drama film directed by Frank Capra, starring Jean Arthur and James Stewart, and featuring Claude Rains and Edward Arnold (actor), Edward Arnold. ...
'', Congress passed the
Neely Neely is both a surname and a given name. Notable people with the name include: Surname * Adam Neely (born 1988), American bass player and YouTuber * Anne Neely (born 1946), American painter * Bill Neely (born 1959), British television journalis ...
Anti-Block Booking Act, which eventually broke the link between the studios and the theaters. Now, the top three chains in the U.S. are Regal Entertainment Group, AMC Entertainment Inc and
Cinemark Theatres Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
. In 1995, Carmike was the largest chain in the United States- now, the major chains include AMC Entertainment Inc – 5,206 screens in 346 theaters,
Cinemark Theatres Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
– 4,457 screens in 334 theaters, Landmark Theatres – 220 screens in 54 theaters, Marcus Theatres – 681 screens in 53 theaters.
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. It is the controlling shareholder of Paramount Global. History The ...
– 409 screens in 32 theaters and Regal Entertainment Group – 7,334 screens in 588 cinemas. In 2015 the United States had a total of 40,547 screens. In Mexico, the major chains are Cinepolis and Cinemex. In South America, Argentine chains include Hoyts, Village Cinemas,
Cinemark Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
and Showcase Cinemas. Brazilian chains include
Cinemark Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
and Moviecom. Chilean chains include Hoyts and
Cinemark Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
. Colombian, Costa Rican, Panamanian and Peruvian chains include
Cinemark Cinemark Holdings, Inc. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the America ...
and Cinépolis. In Asia, Wanda Cinemas is the largest exhibitor in China, with 2,700 screens in 311 theaters and with 18% of the screens in the country; another major Chinese chain is
UA Cinemas Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain headquartered in Knoxville, Tennessee. A division of Cineworld, Regal operates the second-largest theater circuit in the United States, with over 7,200 screens ...
. China had a total of 31,627 screens in 2015 and is expected to have almost 40,000 in 2016. Hong Kong has AMC Theatres. South Korea's CJ CGV also has branches in
China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
, Indonesia,
Myanmar Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John C. Wells, Joh ...
, Turkey, Vietnam, and the United States. In India,
PVR Cinemas PVR Ltd (formerly Priya Village Roadshow Ltd), doing business as PVR Cinemas, is an Indian multiplex chain based in Gurgaon. PVR pioneered the multiplex revolution in India by establishing the first multiplex cinema in 1997 at Saket, New Delh ...
is a leading cinema operating a chain of 500 screens and CineMAX and INOX are both multiplex chains. These theatres practice safety guidelines in each cinema halls. Indonesia has the
21 Cineplex {{Infobox company , name = PT Nusantara Sejahtera Raya , trade_name = 21 Cineplex , former_name = PT Subentra Nusantara (1988–1998) , logo = Studio 21,JPG 2014-01-07 15-43.jpg , logo_caption = , logo_alt = , type = , industry = Movie ...
and
Cinemaxx Vue International (, like "view"), is a multinational cinema holding company based in London, England. It operates in the United Kingdom and Ireland as Vue, with international operations in Denmark and Germany (as CinemaxX); Italy (as The Space ...
(as of 2019, renamed as Cinépolis) chain. A major Israel theater is Cinema City International. Japanese chains include Toho and Shochiku. Europe is served by AMC, Cineworld,
Vue Cinema Vue International (, like "view"), is a multinational cinema holding company based in London, England. It operates in the United Kingdom and Ireland as Vue, with international operations in Denmark and Germany (as CinemaxX); Italy (as The Space ...
and
Odeon Odeon may refer to: Ancient Greek and Roman buildings * Odeon (building), ancient Greek and Roman buildings built for singing exercises, musical shows and poetry competitions * Odeon of Agrippa, Athens * Odeon of Athens * Odeon of Domitian, Rome ...
. In Oceania (particularly Australia), large chains include Event Cinemas, Village Cinemas,
Hoyts Cinemas The Hoyts Group of companies in Australia and New Zealand includes Hoyts Cinemas and Val Morgan. Hoyts operates more than 450 cinema screens and 55,000 seats, making it Australia's second largest movie exhibitor after Event Hospita ...
and Palace Cinemas.


See also

* Cinema etiquette * Film poster *
Film screening A film screening is the displaying of a motion picture or film, generally referring to a special showing as part of a film's production and release cycle. To show the film to best advantage, special screenings may take place in plush, low seat-cou ...
* Home cinema *
Inflatable movie screen An inflatable movie screen is an inflatable framework with an attached projection screen. Inflatable screens are used for outdoor movies, film festivals, drive-in theaters, sports, social, fundraising and other events requiring outdoor projectio ...
* List of drive-in theaters *
List of movie theaters This is a list of movie theaters notable enough for Wikipedia articles. See also the list of movie theatre ''chains'' from across the world. Bangladesh Canada Finland France Germany Italy Netherlands Poland Swede ...
*
Mini theater A or mini cineplex ( bn, মিনি সিনেপ্লেক্স) is a type of independent movie theater in Japan and Bangladesh that is not under the direct influence of any major film companies. Mini theaters are characterized by t ...
*
Movie palace A movie palace (or picture palace in the United Kingdom) is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 192 ...
* Multiplex (movie theater) * Nickelodeon (movie theater) * Saturday morning pictures


References


External links

*
Movie theaters early users of air conditioning – Pantagraph
(Bloomington, Illinois newspaper) {{DEFAULTSORT:Movie theater Audiovisual introductions in 1895 Audiovisual introductions in 1896 Auditoriums Promotion and marketing communications Theatres