Cilvia Demo
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''Cilvia Demo'' (also referred to as ''Cilvia'') is the debut
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
by American rapper
Isaiah Rashad Isaiah Rashad Joel McClain (born May 16, 1991), is an American rapper. His first big break was performing on the 2012 Smoker's Club Tour with rappers Juicy J, Joey Badass and Smoke DZA among others. He is a founding member of the Chattanooga hip ...
. It was released on January 28, 2014, by
Top Dawg Entertainment Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by CEO Anthony "Top Dawg" Tiffith. Terrence "Punch" Henderson is president of the label. There are currently eleven artists signed to the label: the label's f ...
. The album features
guest appearance In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other p ...
s from
Jean Deaux Zoi Harris (born May 4, 1995), better known by her stage name Jean Deaux is an American artist, musician and filmmaker. She is known for her mastery of multiple genres and creative mediums. Her debut EP ''Krash'' was released in October 19, 2018. ...
and Michael Da Vinci, as well as his Top Dawg label-mates SZA,
Schoolboy Q Quincy Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (stylized as ScHoolboy Q), is an American rapper. In 2009, Hanley signed to Carson-based independent record label Top Dawg Entertainment (TDE) and in late ...
and
Jay Rock Johnny Reed McKinzie Jr. (born March 31, 1983), better known by his stage name Jay Rock, is an American rapper, singer and songwriter from Los Angeles. He signed to indie label Top Dawg Entertainment (TDE), in 2005. Under TDE, Rock secured a rec ...
. The albums
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stati ...
was handled by several
record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure.Virgil Moorefield"Introduction" ''The Producer as ...
s, namely Ross Vega, Mr. Carmack, Joseph L'Étranger, Black Metaphor, The Antydote, Farhot, Chris Calor, D. Sanders and a member of the
Digi+Phonics Digi may refer to: * Short for "digital" as in digicam, digiscale, digiscrap, digibee *Digi Communications, a Romanian telecommunications company in Romania, Hungary, Spain and Italy *Digi International, an American electronics manufacturer *Digi-K ...
Sounwave Mark Anthony Spears, known professionally as Sounwave, is an American hip-hop producer and songwriter from Compton, California, and an original member of the Californian hip-hop label Top Dawg Entertainment. Sounwave has worked on every Kendrick ...
. ''Cilvia Demo'' received universal acclaim from music critics. The album also developed a
cult following A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...
. It was included in several year-end top album lists by critics and publications. The album debuted at number 40 on the US ''Billboard'' 200, selling 8,500 copies its first week.


Music

''Cilvia Demo'' is a loose
concept album A concept album is an album whose tracks hold a larger purpose or meaning collectively than they do individually. This is typically achieved through a single central narrative or theme, which can be instrumental, compositional, or lyrical. Som ...
that, according to
Rashad Rashad is a given name which may refer to: Surname: *Ahmad Rashad (born 1949), American football player and sportcaster *Ali Akbar Rashad (born 1955), Iranian philosopher and Islamic scholar *Isaiah Rashad (born 1991), American rapper *Phylicia Ras ...
, sums up his emotional struggle, from his teenage to adolescent years. The project is characterized by its personal themes, such as
substance abuse Substance abuse, also known as drug abuse, is the use of a drug in amounts or by methods which are harmful to the individual or others. It is a form of substance-related disorder. Differing definitions of drug abuse are used in public health, ...
,
father A father is the male parent of a child. Besides the paternal bonds of a father to his children, the father may have a parental, legal, and social relationship with the child that carries with it certain rights and obligations. An adoptive fathe ...
hood,
coming of age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can b ...
, and
police brutality Police brutality is the excessive and unwarranted use of force by law enforcement against an individual or a group. It is an extreme form of police misconduct and is a civil rights violation. Police brutality includes, but is not limited to, ...
. Its music incorporates stylistic and production elements of
southern Southern may refer to: Businesses * China Southern Airlines, airline based in Guangzhou, China * Southern Airways, defunct US airline * Southern Air, air cargo transportation company based in Norwalk, Connecticut, US * Southern Airways Express, M ...
,
experimental An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when ...
, and progressive hip hop. The
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stati ...
consists of smooth, old school influenced, downbeat
southern hip hop Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memph ...
, with elements of experimental soul and
trip hop Trip hop (sometimes used synonymously with "downtempo") is a musical genre that originated in the early 1990s in the United Kingdom, especially Bristol. It has been described as a psychedelic music, psychedelic fusion of hip hop music, hip hop ...
. The project features hazy and atmospheric soundscapes of low, mid, to high-tempo beats with chopped and screwed background vocals; its abrasive main vocal set against smooth, slow burning southern-styled production.


Critical reception

''Cilvia Demo'' was met with universal acclaim from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
upon its release. Praise was directed at the album's unconventional and experimental production, cohesiveness, and Rashad's unique style and thoughtful lyrics. At
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, which assigns a normalized rating out of 100 to reviews from critics, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...
score of 82, which indicates "universal acclaim", based on 13 reviews. Rob Markman of
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
gave the project a positive review saying, "By the time the 14-track project winds down, Isaiah Rashad slowly doles out his own coming-of-age story using introspective raps, melodies and, at times, good old southern bounce." Marcus Dowling of ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' said, "Every story and hook on Isaiah Rashad's ''Cilvia Demo'' connects on a human level. What it lacks in depth is covered by excellent production and raw talent." Michael Madden of ''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outlook ...
'' gave the project a positive review saying, "At any rate, Rashad sounds like he belongs. He’s touched down on his own terms, and he’ll be sticking around for a while." Sheldon Pearce of '' XXL'' gave the project an overwhelmingly positive review, directing praise at the album's production, lyrical content, and replay value.


Accolades

''Cilvia Demo'' appeared on multiple year end lists of the best hip-hop albums of that year.
Genius Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for future works, establishes better methods of operation, or remains outside the capabiliti ...
hailed it as the seventh best hip hop release that year, while ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' placed it at number twenty-one on it year-end hip hop albums list.
SPIN Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
included the album on its list of the 40 best hip hop releases of 2014. Based on the buzz generated by Rashad's signing in 2013 and the EP, '' XXL'' revealed Rashad was included in their 2014 annual freshman class. On June 29, 2016,
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
published a list of "The 50 Best Rap Mixtapes of the Millennium". ''Cilvia Demo'' was included on the list, placed at the 35th position, despite officially being billed as an EP.


Commercial performance

The EP debuted at number 40 on the US ''Billboard'' 200, selling 8,500 copies its first week.


Track listing

* All tracks written by Isaiah McClain, unless otherwise denoted.


Charts


References

{{Authority control 2014 debut EPs Isaiah Rashad albums Top Dawg Entertainment albums Albums produced by Sounwave