Chuck Brymer
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Charles E. "Chuck" Brymer (born July 30, 1959) is an American businessman, marketing strategist, author, and former President and CEO of
DDB Worldwide DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...
, an advertising agency.


Early years

Chuck Brymer was born in
Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...
the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson. He graduated from the
University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a Public University, public Land-grant University, land-grant research university in Lexington, Kentucky. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical College of Kentu ...
's College of Communications & Information with a
Bachelor of Arts Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
in communications in 1981.


Career

Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran
BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...
's
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
office at age 24. During his tenure at
BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...
, Brymer worked on the company's
Chrysler Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...
account. He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of
Fortune Magazine ''Fortune'' is an American multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The ...
's People to Watch at age 27. At Interbrand, Brymer served as founding president of the British company's U.S. Division. He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by
Omnicom Group Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...
in 1993. In 1994, Omnicom appointed Brymer president and CEO of Interbrand. During Brymer's tenure as CEO, Interbrand added multiple international offices. In 2006, at age 46, Brymer became president and CEO of
Omnicom Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...
-owned
DDB Worldwide DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...
, overseeing the company's 200 offices worldwide. He was replaced by Wendy Clark in 2018. Brymer also helped create
Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
's "World's Most Valuable Brands" feature. He has advised the
U.S. State Department The United States Department of State (DOS), or State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs of other nati ...
on the United States' international image. Brymer is active in corporate governance. He was appointed to the boards of
Regal Entertainment Group Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain headquartered in Knoxville, Tennessee. A division of Cineworld, Regal operates the second-largest theater circuit in the United States, with over 7,200 screens i ...
and the
Ad Council The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governme ...
in 2007. Brymer also serves on the board of
Chamber of Commerce of the United States The United States Chamber of Commerce (USCC) is the largest lobbying group in the United States, representing over three million businesses and organizations. The group was founded in April 1912 out of local chambers of commerce at the urging ...
.


Author

Brymer is the author of ''The Nature of Marketing: Marketing to the Swarm as Well as the Herd'' (). He is also a co-author of
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...
's ''Brands and Branding'' ().


Personal life

He is married to Tracy Brymer. He has four children.


References


External links


DDB

Interbrand

Brand Channel
{{DEFAULTSORT:Brymer, Chuck American chief executives American advertising executives Businesspeople from Louisville, Kentucky 1959 births Living people