Chris Woerts (born 2 January 1959, Maassluis

is a Dutch business man and currently director of CWO Consultancy & Marketing. Woerts started his career as a journalist of the newspaper Rotterdams Nieuwsblad. After his spell as a journalist he became International Sponsorship Manager at

Heineken International Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...

in 1988. Here he brought

Amstel The Amstel () is a river in the province of North Holland in the Netherlands. It flows from the Aarkanaal and Drecht in Nieuwveen northwards, passing Uithoorn, Amstelveen, and Ouderkerk aan de Amstel, to the IJ in Amsterdam. Annually, the r ...

together with the

UEFA Champions League The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competi ...

. He also introduced the Heineken inflatable cups. Other main sponsor activities he was involved in were the sponsor activities around the

Amstel Gold Race The Amstel Gold Race is an annual one-day classic road cycling race held in the province of Limburg, Netherlands. It traditionally marks the turning point of the spring classics, with the climbers and stage racers replacing the cobbled classic ...

, the Heineken Dutch Open Golf, the

Night of the proms Night of the Proms is a series of concerts held annually in Belgium (since 1985), the Netherlands, Germany and Luxembourg. Regularly there are also shows in France, Spain, Austria, Switzerland, Poland, Denmark, the United States and Sweden. The co ...

, the Buckler Cycling Team and the Holland Heineken House, where Dutch sports fans can celebrate medals during the Olympics. In 1996, he became the Director of Football for

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

where he was responsible for their sponsorship strategy during

UEFA Euro 1996 The 1996 UEFA European Football Championship, commonly referred to as Euro 96, was the 10th UEFA European Championship, a quadrennial football tournament contested by European nations and organised by UEFA. It took place in England from 8 to 30 ...

as well as the 1998 FIFA World Cup. He also was responsible for the contract negotiations of the 2002 and

2006 FIFA World Cup The 2006 FIFA World Cup, also branded as Germany 2006, was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which had won the right to host th ...

UEFA Euro 2000 The 2000 UEFA European Football Championship, also known as Euro 2000, was the 11th UEFA European Championship, a football tournament held every four years and organised by UEFA, the sport's governing body in Europe. The finals tournament wa ...

and also with the

CONCACAF The Confederation of North, Central America and Caribbean Association Football,, ; french: Confédération de football d'Amérique du Nord, d'Amérique centrale et des Caraïbes, . Dutch language, Dutch uses the English name. abbreviated as CON ...

, CONMEBOL and the

Asian Football Confederation The Asian Football Confederation is the governing body of association football, beach soccer, and futsal in some countries/territories in Asia and Oceania. It has 47 member countries most of which are located in Asia. Australia, formerly i ...

. He was also involved in the implementation for all marketing activities which were organised in more than 200 countries worldwide. Woerts joined Feyenoord Rotterdam as a marketing manager and was involved with several successful projects such as Feyenoord TV, the Feyenoord newspaper as well as the Children's club named Kameraadjes. He also set up several merchandising activities in foreign countries like the Ono Adventure in Japan and the Ghaly Adventure in

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Medit ...

. In 2002, he was named "Mega Marketeer of the year" by marketing institute NIMA. From 2004 to 2005 he was commercial director for the

Eredivisie The Eredivisie (; ''"Honour Division"'' or ''"Premier Division"'') is the highest level of professional football in the Netherlands. The league was founded in 1956, two years after the start of professional football in the Netherlands. It is c ...

. Here he was responsible for the successful TV Tender, and also for the appointment of six new commercial partners for the competition. Besides that he had a great influence on the current Eredivisie logo and the current tune by

DJ Tiësto A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile ...

. In 2005, he was named as the "Most successful person in the sponsor market". Since the summer of 2005 he is back at Feyenoord where he again became marketing manager and where he also is commercial director. In 2008, he left Feyenoord to become International Business Development Director and member of the Board at Sunderland AFC in England.

References

sportaccord.com

sportsspeakers.nl
1959 births Living people People from Maassluis Dutch businesspeople Feyenoord non-playing staff {{Netherlands-business-bio-stub