Chokito is a combination

chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...

brand, created and owned by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

. The original bar consists of an ingot-shaped caramel fudge center, with a coating of

milk chocolate Milk chocolate is a solid chocolate confectionery containing cocoa, sugar and milk. Chocolate was originally sold and consumed as a beverage in pre-Columbian times, and upon its introduction to Western Europe. Major milk chocolate producers incl ...

and

crisped rice Puffed rice and popped rice (or pop rice) are types of puffed grain made from rice commonly eaten in the traditional cuisines of Southeast Asia, East Asia, and South Asia. It has also been produced commercially in the West since 1904 and is popul ...

on the outside. It is manufactured by Nestlé in

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, and

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. The Chokito bar is originally made in Switzerland at the Nestlé-owned

Cailler Cailler is a Swiss chocolate brand and production factory based in Broc. It was founded in Vevey by François-Louis Cailler in 1819 and remained independent until the early 20th century, when it associated with other producers. Shortly before, ...

factory in

Broc Broc (; frp, Broc, locally ) is a municipality in the district of Gruyère in the canton of Fribourg in Switzerland. History Broc is first mentioned in 1115 as ''Broc'' and ''Broch''. The municipality was formerly known by its German name ' ...

since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands. Shortly after, in 1965, a modified version was launched in the United Kingdom. The bar became very popular on the Swiss market and soon faced competition from

Frey Freyr (Old Norse: 'Lord'), sometimes anglicized as Frey, is a widely attested god in Norse mythology, associated with kingship, fertility, peace, and weather. Freyr, sometimes referred to as Yngvi-Freyr, was especially associated with Sweden and ...

, who introduced the equivalent Risoletto in 1967. The chocolate bar was then launched in Brazil and Australia in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation. This included moving away from

compound chocolate Compound chocolate is a product made from a combination of cocoa, vegetable fat and sweeteners. It is used as a lower-cost alternative to true chocolate, as it uses less-expensive hard vegetable fats such as coconut oil or palm kernel oil in pl ...

that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

and Break.com. The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s. The current slogan for Chokito in Australia is "big feed, big taste", while in the 1970s the tag line was "Chokito gets you going".

References

External links

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Chokito review
on the Chocablog {{Nestlé Australian confectionery 2010 establishments in Australia Chocolate bars Nestlé brands Swiss confectionery

Advertising

See also

References

External links