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BBC Children's and Education is the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
division responsible for media content for children in the UK. Since the launch of specially dedicated television channels in 2002, the services have been marketed under two brands. CBBC (short for Children's BBC or initialed for Children's British Broadcasting Corporation) is aimed at children aged between 6 and 12, and CBeebies offers content for younger viewers. Unlike CBeebies, the CBBC brand pre-dates the launch of these channels and before 2002, CBBC was also the brand name used for all of the BBC's children's programmes.
CBBC
CBBC (initialised as Children's BBC and also known as the CBBC Channel) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the bran ...
broadcasts from 7:00am to 7:00pm (previously 7:00am to 9:00pm until 4 January 2022) and
CBeebies
CBeebies is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 years and under. Its sister channel CBBC is aimed at older childr ...
broadcasts from 6:00am to 7:00pm, respectively timesharing with
BBC Three
BBC Three is a British free-to-air public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes targeting 16 to 34-year-olds, covering all genres including animation, comedy, curre ...
for
CBBC
CBBC (initialised as Children's BBC and also known as the CBBC Channel) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the bran ...
and
BBC Four
BBC Four is a British free-to-air public broadcast television channel owned and operated by the BBC. It was launched on 2 March 2002 for
CBeebies
CBeebies is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 years and under. Its sister channel CBBC is aimed at older childr ...
. The brands also have dedicated websites, social media channels and
over-the-top media service
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...
s on
BBC iPlayer
BBC iPlayer (stylised as iPLAYER or BBC iPLAYER) is a video on demand service from the BBC. The service is available on a wide range of devices, including mobile phones and tablets, personal computers and smart televisions. iPlayer services del ...
.
History
1930–1952
The BBC has produced and broadcast television programmes for children since the 1930s. The first children-specific strand on BBC television was ''
For the Children
''For the Children'' is a British television programme targeted at children of school age. First broadcast on the BBC Television Service in 1937 at 3pm as the opening programme for afternoon viewing (as television would generally be broadcast ...
'', first broadcast on what was then the single 'BBC Television Service' on Saturday 24 April 1937; it was only ten minutes long. It lasted for two years before being taken off air when the service closed due to the Second World War in September 1939.
Following the war, ''For the Children'' recommenced on Sunday 7 July 1946, with a twenty-minute slot every Sunday afternoon and the addition of programmes for pre-school children under the banner ''For The Very Young'', and over the years they became an established feature of the early afternoons on the BBC's main channel BBC 1.
1952–1964
In 1952, the "For the Children" / "For the Very Young" branding was dropped; older children's programmes were introduced by regular continuity announcers whilst younger children's programming was broadcast under the ''
Watch with Mother
''Watch with Mother'' was a cycle of children's programmes created by Freda Lingstrom and Maria Bird. Broadcast by BBC Television from 1952 until 1975, it was the first BBC television series aimed specifically at pre-school children, a developme ...
'' banner.
Significant series for older children that began in the 1950s included
The Sooty Show
''The Sooty Show'' is a British children's television series, created by Harry Corbett, and produced for the BBC from 1955 to 1967, and then for ITV from 1968 until 1992. The show, part of the ''Sooty'' franchise, focuses on the mischievous adv ...
and
Blue Peter
''Blue Peter'' is a British children's television entertainment programme created by John Hunter Blair. It is the longest-running children's TV show in the world, having been broadcast since October 1958. It was broadcast primarily from BBC Tel ...
.
1964–1985
The 1964 launch of
BBC Two
BBC Two is a British free-to-air public broadcast television network owned and operated by the BBC. It covers a wide range of subject matter, with a remit "to broadcast programmes of depth and substance" in contrast to the more mainstream an ...
allowed additional room for young children's programming. On 21 April 1964, ''
Play School'' became its first official programme after a power outage meant the opening night launch programmes were never broadcast.
Away from the screen, in 1964 the Children's department was briefly amalgamated with Women's Programmes to form Family Programmes until it was reinstated in 1967. Around this time, the production offices moved to the newly developed
BBC Television Centre
Television Centre (TVC) is a building complex in White City, London, White City, West London, that was the headquarters of BBC Television between 1960 and 2013. After a refurbishment, the complex reopened in 2017 with three studios in use for ...
in White City with most offices being based in the East Tower where they remained until its closure in 2011.
Other significant series that began in the 1960s include ''
The Clangers'' and in 1966, the long running story telling format, ''
Jackanory''.
Significant series that began in the 1970s included the long-running children's news service, ''
Newsround
''Newsround'' (stylised as ''newsround'', and originally called ''John Craven's Newsround'' before his departure in 1989) is a BBC children's news programme, which has run continuously since 4 April 1972. It was one of the world's first televi ...
''. In 1976 Saturday Morning television began in earnest with the launch of ''
Multi-Coloured Swap Shop
''Multi-Coloured Swap Shop'', more commonly known simply as ''Swap Shop'', is a British children's television series that aired on BBC1 from 2 October 1976 to 27 March 1982. It was ground-breaking in many ways: by broadcasting on Saturday mornin ...
''. In 1978, ''
Grange Hill
''Grange Hill'' is a British Children's television series, children's television drama series, originally produced by the BBC and portraying life in a typical Comprehensive school (England and Wales), comprehensive school. The show began its ru ...
'', a contemporary drama series set in a comprehensive school began. In 1975, The ''
Watch with Mother
''Watch with Mother'' was a cycle of children's programmes created by Freda Lingstrom and Maria Bird. Broadcast by BBC Television from 1952 until 1975, it was the first BBC television series aimed specifically at pre-school children, a developme ...
'' branding was dropped.
Roger Gale, later an MP for the Conservative Party, was head of children's television from 1976 to 1979.
Significant series that began in the 1980s include ''
Postman Pat
''Postman Pat'' is a British stop-motion animated television series first produced by Woodland Animations. The series follows the adventures of Pat Clifton, a postman who works for Royal Mail postal service in the fictional village of Greendal ...
''. On 1 October 1980, ''
See-Saw
A seesaw (also known as a teeter-totter or teeterboard) is a long, narrow board supported by a single pivot point, most commonly located at the midpoint between both ends; as one end goes up, the other goes down. These are most commonly found a ...
'' was launched (''Watch with Mother'' branding having ended in 1975), which was moved to BBC2 in June 1987, before ending in 1990.
In 1983, a Diamond Jubilee Festival Exhibition commemorated the sixtieth anniversary of BBC Children's Programmes at the Langham Hotel in London. The exhibition then moved to the
Liverpool Garden Festival
The International Garden Festival was a garden festival recognised by the International Association of Horticultural producers (AIPH) and the Bureau International des Expositions (BIE), which was held in Liverpool, England from 2 May to 14 O ...
in 1984.
1985–2002
Until 1985, children's programmes on BBC1 were introduced by the usually off-screen continuity announcer, though often specially-designed menus and captions would be used. In September of that year the block rebranded as ''Children's BBC'', and for the first time had a dedicated
Children's BBC logo. It was described in a BBC press release as, "a new package of programmes specially gift-wrapped for children." Early graphics and idents were generated by a
BBC Micro
The British Broadcasting Corporation Microcomputer System, or BBC Micro, is a series of microcomputers and associated peripherals designed and built by Acorn Computers in the 1980s for the BBC Computer Literacy Project. Designed with an emphas ...
computer, with which the BBC had been increasingly been experimenting with and utilising in their children's programming
continuity for a year or so prior to the rebrand.
The most significant change was that the
continuity announcer
In broadcasting, continuity or presentation (or station break in the U.S. and Canada) is announcements, messages and graphics played by the broadcaster between specific programmes. It typically includes programme schedules, announcement of the ...
was seen on screen (in-vision). Rather than use the existing BBC One announcer, a new presenter was selected. The launch presenter was
Phillip Schofield
Phillip Bryan Schofield (born 1 April 1962) is an English television presenter who works for ITV. He is currently the co-presenter of ITV's '' This Morning'' (2002–present) and ''Dancing on Ice'' (2006–2014, 2018–present) alongside Holl ...
, presenting the slot for the first time at 15:55 BST on 9 September 1985. Remaining in the small continuity booth at
Television Centre, during the first few days of these broadcasts, Schofield began to refer to the space as "The Broom Cupboard", due to its very small size, and supposedly due to the BBC only sparing a small broom cupboard for him to host from. This quickly became an established name for the space, even appearing in billings as such. A
list of CBBC Presenters
This is a list of notable CBBC and CBeebies presenters from when in-vision presentation was launched in September 1985.
Presenters CBBC
* Phillip Schofield
* Andy Crane
* Gordon the Gopher
* Tracy Brabin
* Anthea Turner
* Siobhan Maher
* Col ...
shows that many more followed and this style of presentation continued and remains on
the CBBC Channel as of 2021.
During the 1990s, Children's BBC began to be referred to informally on-air as 'CBBC' (this occurred at around the same time that
ITV
ITV or iTV may refer to:
ITV
*Independent Television (ITV), a British television network, consisting of:
** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
's rival service
Children's ITV
CITV (short for Children's ITV, also known as the CITV Channel) is a British free-to-air children's television channel owned by ITV plc. It broadcasts content from the CITV archive and acquisitions, every day from 6 am to 9 pm which ...
began to be referred to as CITV in a similar manner). The official billing name of Children's BBC remained in place, however, until the BBC's network-wide branding refresh of October 1997, when the official on-air branding changed to C BBC. (CITV officially adopted their short name in their own branding refresh the following year).
From 1996 to 1999, CBBC programmes were also shown on the channel
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
, as part of the ''CBBC on Nickelodeon'' (known as Children's BBC on Nickelodeon from 1996 to 1997) programming block, the CBBC on Nickelodeon block was originally hosted by Otis the Aardvark from its launch until October 2, 1997, which he's being replaced by Marvin P. Porcevark on October 5, 1997, which unlike Otis, never appeared or seen on the original CBBC block.
The launch of digital channel BBC Choice in 1998 saw the channel broadcasting children's programming in a Saturday afternoon slot which was subsequently replaced by the daily 6 am to 7 pm service ''CBBC on Choice'', which aired archive pre-school programming and was itself the precursor of the current
CBBC Channel
CBBC (initialised as Children's BBC and also known as the CBBC Channel) is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 7– ...
and
CBeebies
CBeebies is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 years and under. Its sister channel CBBC is aimed at older childr ...
services.
2002–2012
In 2002, the launch of the
CBBC Channel
CBBC (initialised as Children's BBC and also known as the CBBC Channel) is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 7– ...
and the
CBeebies
CBeebies is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 years and under. Its sister channel CBBC is aimed at older childr ...
Channel saw a wide variety of programmes, both new and archive, being shown again on the new channels from 6 am or 7 am until 7 pm.
In 2005, the Secretary of State for Culture, Media and Sport,
Tessa Jowell
Tessa Jane Helen Douglas Jowell, Baroness Jowell, (; 18 September 1947 – 12 May 2018) was a British Labour Party politician and life peer who served as the Member of Parliament (MP) for Dulwich and West Norwood, previously Dulwich, from ...
, was questioned in the House of Commons as to whether a public service broadcaster should really be broadcasting "lavatorial" humour. Ms Jowell responded that it was the government's job to develop a charter for the BBC; and then the BBC's job to determine standards of taste, decency and appropriateness.
BBC Children's relocated to BBC Bridge House,
MediaCityUK
MediaCityUK is a mixed-use property development on the banks of the Manchester Ship Canal in Salford, Greater Manchester, England. The project was developed by Peel Media; its principal tenants are media organisations and the Quayside MediaCi ...
in
Salford Quays
Salford Quays is an area of Salford, Greater Manchester, England, near the end of the Manchester Ship Canal. Previously the site of Manchester Docks, it became one of the first and largest urban regeneration projects in the United Kingdom fol ...
in May 2011. In September 2011 the flagship magazine show ''
Blue Peter
''Blue Peter'' is a British children's television entertainment programme created by John Hunter Blair. It is the longest-running children's TV show in the world, having been broadcast since October 1958. It was broadcast primarily from BBC Tel ...
'' began live broadcasts from its new home, with daily news programme ''
Newsround
''Newsround'' (stylised as ''newsround'', and originally called ''John Craven's Newsround'' before his departure in 1989) is a BBC children's news programme, which has run continuously since 4 April 1972. It was one of the world's first televi ...
'' joining it in November 2011.
2012–present
Following the decline in viewing on BBC One and BBC Two and as part of the Delivering Quality First proposals submitted by the BBC in October 2011 and approved by the
BBC Trust
The BBC Trust was the governing body of the British Broadcasting Corporation (BBC) between 2007 and 2017. It was operationally independent of BBC management and external bodies, and its stated aim was to make decisions in the best interests of ...
in May 2012, it was announced all children's programming on BBC One and Two would be moved permanently to the CBBC and CBeebies channels following the digital switchover. It was found that the majority of child viewers watched the programmes on these channels already and that only 7% of these children watched CBBC programmes on BBC One and Two only.
Children's programming on BBC One ended on 21 December 2012 with the CBeebies' morning strand on BBC Two ending on 4 January 2013.
In November 2015, as a further aspect of the Delivering Quality First plan that resulted in the replacement of
BBC Three
BBC Three is a British free-to-air public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes targeting 16 to 34-year-olds, covering all genres including animation, comedy, curre ...
with a
branded digital presence, the BBC Trust approved a proposal for CBBC to extend its broadcast day by two hours, using bandwidth previously reserved for BBC Three. The two new hours are aimed towards an older youth audience.
On 14 March 2016, CBBC unveiled a new logo and on-air presentation, featuring an abstract, multicoloured wordmark enclosed in a box. CBBC controller Cheryl Taylor stated that the new brand was designed to be "fun and unpredictable" and would "appeal to both ends of our broad age spectrum". The logo was also meant to be suitable for use across digital platforms.
On 11 April 2016, CBBC officially extended its broadcast day to be from 7:00 a.m. to 9:00 p.m.
Throughout the decade changes in viewing patterns had an impact on BBC Children's services.
Ofcom
The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
Ofcom has wide-ranging powers acros ...
research showed that between 2010 and 2017, television viewing dropped by 40% for children aged 4–9 and by 47% for children aged 10 –15.
On 4 July 2017, the BBC announced as part of its inaugural Annual Plan for 2017–18, that it would invest an additional £34 million into children's content for digital platforms over the next three years, in an effort to counter changes in viewing habits.
In 2019 it was announced that the Children's and Education departments would merge to become BBC Children's and Education.
In March 2021, the BBC announced that the
CBBC Channel
CBBC (initialised as Children's BBC and also known as the CBBC Channel) is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 7– ...
's broadcast hours will be reduced, closing at 7pm instead of 9pm each day from January 2022. This is a return to the channel's broadcast hours before their extension in 2016. The move is to make way for the return of
BBC Three
BBC Three is a British free-to-air public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes targeting 16 to 34-year-olds, covering all genres including animation, comedy, curre ...
to linear broadcast television.
Management
BBC Children's and Education is part of BBC North.
Management of the division, in-house production and broadcast and production of presentation links for CBBC and CBeebies is based there.
Overall strategic responsibility for all of the BBC's services for children rests with the
Director of Children's, Patricia Hidalgo Reina (since May 2020),
with commissioning decisions made by a Head of Commissioning and Acquisitions for the 0-6 age group and 7-12 age group respectively. The 7-12 age group is commissioned by Sarah Muller (since Feb 2021) with the 2-6 age group post waiting to be filled.
Programming
BBC Children's commissions and acquires a wide range of programme types, including drama, pre-school (
CBeebies
CBeebies is a British free-to-air public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 years and under. Its sister channel CBBC is aimed at older childr ...
), news, entertainment, and factual programming. CBBC and CBeebies is therefore often seen as offering a similar mix of formats to the wider
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
, albeit tailored to suit a young audience. ''