HOME

TheInfoList



Click Here for Items Related To - Chiffon margarine
OR:
Chiffon margarine on:   [Wikipedia]   [Google]   [Amazon]

Chiffon margarine was first manufactured in 1954 by Anderson, Clayton and Company, a cotton products firm of
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
.174 Years of Historic Houston: Great Citizens - Will Clayton
/ref>
the slogan was first used on June 28, 1972. Chiffon was one of the first soft, tub-style
margarine Margarine (, also , ) is a spread used for flavoring, baking, and cooking. It is most often used as a substitute for butter. Although originally made from animal fats, most margarine consumed today is made from vegetable oil. The spread was orig ...
products. It was originally available in "regular", "sweet", and "unsalted" forms.


Background and history

Anderson, Clayton and Company Anderson, Clayton and Company (sometimes written Anderson, Clayton and Co) was a cotton trading firm started in Oklahoma City by Frank Anderson, Monroe Anderson and William Clayton. These three men formed a partnership on August 1, 1904. The company ...
was founded in early 1905 by brothers-in-law
Monroe Dunaway Anderson Monroe Dunaway Anderson (1873–1939) was a banker and cotton trader from Jackson, Tennessee. With William L. Clayton, Anderson built Anderson, Clayton and Company (formed in 1904 by his brother Frank E. Anderson and Frank's brother-in-law, Will ...
and
William L. Clayton William Lockhart "Will" Clayton (February 7, 1880 – February 8, 1966) was an American business leader and government official. Much of his business career centered on cotton trading. He and his three brothers-in-law formed a partnership that gr ...
. Originally based in
Oklahoma City Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the capital and largest city of the U.S. state of Oklahoma. The county seat of Oklahoma County, it ranks 20th among United States cities in population, a ...
, the firm moved its headquarters to Houston, Texas, in 1916. There, it grew to be the world's largest cotton-trading enterprise. In 1952, the company had created a food division to research and find uses for
hydrogenated Hydrogenation is a chemical reaction between molecular hydrogen (H2) and another compound or element, usually in the presence of a catalyst such as nickel, palladium or platinum. The process is commonly employed to reduce or saturate organic co ...
cottonseed oil Cottonseed oil is cooking oil from the seeds of cotton plants of various species, mainly ''Gossypium hirsutum'' and ''Gossypium herbaceum'', that are grown for cotton fiber, animal feed, and oil. Cotton seed has a similar structure to other oi ...
. The development of Chiffon margarine was one result. The Chiffon name and product line has changed hands several times since; the first being in 1985, when Chiffon was sold to
Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...
. The Kraft U.S. and Canada tablespreads division subsequently became part of
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...
in 1995; who then sold the brand to
ConAgra Foods Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...
in 1998. Con-Agra discontinued domestic U.S. and Canadian distribution of Chiffon margarine in 2002. Chiffon margarine can still be purchased in the
Caribbean The Caribbean (, ) ( es, El Caribe; french: la Caraïbe; ht, Karayib; nl, De Caraïben) is a region of the Americas that consists of the Caribbean Sea, its islands (some surrounded by the Caribbean Sea and some bordering both the Caribbean Se ...
region, however, where it is marketed by Seprod Ltd. Rights to Chiffon trademark are now held by Seprod.


Marketing

The classic Chiffon ads from the
D'Arcy Masius Benton & Bowles D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. Du ...
advertising agency ran during the 1970s and into the 1980s, featuring character actress
Dena Dietrich Deanne Frances Dietrich (December 4, 1928 – November 21, 2020) was an American actress. She was born in Pittsburgh and perhaps best known for her portrayal of Mother Nature in a series of 30-second Chiffon margarine commercials from 1971 to 1 ...
as the iconic character Mother Nature. She likes Chiffon and identifies it as "my delicious butter!" The narrator (voiced by character actor
Mason Adams Mason Adams (February 26, 1919 – April 26, 2005) was an American character actor and voiceover artist. From the late 1940s until the early 1970s, he was heard in numerous radio programs and voiceovers for countless television commercials, t ...
) then tells her: "That's Chiffon margarine, not butter ... Chiffon's so delicious it fooled even you, Mother Nature." Vexed at the trickery, Mother Nature responds by uttering, in increasingly scornful tones, her signature line "It's not ''nice'' to fool Mother Nature", quickly followed by a flash of
lightning Lightning is a naturally occurring electrostatic discharge during which two electric charge, electrically charged regions, both in the atmosphere or with one on the land, ground, temporarily neutralize themselves, causing the instantaneous ...
, a peal of
thunder Thunder is the sound caused by lightning. Depending upon the distance from and nature of the lightning, it can range from a long, low rumble to a sudden, loud crack. The sudden increase in temperature and hence pressure caused by the lightning pr ...
, and occasionally an additional threat (such as silently commanding an
elephant Elephants are the largest existing land animals. Three living species are currently recognised: the African bush elephant, the African forest elephant, and the Asian elephant. They are the only surviving members of the family Elephantidae an ...
to charge the camera). The advertisements were typically closed by a
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...
containing the lyrics, "If you think it's butter, but it's not: it's Chiffon."


See also

*
List of American advertising characters This is a list of notable nationally exposed mascots and characters created specifically for advertising purposes, listed alphabetically by the Product (business), product they represent. Characters Other notable characters and their brands ...


References and notes


External links


Duke University archives
Chiffon ad
It's not nice to fool Mother Nature TV commercial
{{DEFAULTSORT:Chiffon margarine Margarine brands Products introduced in 1954 Companies based in Texas Food manufacturers of the United States Kraft Foods brands Conagra Brands brands