The name Chicas Polar () refers to the
models
A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure.
Models c ...
who have worked as image in the advertising campaign to promote Polar Pilsen beer in
Venezuela
Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...
.
The
Empresas Polar
Empresas Polar is a Venezuelan corporation that started as a brewery, founded in 1941 by Lorenzo Alejandro Mendoza Fleury, Juan Simon Mendoza, Rafael Lujan and Karl Eggers in Antímano "La Planta de Antimano", Caracas. It is the largest and best ...
campaign was launched for the first time in 2001 and has since then been renewed every year.
The
billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
s alongside the highways in
Caracas
Caracas (, ), officially Santiago de León de Caracas, abbreviated as CCS, is the capital and largest city of Venezuela, and the center of the Metropolitan Region of Caracas (or Greater Caracas). Caracas is located along the Guaire River in the ...
and other places in the country are very popular, as well as the calendars with pictures shot in landscapes as
Choroni Beach
Choroní is a popular place located in Aragua, Venezuela. Its proper name is Choroní, but because of its proximity to the colonial not official village of Choroní ( es), it is often referred to as Playa Grande or El Malecon.
It lies about 50 k ...
or rivers from la
Gran Sabana
La Gran Sabana (, en, The Great Savanna) is a region in southeastern Venezuela, part of the Guianan savanna ecoregion.
The savanna spreads into the regions of the Guiana Highlands and south-east into Bolívar State, extending further to the bo ...
.
The media impact of the Polar Girls has been such that in Latin America and Europe they have been compared to
Victoria's Secret Angels
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
. Since the 2006 campaign, new models were called Chicas Pilsen ("Pilsen Girls").
[https://empresaspolar.com/sala-de-prensa/polar-pilsen-anuncia-las-6-integrantes-del-team-chicas-polar-2023 Empresas Polar Corporate Web Site (In Spanish)]
Chicas Polar by Campaign
The following table shows the models who have been part of the campaigns, alphabetically organized by year and last name.
The years where they have been part of the campaign are marked in gray.
References
{{reflist
External links
Official site of the Polar Pilsen Beer and the Chicas Pilsen
Advertising campaigns
Venezuelan female models