Chartboost is a
San Francisco-based
mobile game
A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to ...
in-app
programmatic advertising and
monetization platform. Chartboost
SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows
video game developers to create customized
interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games.
As of 2016, Chartboost had been integrated into more than 300,000 games
with 40 billion game sessions
per month.
In 2019, Chartboost has been ranked on a
return on investment index and it scored 6th position on
Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
and 14th on
iOS, on both platforms appearing behind mobile ad networks by
Google,
Facebook,
Unity Technologies, Aarki and
Vungle.
In 2020 and 2021, Chartboost on Android is not on the list of the top 20 ad networks.
On the iOS side, there is uncertainty as well due to new platform restrictions about advertising ID collection which "may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it"
- Audience Network and Chartboost being integrated and advertising ID collection being the backbone of both (96% of US users opt-out of app tracking in iOS 14.5
).
In May 2021,
Zynga acquired Chartboost for $250 million.
Use and features
Game developers use the Chartboost mobile platform to design custom
interstitial and video advertisements, build
user
Ancient Egyptian roles
* User (ancient Egyptian official), an ancient Egyptian nomarch (governor) of the Eighth Dynasty
* Useramen, an ancient Egyptian vizier also called "User"
Other uses
* User (computing), a person (or software) using an ...
bases, generate
revenue, negotiate business deals with other developers, as well as track and analyze sales and promotion data.
Game ad network
Chartboost only shows promotions to active gamers.
Video
Featuring
high-definition video
High-definition video (HD video) is video of higher resolution and quality than standard-definition. While there is no standardized meaning for ''high-definition'', generally any video image with considerably more than 480 vertical scan lines (No ...
s, Chartboost Video enables developers to customize the design and execution of their video ad campaigns.
The service is offered in conjunction with Reward Video, which awards players with
virtual currency when they opt to view an offered video.
InPlay
Chartboost InPlay is a customizable, interactive advertisement layer that allows developers to create promotions which display directly in a player's
gameplay environment.
InPlay is intended to create promotions that integrate with the look and feel of a particular game.
The
native advertising solution supports standard Chartboost features such as tracking and reporting, player targeting, and
cost per impression maximization.
Insights
Every month, Chartboost releases a global
heat map that details the average cost per install on
iOS and
Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
devices.
Data for the map is taken from the network of 12 billion Chartboost-enabled monthly game sessions.
History
Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO).
After departing from
Tapulous, the co-founders set out to create an own self-developed platform that allowed
game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.
In January 2013 Chartboost announced a $19 million
Series B funding round led by
Sequoia Capital
Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...
.
In April 2013 Chartboost opened its first international office in
Amsterdam.
Led by Pepe Agell, the office manages growth throughout
Europe.
In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers. Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market).
In May 2021,
Zynga acquired Chartboost for $250 million.
Recognition
* In 2014 Chartboost was listed in the ''
VentureBeat'' Index Report as one of the top 10 mobile advertising companies.
* In 2014 Maria Alegre was listed in ''
Forbes Magazine's'' 30 under 30 list of "The Brightest Young Stars in Video Games".
* In 2014 Chartboost was named "Best Places to Work" by the ''
San Francisco Business Times''.
* In 2013 Maria Alegre was listed in ''Forbes Magazine’s'' 30 under 30 list in "Marketing & Advertising".
* In 2013 Maria Alegre was listed by ''
El País
''El País'' (; ) is a Spanish-language daily newspaper in Spain. ''El País'' is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA.
It is the second most circulated daily newspaper in Spain . ''El Pa ...
'' as one of the Top 100 Most Relevant People of the year.
References
{{Take-Two Interactive
Video game companies of the United States
Video game development companies
Video game companies established in 2011
Companies based in San Francisco
Mobile game companies
Zynga
2021 mergers and acquisitions