Central location tests are a type of Quantitative research technique. They are
product
Product may refer to:
Business
* Product (business), an item that serves as a solution to a specific consumer problem.
* Product (project management), a deliverable or set of deliverables that contribute to a business solution
Mathematics
* Produ ...
and communication development or marketing tests
Test(s), testing, or TEST may refer to:
* Test (assessment), an educational assessment intended to measure the respondents' knowledge or other abilities
Arts and entertainment
* ''Test'' (2013 film), an American film
* ''Test'' (2014 film), ...
performed in
controlled environments, contrary to
home-user tests, which take place where the products would actually be used.
A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.
CLT is mainly used to shortlist one or few from multiple options under consideration. It can be used for product tasting, advertisements, packages, etc.
Market research
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