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Home-user Test
Home use tests (HUT) are product marketing tests performed in the consumer's home, contrary to central location test Central location tests are a type of Quantitative research technique. They are product and communication development or marketing tests Test(s), testing, or TEST may refer to: * Test (assessment), an educational assessment intended to measure ...s. Home test are done in consumers’ homes when products are consumed over a length of time or when an authentic consumption environment is required (for example, where people may modify the product by cooking methods, adding other ingredients or using the product in a personalised manner). Typically, cleaning products, household goods, small electrodomestics, petfood and products, beauty and cosmetic products may all be tested in the home over a longer or shorter period of time. Data is collected and processed in the lab. Market research {{Marketing-stub}For more information on product testing in lab, home or hal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as '' merchandise'', and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible or intangible. A tangible product is an actual physical object that can be perceived by touch such as a building, ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Central Location Test
Central location tests are a type of Quantitative research technique. They are product and communication development or marketing tests Test(s), testing, or TEST may refer to: * Test (assessment), an educational assessment intended to measure the respondents' knowledge or other abilities Arts and entertainment * ''Test'' (2013 film), an American film * ''Test'' (2014 film), ... performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used. A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time. CLT is mainly used to shortlist one or few from multiple options under consideration. It can be used for product tasting, advertisements, packages, etc. Market research {{Marketing-stu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
