J.Carter Sporting Club Limited (operating as Castore) is a British manufacturer of

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

and athletic

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

, headquartered in

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

, England. The company's products are sold in more than 50 countries worldwide and have sponsorship deals with

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

teams,

cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by striki ...

teams and

tennis Tennis is a racket sport that is played either individually against a single opponent ( singles) or between two teams of two players each ( doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball ...

players.

History

The company was founded in 2015 by brothers Thomas (born September 1989) and Philip Beahon (born November 1992) when they were 25 and 22 years old respectively. Tom had been a professional youth football player for

Tranmere Rovers Tranmere Rovers Football Club is a professional association football club based in Birkenhead, Merseyside, England. The team compete in , the fourth tier of the English football league system. Founded in 1884 as Belmont Football Club, they ado ...

between the ages of 17 and 21 before spending time at Jerez Industrial in Spain and attending the

Glenn Hoddle Academy The Glenn Hoddle Academy (GHA) was established in 2008, by former England international footballer Glenn Hoddle. Hoddle set the academy up in the memory of his brother, Carl, a former Tottenham Hotspur player who died aged 40. The academy coach ...

. Phil played semi-professional cricket for

Cheshire Cheshire ( ) is a ceremonial and historic county in North West England, bordered by Wales to the west, Merseyside and Greater Manchester to the north, Derbyshire to the east, and Staffordshire and Shropshire to the south. Cheshire's county t ...

and

Lancashire Lancashire ( , ; abbreviated Lancs) is the name of a historic county, ceremonial county, and non-metropolitan county in North West England. The boundaries of these three areas differ significantly. The non-metropolitan county of Lancashi ...

cricket clubs. The pair left their playing careers in 2013 and moved to London to work in finance in an effort to raise money for their sportswear venture; Tom worked at

Lloyds Bank Lloyds Bank plc is a British retail banking, retail and commercial bank with branches across England and Wales. It has traditionally been considered one of the "Big Four (banking), Big Four" clearing house (finance), clearing banks. Lloyds B ...

and Phil for

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...

. During their time in London they began their market research by interviewing patrons of high-end

gym A gymnasium, also known as a gym, is an indoor location for athletics. The word is derived from the ancient Greek term " gymnasium". They are commonly found in athletic and fitness centres, and as activity and learning spaces in educational ins ...

nasiums and signing up a number of prolific investors from the fashion and sporting industries. Castore launched online in 2016. In 2019 ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'' listed the pair in their " 30 Under 30" list.

Sponsorships

2019 In January 2019, Castore became the official kit partner to British tennis champion

Andy Murray Sir Andrew Barron Murray (born 15 May 1987) is a British professional tennis player from Scotland. He was ranked world No. 1 by the Association of Tennis Professionals (ATP) for 41 weeks, and finished as the year-end No. 1 in 2016. Murray h ...

, who also became a shareholder in the company in March of that year. The company brands Murray's products as AMC, and it became the official apparel partner of the

Lawn Tennis Association The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man. Founded in 1888, the LTA promotes all levels of lawn tennis. It believes that tennis can provide "physical ...

Marlie Packer Marlie Packer (born 2 October 1989) is an English rugby union player (back row / flanker) for Saracens and women. She was part of the winning 2014 Women's Rugby World Cup squad. International career Packer began her international career play ...

, who plays for England's women's rugby union team, is a brand ambassador for Castore. In December 2019,

Cricket West Indies Cricket West Indies (CWI) is the governing body for cricket in the West Indies (a sporting confederation of over a dozen mainly English-speaking Caribbean countries and dependencies that once formed the British West Indies). It was originally ...

signed a three-year deal with Castore to produce their official kit. 2020 In early 2020, Castore secured £7.5 million in funds from undisclosed private investors to help the company move into elite professional football. In May 2020, Castore became the official kit supplier of

Scottish Premiership The Scottish Premiership, known as the cinch Premiership for sponsorship reasons, is the top division of the Scottish Professional Football League (SPFL), the league competition for men's professional football clubs in Scotland. The Scottish ...

club, Rangers on a five-year deal believed to be worth £25 million. 2021 In May 2021,

McLaren McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...

and Castore announced a multi-year deal for them to become the official team apparel and sportswear partner to the McLaren

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

team. In the same month, Castore signed a multi-year deal with

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...

club

Wolverhampton Wanderers Wolverhampton Wanderers Football Club (), commonly known as Wolves, is a professional football club based in Wolverhampton, England, which compete in the . The club has played at Molineux Stadium since moving from Dudley Road in 1889. The club's ...

to become their new on-field partner. This partnership deviated from previous agreements held by the company, with Castore providing the playing staff with kits, while Wolves manufactured and distributed the replica kits under license. In June 2021, it was announced that

rugby union Rugby union, commonly known simply as rugby, is a close-contact team sport that originated at Rugby School in the first half of the 19th century. One of the two codes of rugby football, it is based on running with the ball in hand. In its m ...

side

Saracens file:Erhard Reuwich Sarazenen 1486.png, upright 1.5, Late 15th-century Germany in the Middle Ages, German woodcut depicting Saracens Saracen ( ) was a term used in the early centuries, both in Greek language, Greek and Latin writings, to refer ...

had agreed a five-year supply deal with Castore ahead of their return to

Premiership Rugby Premiership Rugby, officially known as Gallagher Premiership Rugby, or the Gallagher Premiership for sponsorship reasons, is an English professional rugby union competition. The Premiership has consisted of thirteen clubs since 2021, and is the ...

in the 2021–22 season. The deal also included additional partnerships with Saracens' women's team and

Saracens Mavericks Saracens Mavericks is an English netball team based at the University of Hertfordshire in Hatfield. Their senior team plays in the Netball Superleague. In 2005–06 they were founder members of the league. They were Superleague champions in ...

netball team. In July 2021, Castore signed a multi-year deal with Premier League club

Newcastle United Newcastle United Football Club is an English professional football club, based in Newcastle upon Tyne, that plays in the Premier League – the top flight of English football. The club was founded in 1892 by the merger of Newcastle East End ...

to become their new kit manufacturer. In September 2021, it was announced that the

England and Wales Cricket Board The England and Wales Cricket Board (ECB) is the Sports governing body, national governing body of cricket in England and Wales. It was formed on 1 January 1997 as a single governing body to combine the roles formerly fulfilled by the Test and ...

had signed a ten-year deal with Castore worth £25 million to become the official kit supplier, starting from April 2022. The same month

Cricket South Africa Cricket South Africa (CSA) is the governing body for both professional and amateur cricket in South Africa. In 1991, the separate South African Cricket Union and the South African Cricket Board merged to form the United Cricket Board of South Afr ...

signed a three-year deal with Castore to produce their official kit, and in December

Kent County Cricket Club Kent County Cricket Club is one of the eighteen first-class county clubs within the domestic cricket structure of England and Wales. It represents the historic county of Kent. A club representing the county was first founded in 1842 but Ke ...

announced it would partner with Castore as a technical partner beginning in the 2022 season. 2022 Ahead of the 2022–23 season, Castore continued its expansion into professional football, announcing new partnerships with Premier League club

Aston Villa Aston Villa Football Club is a professional football club based in Aston, Birmingham, England. The club competes in the , the top tier of the English football league system. Founded in 1874, they have played at their home ground, Villa Park ...

English Football League The English Football League (EFL) is a league of professional football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in the world. It was the top-level football league in Engl ...

clubs

Charlton Athletic Charlton Athletic Football Club is an English professional football club based in Charlton, south-east London, which compete in . Their home ground is The Valley, where the club have played since 1919. They have also played at The Mount in C ...

Milton Keynes Dons Milton Keynes Dons Football Club (), usually abbreviated to MK Dons, is a professional association football club based in Milton Keynes, Buckinghamshire, England. The team competes in , the third tier of the English football league system. The ...

and Salford City, as well as

La Liga The Campeonato Nacional de Liga de Primera División, commonly known simply as Primera División in Spain, and as La Liga in English-speaking countries and officially as LaLiga Santander for sponsorship reasons, stylized as LaLiga, is the men's ...

club

Sevilla Seville (; es, Sevilla, ) is the capital and largest city of the Spain, Spanish autonomous communities of Spain, autonomous community of Andalusia and the province of Seville. It is situated on the lower reaches of the Guadalquivir, River Gua ...

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footba ...

club

Bayer Leverkusen Bayer 04 Leverkusen Fußball GmbH, also known as Bayer 04 Leverkusen (), Bayer Leverkusen, or simply Leverkusen, is a professional football club based in Leverkusen in the state of North Rhine-Westphalia. The club competes in the Bundesliga, th ...

and

Serie B The Serie B (), currently named Serie Balkrishna Industries, BKT for sponsorship reasons, is the second-highest division in the Italian football league system after the Serie A. It has been operating for over ninety years since the 1929–30 ...

club

Genoa Genoa ( ; it, Genova ; lij, Zêna ). is the capital of the Italian region of Liguria and the List of cities in Italy, sixth-largest city in Italy. In 2015, 594,733 people lived within the city's administrative limits. As of the 2011 Italian ce ...

. 2023 Ahead of the 2023

season,

Red Bull Racing Red Bull Racing, also simply known as Red Bull or RBR and currently competing as Oracle Red Bull Racing, is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom. It is one of two Formula One teams owned ...

announced that they would be leaving Puma for Castore for the 2023 Formula One season. Also from the 2023–24 football season in the Netherlands,

Feyenoord Feyenoord Rotterdam () is a Dutch professional football club in Rotterdam, which plays in the Eredivisie, the top tier in Dutch football. Founded as Wilhelmina in 1908, the club changed to various names before settling on being called after its ...

announced that they will leave

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

after 9 years for Castore.

Australian Rules Football

West Coast Eagles The West Coast Eagles are a professional Australian rules football club based in Perth, Western Australia. The club was founded in 1986 as one of two expansion teams in the Australian Football League (AFL), then known as the Victorian Football ...

Football

National teams

* (from 2023)

Club teams

Union Saint-Gilloise Royale Union Saint-Gilloise , abbreviated to Union SG or USG, unofficially simply called Union, is a Belgian football club originally located in the municipality of Saint-Gilles, in Brussels, although since the 1920s it has been based at the Jo ...

(from the 2023-24 season) *

* Salford City *

(from the 2023–24 season) *

Almería Almería (, , ) is a city and municipality of Spain, located in Andalusia. It is the capital of the province of the same name. It lies on southeastern Iberia on the Mediterranean Sea. Caliph Abd al-Rahman III founded the city in 955. The city gr ...

* Athletic Club (from the 2023–24 season) * Rangers * Zenit Saint Petersburg

Cricket

National teams *

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

West Indies The West Indies is a subregion of North America, surrounded by the North Atlantic Ocean and the Caribbean Sea that includes 13 independent island countries and 18 dependencies and other territories in three major archipelagos: the Greater A ...

County teams *

Kent Kent is a county in South East England and one of the home counties. It borders Greater London to the north-west, Surrey to the west and East Sussex to the south-west, and Essex to the north across the estuary of the River Thames; it faces ...

Cycling

Team Bahrain Victorious Team Bahrain Victorious () is a UCI WorldTeam cycling team from Bahrain which was founded in 2017. Its title sponsor is the government of Bahrain. History The idea for a Bahrain pro cycling team was started in August 2016 by Sheikh Nasser bi ...

INEOS Grenadiers Ineos Grenadiers () (stylised as INEOS Grenadiers) (formerly Team Sky from 2010 to 2019, and Team Ineos from 2019 to 2020) is a British professional cycling team that competes at the UCI WorldTeam level. The team is based at the National Cycli ...

(from 2023 season)

Golf

Matt Fitzpatrick Matthew Thomas Fitzpatrick (born 1 September 1994) is an English professional golfer. After winning the 2013 U.S. Amateur, he later won his first professional tournament at the 2015 British Masters. In 2022 he won his first major championship ...

Motor Racing

Formula One *

(from 2023 season)

Netball

Rugby League

Melbourne Storm The Melbourne Storm are a rugby league club based in Melbourne, Victoria in Australia that participates in the National Rugby League. The first fully professional rugby league team based in the state, the Storm entered the competition in 1998. ...

Sydney Roosters The Sydney Roosters are an Australian professional Rugby league, Rugby League Football Club based in the Eastern Suburbs (Sydney) and parts of inner Sydney. The club competes in the National Rugby League (NRL) competition. The Roosters have won ...

Rugby Union

National teams * * Club teams *

Scarlets The Scarlets () are one of the four professional Welsh rugby union teams and are based in Llanelli, Wales. Their home ground is the Parc y Scarlets stadium. They play in the United Rugby Championship and the European Rugby Champions Cup (which ...

(from the 2022-2023 season) * Harlequins (from the 2022-2023 season)

Swimming

Adam Peaty Adam George Peaty (born 28 December 1994) is an English competitive swimmer who specialises in the breaststroke. He won the gold medal in the 100 metre breaststroke at the 2016 Summer Olympics, the first by a male British swimmer in 24 years, ...

Taekwondo

* GB Taekwondo

Tennis

Events

Players

Lloyd Glasspool Lloyd Glasspool (born 19 November 1993) is a British professional tennis player who specializes in doubles. He has a career-high doubles ranking of No. 12 (November 2022) and a career-high singles ranking of No. 282 (July 2016). In his career, Gl ...

Ownership

, the company has 33 shareholders with the largest being the two founders, each with 18.59%, and Monte Group (Jersey) LTD with 15%. Other shareholders of the company include

Robert Senior Robert Senior (born 5 December 1964; Middlesbrough, UK.) is the CEO Worldwide of Saatchi & Saatchi, a position he has held since January 2015. Founded in 1970, Saatchi & Saatchi is one of the world’s leading advertising agencies, and part of Pu ...

(former

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency gr ...

Tom Singh Tom Singh (born August 1949) is the founder of the New Look, a chain of high street fashion stores in the United Kingdom. Early life Singh was born into a Punjabi Sikh family, who emigrated from the Punjab to England in the late 1940s when he ...

(founder of New Look),

YOOX Net-a-Porter Group YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter ...

investor Arnaud Massenet, and tennis player

Footnotes

References

External links

*
J.Carter Sporting Club Ltd
at

Companies House Companies House is the executive agency of the company registrars of the United Kingdom, falling under the remit of the Department for Business, Energy and Industrial Strategy. All forms of companies (as permitted by the Companies Act) are i ...

{{Sports equipment brands 2010s fashion 2020s fashion British companies established in 2015 Clothing brands of the United Kingdom Clothing companies established in 2015 Companies based in Manchester Sporting goods manufacturers of the United Kingdom Sportswear brands