Castel Group (French Groupe Castel) is a French beverage company. It was established in 1949 by
Pierre Castel
Pierre Jesus Sebastian Castel (born 1926) is a French businessman, the founder of the Castel Group, a French beverages company.
Early life
Pierre Jesus Sebastian Castel founded the Castel Group in Bordeaux in 1949, along with his eight sibling ...
, who continues to run the company as a family-owned concern.
Castel is the largest French wine producer and owns the biggest French and foreign wine brands distributed in France. Castel Group is also the French leader for table wines and the number four for beers and soft drinks in Africa (after
SABMiller
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's ...
and Heineken and Guinness), and – after
Constellation Brands
Constellation Brands, Inc., a Fortune 500 company, is an American producer and marketer of beer, wine, and spirits. Constellation is the largest beer import company in the US, measured by sales, and has the third-largest market share (7.4 percen ...
and
Gallo
Gallo may refer to:
*Related to Gaul:
** Gallo-Roman culture
**Gallo language, a regional language of France
**Gallo-Romance, a branch of Romance languages
**Gallo-Italic or Gallo-Italian language, a branch spoken in Northern Italy of the Romance ...
– number four for wine worldwide. Castel claims to have a 25 percent share of profits from the African beer market.
History
Starting with a wine merchant business in Bordeaux, the company steadily expanded in size and scope. Castel grew into other parts of the wine business, first bottling, then acquisition of viniculture lands and brands - Chateau de Goelane, a
Bordeaux Superieur, was acquired in 1957 -, later distribution by buying the wine specialty stores of
Nicolas
Nicolas or Nicolás may refer to:
People Given name
* Nicolas (given name)
Mononym
* Nicolas (footballer, born 1999), Brazilian footballer
* Nicolas (footballer, born 2000), Brazilian footballer
Surname Nicolas
* Dafydd Nicolas (c.1705–1774), ...
(1998) and marketing.
[Castel Group website]
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In 2022, French anti-terrorism prosecutors opened an investigation into allegations of potential complicity in war crimes made against Groupe Castel in the Central African Republic (CAR), citing deals to provide armed militia UPC with cash and vehicle support in order to secure regional market position.[Sarah Morland and Tassilo Hummel (2 July 2022)]
French prosecutors open war crime probe linked to Groupe Castel unit in Central African Republic
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Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world.
The agency was estab ...
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Wine
Groupe Castel produces many table wine
Table wine (rarely abbreviated TW) is a wine term with two different meanings: a style of wine and a quality level within wine classification.
In the United States, the term primarily designates a wine style: an ordinary wine which is not fortif ...
s (vin de table). It expanded its wine offering by buying its main competitor, Société des Vins de France, from Pernod Ricard
Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or ''Ricard''). The world’s second-largest wine and spirits seller, it also produ ...
in 1992. The company has a number of well branded wines such as Baron de Lestac, Roche Mazet, Vieux Papes and La Villageoise. It also bought the Malesan and Sidi Brahim
Sidi Brahim is a small commune of Sidi Bel Abbès Province, Algeria. It gives its name to Sidi Brahim wine and was the location of the Battle of Sidi Brahim in 1845 during the French conquest of Algeria.
During the Roman Empire Sidi Brahim was ...
wines. In 2008 the company expanded from the south of France to the Loire valley and the Bourgogne. Higher tier wines are sold by the Chateaux and Estate section of Castel (listed below).
Since 2008 Groupe Castel has made more efforts to decrease its dependence on the French market and become more visible in English speaking countries, Eastern Europe, and the Eastern Asia, primarily China.
As of 2015, Castel owns 1,400 ha of vineyards in France and 1,600 ha in Morocco, Tunisia, and Ethiopia in Africa.[ It produced 640 million bottles, 59% for the French market.][
]
Beer
In 1990, it purchased a major competitor in African beer, Brasseries et Glacières Internationales (BGI). In 1994 Castel added La Société de Limonaderies et Brasseries d'Afrique (SOLIBRA) that is focused on soft drinks. In 2003 the company bought Brasseries du Maroc, 2011 Brasseries Star Madagascar, and 2014 Nouvelle Brasserie de Madagascar.
Major beer brands are Flag and Castel. The company produces 28 million hectolitre
The litre (international spelling) or liter (American English spelling) (SI symbols L and l, other symbol used: â„“) is a metric unit of volume. It is equal to 1 cubic decimetre (dm3), 1000 cubic centimetres (cm3) or 0.001 cubic metre (m3). ...
s of beer and soft drinks in Africa each year.
In 2001, SABMiller
SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's ...
acquired 20 percent of Castel's African Beverages operations and Castel acquired 38 percent of SABMiller Africa and SABMiller Botswana. An update of the partnership in 2012 saw the two combine their Nigerian businesses under SABMiller's control with their Angolan businesses set to be handled by Castel.
Other
Castel produces olive oil
Olive oil is a liquid fat obtained from olives (the fruit of ''Olea europaea''; family Oleaceae), a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. It is commonly used in cooking: f ...
from Morocco and maintains sugar plantations in Africa.
List of Castel Chateaux and Estates
* Château d'Arcins
* Château Barreyres
* Château Beychevelle (GCC)
* Château de La Botinière
* Château du Bousquet
* Château Campet
* Château Cavalier
* Domaine de la Clapière
* Château Ferrande
* Château de Goëlane
* Château de Haut Coulon
* Château Hourtou
* Château de l'Hyvernière
* Château Latour Camblanes
* Château du Lort
* Château Malbec
* Château Mirefleurs
* Château Montlabert
* Château Tour Prignac
[
]
References
{{reflist
Wineries of France
French brands
Food and drink companies established in 1949
Wine brands
SABMiller
Companies based in Bordeaux
French companies established in 1949
Beer in France