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Malesan
Malesan is a Bordeaux wine brand owned by Groupe Castel. It is produced as a red, rosé and white wine. Malesan was originally owned by Bernard Magrez, and was bought by Castel in 2003. In 2007, at 1.06 million cases (12.7 million bottles), Malesan was the second most selling Bordeaux brand behind Mouton Cadet Mouton Cadet is the brand name of a popular range of modestly priced, generic Bordeaux wines, considered Bordeaux's most successful brand.winepros.com.au. Created by Baron Philippe de Rothschild, Mouton Cadet wine is produced through the assembly o ....Jane Anson: Bordeaux Regional Analysis
(February 2008)


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Groupe Castel
Castel Group (French Groupe Castel) is a French beverage company. It was established in 1949 by Pierre Castel, who continues to run the company as a family-owned concern. Castel is the largest French wine producer and owns the biggest French and foreign wine brands distributed in France. Castel Group is also the French leader for table wines and the number four for beers and soft drinks in Africa (after SABMiller and Heineken and Guinness), and – after Constellation Brands and Gallo – number four for wine worldwide. Castel claims to have a 25 percent share of profits from the African beer market. History Starting with a wine merchant business in Bordeaux, the company steadily expanded in size and scope. Castel grew into other parts of the wine business, first bottling, then acquisition of viniculture lands and brands - Chateau de Goelane, a Bordeaux Superieur, was acquired in 1957 -, later distribution by buying the wine specialty stores of Nicolas (1998) and marketing. In ...
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Bernard Magrez
Bernard Magrez, born 1936, is a French wine magnate who predominantly owns Bordeaux wine estates, including Château La Tour Carnet, Château Pape Clément, Château Fombrauge and Clos Haut-Peyraguey but also a large number of wine producing properties in other French wine regions and other countries, including Spain, Portugal, Chile, Argentina, Japan, Morocco and California. In 2017 it was confirmed that Magrez had bought Château Le Sartre in Bordeaux's Pessac-Léognan. Biography A multi-millionaire, Magrez made his fortune as the founder of the William Pitters spirits company and the low-cost red Bordeaux brand Malesan and Sidi Brahim.''Bloomberg.com'' (August 8, 2005)Bordeaux Mogul Sells Cult Wines Under Global Brand: Elin McCoy/ref> In December 2008 it was reported that the investment bank Lazard was offering Château Latour for sale, and Magrez was suggested as the likely buyer. In the July 2009 ''Decanter'' publication of "The Power List" ranking of the wine industry's in ...
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Bordeaux Wine
Bordeaux wine ( oc, vin de Bordèu, french: vin de Bordeaux) is produced in the Bordeaux region of southwest France, around the city of Bordeaux, on the Garonne River. To the north of the city the Dordogne River joins the Garonne forming the broad estuary called the Gironde; the Gironde department, with a total vineyard area of over 120,000 hectares, is the largest wine growing area in France. Average vintages produce over 700 million bottles of wine, ranging from large quantities of everyday table wine, to some of the most expensive and prestigious wines in the world. The vast majority of wine produced in Bordeaux is red (sometimes called "claret" in Britain), with sweet white wines (most notably Sauternes), dry whites, and (in much smaller quantities) rosé and sparkling wines (Crémant de Bordeaux) collectively making up the remainder. Bordeaux wine is made by more than 8,500 producers or ''châteaux''. There are 54 appellations of Bordeaux wine. History Viticulture ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Mouton Cadet
Mouton Cadet is the brand name of a popular range of modestly priced, generic Bordeaux wines, considered Bordeaux's most successful brand.winepros.com.au. Created by Baron Philippe de Rothschild, Mouton Cadet wine is produced through the assembly of a variety of grapes, from several Bordeaux region appellations. History After the acclaimed vintages of 1928 and 1929, the vintage of 1930 and the following two harvests were dire, and the wine that Baron Philippe de Rothschild felt was not worthy of the Chateau Mouton-Rothschild name was this time named Mouton Cadet. "Cadet" refers to Philippe de Rothschild place as ''cadet'', the youngest son of the family. Initially labeled with the appellation of Pauillac,winepros.com.au. the increasing demand caused the sourcing of grapes to expand to nearby appellations Saint-Estèphe and Haut-Médoc. Over the following years, the wine came to include grapes from an even greater area, until production stopped with World War II. The wine was re ...
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Wine Brands
Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are major factors in different styles of wine. These differences result from the complex interactions between the biochemical development of the grape, the reactions involved in fermentation, the grape's growing environment (terroir), and the wine production process. Many countries enact legal appellations intended to define styles and qualities of wine. These typically restrict the geographical origin and permitted varieties of grapes, as well as other aspects of wine production. Wines not made from grapes involve fermentation of other crops including rice wine and other fruit wines such as plum, cherry, pomegranate, currant and elderberry. Wine has been produced for thousands of years. The earliest evidence of wine is from the Caucasus region ...
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