Carlos Kasuga
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Carlos Kasuga Osaka (born 26 October 1937) is a Mexican businessman, philanthropist and public speaker. He is the founder of the Mexican division of the yogurt company
Yakult is a Japanese sweetened probiotic milk beverage fermented with the bacteria strain '' Lacticaseibacillus casei'' Shirota. It is sold by Yakult Honsha, based in Tokyo. It is distributed through convenience stores and supermarkets in single-servin ...
, and he served as its director.García, Jerry. '' Looking Like the Enemy: Japanese Mexicans, the Mexican State, and US Hegemony, 1897-1945''. University of Arizona Press. February 27, 2014. , 9780816530250. p
195
" ..ho provided that quote, was born in Mexico to Japanese parents who immigrated in the 1930s. Carlos is the founder and president of the Japanese Mexican School, director general of Yakult, which produces a probiotic health care product, and president of the Pan American Nikkei Association."
He also founded the ''
Liceo Mexicano Japonés ; ja, 社団法人日本メキシコ学院, Shadan Hōjin Nihon Mekishiko Gakuin, or , ) is a Japanese school based in the Pedregal neighborhood of the Álvaro Obregón borough in southern Mexico City, Mexico."At the Liceo: Where Two Cultures Me ...
'' and served as its chair.Valls, Julio.
Carlos Kasuga, el líder detrás de Yakult
" '' Forbes Mexico''. July 6, 2013. Retrieved on December 25, 2013. "Es expresidente de diversas asociaciones e instancias, como la Asociación Mexicana Japonesa, del Comité de las Celebraciones del 90 Aniversario de la Migración Japonesa a México, de la Asociación Panamericana Nikkei, de la Federación Panamericana de la Leche, y presidió y fundó el Liceo Mexicano Japonés."
He also served as the president of the
Pan American Nikkei Association The Pan American Nikkei Association - PANA, the English-language name of the ''Asociación Panamericana Nikkei- APN'', is a multinational, nongovernmental organization. Member countries are Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Japa ...
(PANA, ''Asociación Panamericana Nikkei'', APN), having done so since the 1981 establishment of the organization until 1995.


Early life

His parents were immigrants from Japan. His father, Tsutomu Kasuga, emigrated from
Nagano Prefecture is a landlocked prefecture of Japan located in the Chūbu region of Honshū. Nagano Prefecture has a population of 2,052,493 () and has a geographic area of . Nagano Prefecture borders Niigata Prefecture to the north, Gunma Prefecture to the ...
in 1930 as a result of the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. His mother, Mitsuko Osaka, arrived in 1936 after Tsutomu asked his relatives in Japan to find a potential wife willing to move to Mexico. The couple originally lived in Cerritos,
San Luis Potosí San Luis Potosí (), officially the Free and Sovereign State of San Luis Potosí ( es, Estado Libre y Soberano de San Luis Potosí), is one of the 32 states which compose the Federal Entities of Mexico. It is divided in 58 municipalities and i ...
, where Carlos Kasuga Osaka was born in 1937. In September 1938, the Kasuga family opened a general merchant store in Cárdenas, San Luis Potosi named ''Carlos Kasuga''. Kasuga stated that in 1942, amid tensions caused by World War II, when he was around four years old, soldiers came to his house and told his family they had to leave for Mexico City in 72 hours. He stated that later two soldiers came to the house to escort the family to the train station and that everyone in Cerritos came to the station to say goodbye to the Kasugas.García, Jerry. '' Looking Like the Enemy: Japanese Mexicans, the Mexican State, and US Hegemony, 1897-1945''. University of Arizona Press, February 27, 2014. , 9780816530250. p
153
The Kasuga family became part of the
Japanese community of Mexico City Mexico City has a community of Japanese Mexican people and Japanese expatriates that is dispersed throughout the city. Many Japanese persons had moved to Mexico City in the 1940s due to wartime demands made by the Mexican government. Multiple Japan ...
and they opened a candy shop with the Yamazaki family after the war. Carlos Kasuga earned a degree in accounting from the Escuela Bancaria y Comercial. In 1956, Kasuga studied at the Sophia University in Tokyo.


Career

During his time at Sophia University, he learned about new
plastics Plastics are a wide range of synthetic polymers, synthetic or semi-synthetic materials that use polymers as a main ingredient. Their Plasticity (physics), plasticity makes it possible for plastics to be Injection moulding, moulded, Extrusion, e ...
being used in Japan's toy industry. This knowledge led to the establishment of '' Industrias Kay'' by the Kasuga family, a business that would become the main manufacturer of
inflatable An inflatable is an object that can be inflated with a gas, usually with air, but hydrogen, helium and nitrogen are also used. One of several advantages of an inflatable is that it can be stored in a small space when not inflated, since inflata ...
toys in Mexico.


Philanthropy

Kasuga, along with other
Nikkei Nikkei can refer to: *, abbreviated , Nikkei, a large media corporation in Japan *, abbreviated , Nikkei, a major business newspaper published in Japan *, a Japanese stock market index, published by ''Nihon Keizai Shimbun'' *, often simply ''Nikkei ...
, has helped promote Japanese attitudes to cleanliness and education in
Acacoyagua Acacoyagua Municipality one of the 122 municipalities of Chiapas, which in turn is one of the states of Mexico. As of 2010, the municipality had a total population of 16,814, up from 14,189 as of 2005. History The area is notable for being the p ...
, Chiapas, the site of the first organized Japanese settlement in Latin America. As a result of his involvement, the municipality decreased its daily production of trash from 18 tons to 5. Kasuga has donated the funds for
smart boards Smart Technologies (stylized as SMART Technologies) also known as Smart, is a Canadian company headquartered in Calgary, Alberta, Canada and wholly owned by Foxconn. Founded in 1987, Smart is best known as the developer of interactive whiteboa ...
and computers at local schools.


See also

*
Japanese community of Mexico City Mexico City has a community of Japanese Mexican people and Japanese expatriates that is dispersed throughout the city. Many Japanese persons had moved to Mexico City in the 1940s due to wartime demands made by the Mexican government. Multiple Japan ...


References


External links

* Hokama, Ricardo G.
Carlos Kasuga: "Everything That You Do, Do It well"

Archive
. Japanese American National Museum. 23 April 2009. Translated by Michael M. Brescia. *
Spanish versionArchive
*
I am 60% Japanese and 60% Mexican: Inside México talks with Carlos Kasuga Osaka

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. ''Inside México''. Editorial Manda, SAPI de CV, July 2007. *
Alimenten su espíritu y estén orgullosos de tener un país tan rico: Carlos Kasuga Osaka

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Panamerican University The Universidad Panamericana ( Spanish: ''Universidad Panamericana''), commonly known as UP, is a private Catholic university founded in Mexico City. It has four campuses: the main Mixcoac campus in the Benito Juarez borough of south-western Mexi ...
. *
Carlos Kasuga, presidente del Consejo Directivo de Yakult, impartió conferencia a universitarios

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Universidad Autónoma del Estado de Hidalgo The Autonomous University of the State of Hidalgo (''Universidad Autónoma del Estado de Hidalgo'' or UAEH) is a public university located in Pachuca, the capital of the State of Hidalgo in east-central Mexico, with campuses statewide. The univers ...
. 25 August 2008. ''Boletín Electrónico Informativo No. 234 Imprimir''. * Álvarez, Samantha.
Educación formativa es la clave del crecimiento: Carlos Kasuga
" ''El Empresario''. 4 November 2010. *
Asociación Panamericana Nikkei
' {{DEFAULTSORT:Kasuga, Carlos Living people Mexican businesspeople Mexican people of Japanese descent People from San Luis Potosí 1937 births