Destination Canada, formerly the Canadian Tourism Commission (CTC; french: Commission canadienne du tourisme (CCT)), was created in 1995 to promote

tourism in Canada Canada has a large domestic and foreign tourism industry. The second largest country in the world, Canada's incredible geographical variety is a significant tourist attractor. Much of the country's tourism is centred in the following regions: To ...

. It is a Crown corporation, wholly owned by the

Government of Canada The government of Canada (french: gouvernement du Canada) is the body responsible for the federal administration of Canada. A constitutional monarchy, the Crown is the corporation sole, assuming distinct roles: the executive, as the ''Crown ...

, which reports to the

Minister of Small Business and Tourism The minister of international trade, export promotion, small business and economic development (french: ministre du commerce international, de la promotion des exportations, de la petite entreprise et du développement économique) is a minister o ...

and the

Minister of Innovation, Science and Economic Development The minister of innovation, science, and industry (french: ministre de l'Innovation, des Sciences et de l'Industrie) is the minister of the Crown in the Canadian Cabinet who is responsible for overseeing the economic development and corporate ...

. Destination

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

states that it "is dedicated to promoting the growth and profitability of the Canadian tourism industry by

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

Canada as a desirable travel destination and providing timely and accurate information to the Canadian tourism industry to assist in its decision making." It also claims to "recognise that the greatest source of tourism knowledge and expertise rests with the tourism industry itself. Therefore, Destination Canada designs, delivers and funds marketing and research initiatives in

partnership A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments ...

with provincial and regional tourism associations, government agencies, hoteliers, tour operators,

airlines An airline is a company that provides air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in whic ...

and attractions managers." It has operated marketing campaigns in Australia,

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, China,

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, Japan,

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. The organization is headed by a 10-person board of directors which is overseen by a President and Chief Executive Officer, chosen from the combined private and public sector nature of the industry to represent the various

regions of Canada The list of regions of Canada is a summary of geographical areas on a hierarchy that ranges from national (groups of provinces and territories) at the top to local regions and sub-regions of provinces at the bottom. Administrative regions that ran ...

as well as the country's demographic composition.

References

External links

Official website
Canadian federal Crown corporations Tourism in Canada Tourism agencies Government agencies established in 1995 Innovation, Science and Economic Development Canada {{Canada-gov-stub

See also

References

External links