Cain Liddle (born 11 June 1975) is a former

Australian rules football Australian football, also called Australian rules football or Aussie rules, or more simply football or footy, is a contact sport played between two teams of 18 players on an oval field, often a modified cricket ground. Points are scored by k ...

er who played for

Geelong Geelong ( ) (Wathawurrung: ''Djilang''/''Djalang'') is a port city in the southeastern Australian state of Victoria, located at the eastern end of Corio Bay (the smaller western portion of Port Phillip Bay) and the left bank of Barwon River, ...

in the

Australian Football League The Australian Football League (AFL) is the only fully professional competition of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body and is responsible for controlling the laws of the gam ...

(AFL) in 1994. He was recruited from the

Western Jets The Western Jets is an Australian rules football club which plays in the Victorian premier U19 competition, the NAB League, since its inception in 1992. The club have developmental squads in the U16, however much of the attention is towards its U ...

in the

TAC Cup The NAB League Boys (also referred to as simply the NAB League and formerly known as the TAC Cup) is an under-19 Australian rules football representative competition held in Australia. It is based on geographic regions throughout country Victo ...

with the 14th selection in the 1994 Pre-season Draft. Liddle is the former

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of the

Carlton Football Club The Carlton Football Club, nicknamed the Blues, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's top professional competition. Founded in 1864 in Carlton, an inner suburb of Mel ...

Playing & Coaching career

Liddle was recruited from the

in the

with the 14th selection in the 1994 Pre-season Draft to play for

Geelong Football Club The Geelong Football Club, nicknamed the Cats, is a professional Australian rules football club based in Geelong, Victoria, Australia. The club competes in the Australian Football League (AFL), the sport's premier competition, and are the 2022 ...

. Liddle however only played four games for Geelong in 1994. Liddle was however delisted by Geelong after the 1994 season. After being delisted by Geelong, Liddle was an assistant coach for eight seasons with TAC Cup club the

Calder Cannons The Calder Cannons is an Australian rules football club from Melbourne, Australia. The club competes in the NAB League, the Victorian Statewide Under-18s competition, and fields squads in the Under-15s, Under-16s and Under-18s. The club was forme ...

and also Vic Metro in the national under-18 championships.

Administration career

Liddle completed a

Master of Business Administration A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

and also studied for a doctorate of business.

Richmond Football Club

From 2010 to 2017, Liddle was the chief customer officer for the

Richmond Football Club The Richmond Football Club, nicknamed the Tigers, is an Australian rules football team playing in the Australian Football League (AFL). Between its inception in the Melbourne suburb of Richmond in 1885 and 1907, the club competed in the Victo ...

. His duties in that role included "ticketing, retail, licensing and corporate revenues" as well as managing Aligned Leisure, a subsidiary health and recreation business.

Carlton Football Club

Liddle was appointed CEO of the

in November 2017. Liddle was able to grow the Blues' financial arm considerably during his tenure and under Liddle's leadership as CEO, the Carlton Football Club cleared historical debt, significantly grew membership and commercial revenues, as well as the introduction of new non-traditional revenues. On 10 September 2021, Liddle parted ways with Carlton after he was sacked from his position as CEO. The club came to this decision, after an extensive review of the club's football operations due to the club's disappointing

2021 AFL season The 2021 AFL season was the 125th season of the Australian Football League (AFL), the highest level senior men's Australian rules football competition in Australia, which was known as the Victorian Football League until 1989. The season featu ...

with poor on-field results, where it was determined by the club, that the gaps between on and off-field performance were too large for Liddle to maintain his position as CEO. Liddle was then replaced by Brian Cook as Carlton's CEO.

References

External links

* {{DEFAULTSORT:Liddle, Cain Living people 1975 births Geelong Football Club players Western Jets players Australian rules footballers from Victoria (state) Carlton Football Club administrators