Cacolac is a milk-based drink created in 1954 in
Bordeaux
Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefect ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
by the Lanneluc and Lauseig families. Throughout France, it is available in about 70% of all cafés, hotels, and restaurants. Since 1978, it has also been available in grocery stores in glass bottles and cans.
Producer
The food company ''Cacolac'' is still directed by the family of the creators. It employs twenty-eight people, and the manufacturing plant has been located in
Léognan
Léognan (; oc-gsc, Leunhan) is a commune in the Gironde department, Nouvelle-Aquitaine, southwestern France.
Population
Its inhabitants are called ''Léognanais''.
Wine
It is located in the Graves area of the Bordeaux county, known for its ...
, in the
Gironde department in
Aquitaine
Aquitaine ( , , ; oc, Aquitània ; eu, Akitania; Poitevin-Saintongeais: ''Aguiéne''), archaic Guyenne or Guienne ( oc, Guiana), is a historical region of southwestern France and a former administrative region of the country. Since 1 Janu ...
since 2000. It also distributes the products by itself.
Recipe
Contrary to popular belief, Cacolac is simply
chocolate milk
Chocolate milk is a type of flavoured milk made by mixing cocoa solids with milk (either dairy or plant-based). It is a food pairing in which the milk's mouthfeel masks the dietary fibres of the cocoa solids.
Types
The liquid carbohydr ...
, although it has a different flavor to it. The nutritional value of this drink is low, and it can be drunk either hot or cold.
Marketing
The company was offered free publicity almost daily for some time. In fact, the
puppet footballer
Jean-Pierre Papin
Jean-Pierre Roger Guillaume Papin (born 5 November 1963) is a French football manager and former professional player who played as a forward. He was named the Ballon d'Or and IFFHS World's Top Goal Scorer of the Year in 1991. Papin was known for ...
of
Les Guignols was presented as a big fan of the drink.
Danone
Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are ...
had tried to market the fresh version of the drink by investing heavily in advertising campaigns, but had little success.
External links
objectif-aquitaine.comOfficial site of the drinkWeb site of the franchise
French drinks
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