Bloomberg Television (on-air as Bloomberg) is an American-based
pay television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...
network focusing on business and capital market programming, owned by
Bloomberg L.P. It is distributed globally, reaching over 310 million
homes worldwide. It is headquartered in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, with European headquarters in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
and Asian headquarters in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
.
History
Bloomberg Television first launched in the United States in mid-1994 under the name Bloomberg Direct and was first carried on the then new satellite television service
DirecTV. Within a year it was renamed Bloomberg Information TV, before it was shortened to its current name in 1998. The network has taken over the channel space of the-defunct
Financial News Network, as well as hiring most of the former FNN workforce. Shortly after Bloomberg's launch, the now-defunct
American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a ''de facto'' morning business show. Starting on July 1, 1995 the network's morning pre-opening bell programming (from 5:30 AM to 7 AM) was also aired on the
USA Network
USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madi ...
,
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...
in a
paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the
NBCUniversal
NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States.
NBCUniversal is primar ...
merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network
CNBC
CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk s ...
. The simulcast then moved to
E! (which also became NBCUniversal-owned and sister network of CNBC in January 2011 due to that company's purchase by
Comcast), where it remained until the simulcast ended in January 2009, when it was felt it had expanded
digital cable footprint enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most-watched period for the network, according to
Nielsen Media Research.
Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, ''Starting Bell'', before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).
In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news through the LCD screens beginning to proliferate fueling stations (currently,
Cheddar is GSTV's business news provider).
Bloomberg launched a
high definition simulcast feed on May 9, 2011, with
Time Warner Cable as the first provider to carry it. In mid-April 2013,
DirecTV started carrying Bloomberg HD.
As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed. In May 2020, the network launched a 2160p
4K feed, using the larger screen space to communicate more news and information; it is currently exclusive to
Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
TV Plus, an ad-supported streaming service.
International channels
In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.
On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg), adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International), and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was replaced by Bloomberg Asia (International). Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the
Tokyo Broadcasting System were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.
Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association and the Caribbean Cable Cooperative.
In November 2011, Bloomberg announced the formation of ''Bloomberg TV Mongolia'' in partnership with
Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia. The channel offers a mix of locally produced,
Mongolian language
Mongolian is the official language of Mongolia and both the most widely spoken and best-known member of the Mongolic language family. The number of speakers across all its dialects may be 5.2 million, including the vast majority of the residen ...
content as well as English language news from Bloomberg Television.
In February 2015, Bloomberg partnered with Canadian media company
Channel Zero to form
Bloomberg TV Canada, which featured U.S. Bloomberg Television programming and Canadian-produced studio programs produced from Bloomberg's
Brookfield Place studio and other Canadian bureaus. The channel replaced the U.S. service on Canadian television providers.
The channel shut down in October 2017, after which Bloomberg entered into a partnership with
Bell Media's
Business News Network (BNN), to co-brand the channel as BNN Bloomberg, and grant the company rights to distribute its television and radio content in Canada. The co-branded service will augment BNN's existing business day programming with additional Bloomberg programs to handle coverage of international markets, and access to its bureaus. Bloomberg's Asia headquarters is located in Hong Kong.
Current channels
Most of the channels listed are not directly operated by Bloomberg, but are operated by local companies which franchise the Bloomberg brand and may take some of its English-language programming.
* Bloomberg Television (from
Bloomberg Tower,
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
)
* Bloomberg El Financiero (from Mexico in Spanish and English)
*
Bloomberg TV Malaysia (from
Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federal constitutional monarchy consists of thirteen states and three federal territories, separated by the South China Sea into two regions: Peninsular Malaysia and Borneo's East Mal ...
in
Malay and English)
* Bloomberg Television Asia Pacific (from
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
)
* Bloomberg Television Middle East (from
Dubai
Dubai (, ; ar, wikt:دبي, دبي, translit=Dubayy, , ) is the List of cities in the United Arab Emirates#Major cities, most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 ...
)
* Bloomberg Television Europe (from
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
)
*
Bloomberg London (from
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
)
* Bloomberg HT (from
Istanbul
)
, postal_code_type = Postal code
, postal_code = 34000 to 34990
, area_code = +90 212 (European side) +90 216 (Asian side)
, registration_plate = 34
, blank_name_sec2 = GeoTLD
, blank_i ...
in
Turkish)
* Bloomberg Television Mongolia (from
Ulaanbaatar in
Mongolian)
* Bloomberg Television South Asia (from
Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...
)
* Bloomberg Television Australia (from
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...
)
*
Bloomberg Television Bulgaria (from
Sofia in
Bulgarian)
* Bloomberg Television Brazil (from
São Paulo
São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...
)
*
BNN Bloomberg
Former channels
* Bloomberg Brazil (from São Paulo in
Portuguese)
*
Bloomberg Television Indonesia (from
Jakarta in
Indonesian)
*
Bloomberg Television Canada
*
Bloomberg Television India (from New Delhi)
* Bloomberg Germany (
in German)
* Bloomberg Television France (
in French)
* Bloomberg Italy (
in Italian)
*
Bloomberg Television Philippines (in English and
Filipino)
* Bloomberg Japan (
in Japanese)
* Bloomberg Spain (
in Spanish)
* Bloomberg Television Africa (launched October 2013,
closed in April 2015)
United States service
Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced
Andy Lack, who eventually returned to
NBC News. The network also provided funding and studio facilities for the nightly
PBS/
WNET program ''
Charlie Rose''.
Programs
Live weekday shows
Weekday schedule begins Sunday 6pm (
ET), 11pm (
UK), Monday 12am (
CET) and 6am (
HK). Weekend schedule begins on Friday/Saturday at the same times.
Bloomberg Television Australia (from
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...
)
Bloomberg Television Asia Pacific (from
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
)
Bloomberg Television Middle East (from
Dubai
Dubai (, ; ar, wikt:دبي, دبي, translit=Dubayy, , ) is the List of cities in the United Arab Emirates#Major cities, most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 ...
)
Bloomberg London (from
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
)
Bloomberg Television Europe (from
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
)
Bloomberg Television (from Bloomberg Tower,
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
)
Weekly shows
* ''Bloomberg Wall Street Week'' (from
Wall Street,
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
)
* ''Best of Bloomberg Technology'' with Emily Chang
* ''Bloomberg Best''
* ''Bloomberg Businessweek'' with Carol Massar and Jason Kelly
* ''Bloomberg Commodities Edge'' with Alix Steel
* ''Brilliant Ideas''
* ''Good Fortunes''
* ''Bloomberg Real Yield'' with Jonathan Ferro
* ''Bloomberg ETF IQ'' with Scarlet Fu
* ''Studio 1.0'' with
Emily Chang Emily Chang may refer to:
* Emily Chang (actress) (born 1980), American actress
* Emily Chang (journalist) (born 1980), American journalist
{{hndis, Chang, Emily ...
* ''
High Flyers'' with Haslinda Amin
* ''Best of Bloomberg Markets Middle East'' with
Yousef Gamal El-Din
Yousef Gamal El-Din ( ar, يوسف جمال الدين) (born October 15, 1985) is an Egyptian-Swiss news anchor and author. Since 2016, he was the host of Bloomberg Television's ''Bloomberg Markets: Middle East''. Previously he worked for CNBC, ...
or
Tracy Alloway
* ''Leaders with Lacqua'' with
Francine Lacqua
Controversy
In the United Kingdom, Bloomberg Television was severely reprimanded for breach of
Ofcom rules during the
2005 UK national (General) election. Bloomberg was found to have shown pro-
Labour Party bias. This occurred because of a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the
Conservatives or
Liberal Democrats.
Datascreen and news ticker
Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.
The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.
On Monday September 22, 2014, Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.
Other platforms
The widespread growth of mobile devices and
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
, and
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
. Rebroadcasts of news and other special programs are additionally aired on the station's official
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
channel "Bloomberg Television". On mobile devices, Bloomberg Television released an app available for the
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...
. It is also available for free viewing on
Pluto TV streaming service.
As of February 2019, the audio simulcast of Bloomberg TV is distributed on
Entercom's
Radio.com website and app.
Radio.com Adds CNN & Bloomberg Live Audio And Podcasts
- Radio Insight (published February 7, 2019)
See also
*Bloomberg News
Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
* WBBR
References
External links
*
Other media
Bloomberg radio
streaming)
Bloomberg podcasts
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Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
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