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''Bird Box'' is a 2018 American
post-apocalyptic Apocalyptic and post-apocalyptic fiction is a subgenre of speculative fiction in which the Earth's (or another planet's) civilization is collapsing or has collapsed. The apocalypse event may be climatic, such as runaway climate change; ast ...
horror
thriller film Thriller film, also known as suspense film or suspense thriller, is a broad film genre that evokes excitement and suspense in the audience. The suspense element found in most films' plots is particularly exploited by the filmmaker in this genre ...
directed by
Susanne Bier Susanne Bier (; born 15 April 1960) is a Danish filmmaker. She is best known for her feature films '' Brothers'' (2004), '' After the Wedding'' (2006), ''In a Better World'' (2010), and '' Bird Box'' (2018), and the TV miniseries ''The Night Man ...
and written by Eric Heisserer, based on the 2014 novel of the same name by Josh Malerman. The film follows the character Malorie Hayes, played by Sandra Bullock, as she tries to protect herself and two children from entities which cause people who look at them to die by suicide. ''Bird Box'' had its world premiere at the
AFI Fest The American Film Institute (AFI) is an American nonprofit film organization that educates filmmakers and honors the heritage of the motion picture arts in the United States. AFI is supported by private funding and public membership fees. Leade ...
on November 12, 2018, and began a limited release on December 14, before streaming worldwide on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
on December 21, 2018. The film received mixed reviews from critics and went on to become the most-watched film on Netflix within 28 days of release, according to Netflix.


Plot

In a post-apocalyptic world, Malorie Hayes informs two young children that they will go down a river in a rowboat. She sternly instructs them not to remove their blindfolds, or they will die. Five years earlier, a pregnant Malorie is visited by her sister, Jessica. A news broadcast reports unexplained mass suicides spreading across Europe and Asia. After a prenatal checkup, Malorie witnesses a woman smashing her head repeatedly into the hospital window. Others start acting suicidal as well, causing panic and chaos. Afterward, Malorie hurries to leave the scene with Jessica. While steering away from the hospital, Jessica sees something inexplicable that drives her insane and deliberately crashes her car. She then walks in front of a speeding truck, killing herself. As Malorie flees on foot, a woman invites her into a house for safety. The woman then sees the entity before going into a trance and sitting inside a burning car. A passerby, Tom, picks up Malorie from the street into the house, where six other people are taking shelter. One survivor, Charlie, says that humanity has been judged, and the appearance of demonic entities is a sign of the
end times Eschatology (; ) concerns expectations of the end of the present age, human history, or of the world itself. The end of the world or end times is predicted by several world religions (both Abrahamic and non-Abrahamic), which teach that nega ...
. He also mentions that those spiritual beings have different names in various cultures, such as Aka Manah, Surgat,
Huli Jing Huli jing () are Chinese mythological creatures usually capable of shapeshifting, who may either be benevolent or malevolent spirits. In Chinese mythology and folklore, the fox spirit takes variant forms with different meanings, powers, charact ...
, and
Púca The púca ( Irish for ''spirit/ghost''; plural púcaí), puca (Old English for ''goblin''; plural pucel) pwca, pooka, phouka, puck is a creature of Celtic, English, and Channel Islands folklore. Considered to be bringers both of good and bad ...
. Those in the house cover all the windows and blindfold themselves whenever they go out. Greg, the house's owner, commits suicide after volunteering to test if it is safe to observe them indirectly through
surveillance cameras Closed-circuit television (CCTV), also known as video surveillance, is the use of video cameras to transmit a signal to a specific place, on a limited set of monitors. It differs from broadcast television in that the signal is not openly tr ...
. A new pregnant survivor, Olympia, arrives. Half of the group goes to the grocery store Charlie worked at to restock their dwindling food. They drive there in a car with covered windows using GPS navigation system. Malorie gets three pet birds along with their supplies. She notices the entities' presence agitates the birds. Later, Charlie's coworker attacks the group, attempting to force them to look at the creatures. However, Charlie sacrifices himself to save the others. They make it back to the house. Sometime after, Felix and Lucy steal the car and drive away. Olympia lets a stranger named Gary into the house against Douglas's wishes. Cheryl knocks Douglas out, and the others lock him in the garage. As Olympia and Malorie go into labor simultaneously, Gary works on drawings of the creatures he has seen before. He knocks Tom unconscious and opens the garage door, exposing Douglas to the entities. Gary goes upstairs and rips all the windows' blinds. Olympia fails to look away, and after witnessing the creature, she dives out the window, killing herself. Malorie hides with both newborn babies under a cover while Gary forces Cheryl to look at the entities, causing her to stab herself in the neck with a pair of scissors. Douglas escapes the garage and blindly attempts to kill Gary with a shotgun, wounding him in the process, but Gary kills him with the scissors. Tom begins to recuperate shortly after, fighting Gary over the gun. After Malorie hears a few gunshots, Tom approaches her to say everything is fine. Five years later, Tom and Malorie live together with the children, called "Boy" and "Girl". They receive transmissions from survivors informing them of a safe community hidden in the forest, accessible only by boat along the river. As they leave their house, a group of unblindfolded survivors attacks them. Tom distracts the assailants so Malorie and the children can flee. He uncovers his eyes and shoots all the attackers, but after seeing the entities, he kills himself. Malorie and the children go blindfolded down the river on a boat, carrying the birds to warn them of the entities. They encounter several obstacles, including an unblindfolded survivor and river rapids. Soon after the three reach shore, they are separated when Malorie accidentally slides down a hill. The entities use Malorie's voice to trick the kids into taking off their blindfolds. Malorie regains consciousness and tells the children where to find her. They eventually reach the community, a former school for the blind. Malorie releases the birds and finally gives the children names, Tom and Olympia, admitting that she is their mother.


Cast


Production


Development

The film rights to '' Bird Box'' were optioned by
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
in 2013, prior to the book's release.
Scott Stuber Scott Stuber (born December 13, 1968) is an American film producer and head of original films at Netflix. Career After graduating from University of Arizona with a film degree, Stuber worked at Universal Pictures as a publicity assistant to Lew ...
and Chris Morgan were set to produce the film, with Andy Muschietti attached as director. Eric Heisserer was in negotiations to write the script. In July 2017, after Stuber became head of the feature film division of
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
, it was announced that Netflix had acquired the rights to the book and would develop the film, with Sandra Bullock and
John Malkovich John Malkovich (born December 9, 1953) is an American actor. He is the recipient of several accolades, including a Primetime Emmy Award, in addition to nominations for two Academy Awards, a British Academy Film Award, two Screen Actors Guild Aw ...
starring.
Susanne Bier Susanne Bier (; born 15 April 1960) is a Danish filmmaker. She is best known for her feature films '' Brothers'' (2004), '' After the Wedding'' (2006), ''In a Better World'' (2010), and '' Bird Box'' (2018), and the TV miniseries ''The Night Man ...
was announced as the director.


Casting

In July 2017, Sandra Bullock and
John Malkovich John Malkovich (born December 9, 1953) is an American actor. He is the recipient of several accolades, including a Primetime Emmy Award, in addition to nominations for two Academy Awards, a British Academy Film Award, two Screen Actors Guild Aw ...
were cast in the film as Malorie Hayes and Douglas. In October 2017,
Danielle Macdonald Danielle Louise Macdonald (born 19 May 1991) is an Australian actress, known for her lead roles as Patricia "Patti" Dombrowski in the drama film ''Patti Cake$'' (2017), and Willowdean Dickson in ''Dumplin (2018). She is also known for her ro ...
, Trevante Rhodes,
Jacki Weaver Jacqueline Ruth Weaver (born 25 May 1947) is an Australian theatre, film and television actress. Weaver emerged in the 1970s as a symbol of the Australian New Wave through her work in Ozploitation films such as '' Stork'' (1971), ''Alvin Purp ...
,
Sarah Paulson Sarah Catharine Paulson (born December 17, 1974) is an American actress. She began her acting career in New York City stage productions before starring in the short-lived television series ''American Gothic (1995 TV series), American Gothic'' ...
, Rosa Salazar,
Lil Rel Howery Milton "Lil Rel" Howery Jr. (born December 17, 1979) is an American actor and comedian. Howery is known for playing Robert Carmichael in NBC's television comedy series ''The Carmichael Show'' (2015–2017) and Transportation Security Administratio ...
, and Amy Gumenick joined the cast. In November 2017,
Machine Gun Kelly George Kelly Barnes (July 18, 1895 – July 18, 1954), better known by his pseudonym "Machine Gun Kelly", was an American gangster from Memphis, Tennessee, active during the Prohibition era. His nickname came from his favorite weapon, a Thom ...
and
David Dastmalchian David Dastmalchian (; born July 21, 1975) is an American film and stage actor. He has had supporting roles in a number of superhero franchises; he portrayed Thomas Schiff in ''The Dark Knight'', Kurt in the first two Marvel Cinematic Universe ...
were also added.


Filming

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
began in California in October 2017. Wilderness scenes were shot on the Smith River in the far northern part of the state. The house exterior is from a place in Monrovia. Filming partially took place in Santa Cruz, and the final scene was shot at Scripps College in Claremont. The production used live birds during filming as much as possible, replacing them digitally for sequences when they became "agitated". The film uses footage of the
Lac-Mégantic rail disaster The Lac-Mégantic rail disaster occurred in the town of Lac-Mégantic, Quebec, Canada, on July 6, 2013, at approximately 01:15 EDT, when an unattended 73-car Montreal, Maine and Atlantic Railway (MMA) freight train carrying Bakken Formation c ...
, which caused the death of 47 people in the town of Lac-Mégantic,
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
, on July 6, 2013. The stock footage was purchased from a vendor and Netflix stated it would stay in the movie even after a request to remove it from survivors of the disaster. Netflix later removed the footage and replaced with an outtake from a canceled U.S. TV series. The same footage was also used in another Netflix production, '' Travelers'', but has since been removed.


Visual effects

The visual effects were created by Industrial Light & Magic and supervised by Marcus Taormina.


Music

Trent Reznor and
Atticus Ross Atticus Matthew Cowper Ross (born 16 January 1968) is an English musician, record producer, composer, and audio engineer. Along with Trent Reznor, he won the Academy Award for Best Original Score for '' The Social Network'' in 2010. In 2013, th ...
(of Nine Inch Nails) were hired to score the film. The soundtrack album itself was released about two weeks after the release of the film, on January 1, 2019. It was first released for sale only on Nine Inch Nails's website, and later on iTunes,
Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
,
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
and other platforms. The released version consisted of ten tracks, totalling an hour and six minutes of music. In a statement on the Nine Inch Nails website, Reznor said: The full version of the soundtrack was released on November 22, 2019, exclusively on a special edition vinyl box set (with a digital download at purchase). The full version contains 13 more tracks and an extra hour of music, resulting in a two-hour (plus six minutes), 23-track album. In December 2019, Reznor criticized ''Bird Box'' producers over their use of his and Ross's music, and the film editor over making an inadequately low mix of the music in the film, calling the experience a "fucking waste of time".


Release

The film had its world premiere at the
AFI Fest The American Film Institute (AFI) is an American nonprofit film organization that educates filmmakers and honors the heritage of the motion picture arts in the United States. AFI is supported by private funding and public membership fees. Leade ...
on November 12, 2018. However, due to the
Woolsey Fire The Woolsey Fire was a wildfire that burned in Los Angeles and Ventura Counties of the U.S. state of California. The fire ignited on November 8, 2018, and burned of land. The fire destroyed 1,643 structures, killed three people, and prompted th ...
that hit California and out of respect for the victims of the Thousand Oaks shooting, Netflix cancelled AFI Fest's red carpet coverage scheduled for the premiere. The film began a limited theatrical run on December 14, 2018, before streaming on Netflix on December 21, 2018.


Reception


Critical response

On
review aggregator A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware, and cars). This system stores the reviews and uses them for purposes such as supporting a website where users ...
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
, the film holds an approval rating of based on reviews, with an average rating of . The website's critical consensus reads, "''Bird Box'' never quite reaches its intriguing potential, but strong acting and an effectively chilly mood offer intermittently creepy compensation." On
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, the film has a weighted average score of 51 out of 100, based on 26 critics, indicating "mixed or average reviews". Brian Tallerico from '' RogerEbert.com'' said, "Most of the problems with ''Bird Box'' come back to a thin screenplay, one that too often gives its characters flat, expository dialogue and then writes itself into a corner with a climax that's just silly when it needs to be tense." Amy Nicholson, in a review for British newspaper ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', gave a negative appraisal, awarding the film two out of five stars and concluding that "as the film staggers on in its quest to give us entertainment satisfaction or death, we're tempted to with the movie's first victim, a woman in a tracksuit banging her head against the glass, ready to get this painful sight over with." Writing for ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'', Sarah Aswell described the movie as one "that embraces everything about the (horror genre) formula, both good and bad—this movie has moments of true, delightful, fright, but it also has some of the corniness and shallowness that many horror movies can't shake." Aisha Harris of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' found the film occasionally riveting but overall disappointing.


Audience viewership

According to Nielsen, ''Bird Box'' was watched by nearly 26 million viewers in its first seven days of release in the United States. It also revealed that a significant part of its audience were young – aged 18 to 34 (36%) – female (57%), and either African American (24%) or Latino (22%). Netflix also released its own viewing figure that gave a worldwide audience of more than 45 million in seven days, with views defined by the company as the film streaming for over 70 percent of its time. The viewing figure was claimed to be the best ever for a Netflix film. This audience figure released by Netflix was met with skepticism from some analysts, who cited a lack of independent verification of the view count. In July 2020, Netflix revealed the film had in-fact been watched by 89 million households over its first four weeks of release, the second-most ever for one of their original films. A Barclays study deduced that, had the film received a traditional theatrical release, it would have grossed about $98 million worldwide. ''Bird Box'' became the most-watched film on Netflix within 28 days of its release, with 282.02 million hours being viewed. It retained this position until being displaced by ''
Red Notice An Interpol notice is an international alert circulated by Interpol to communicate information about crimes, criminals, and threats by police in a member state (or an authorised international entity) to their counterparts around the world. The in ...
'' in 2021.


Accolades


''Bird Box'' blindfold challenge

In Australia, Netflix originally partnered with four
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
streamers in performing what they called a ''Bird Box'' challenge, in which they would play some popular video games while blindfolded. However, the challenge became widely mimicked on the Internet by individuals wearing blindfolds while trying to do ordinary activities, causing injuries to some. In response, Netflix released several messages over social media advising people not to undertake the challenge or hurt themselves. Nevertheless, in January 2019, a 17-year-old girl in a blindfold taking part in the craze drove into oncoming traffic in Utah and crashed her car, prompting state police to issue the same warning as Netflix. YouTube has responded to this issue by updating its community guidelines, and warns content creators not to put minors in harmful situations that may lead to injury, including dangerous stunts, dares, or pranks.


Future

In July 2020, it was announced that a sequel is in development. In March 2021, it was revealed that the feature would be receiving a Spanish-language spin-off film from writers Alex and David Pastor as "the first of multiple local-language ''Bird Box'' spinoffs" set in the same universe.


See also

* Blood List


References


External links

* on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
* {{Susanne Bier 2018 films 2018 horror thriller films 2018 science fiction films 2010s English-language films 2010s monster movies 2010s supernatural horror films 2010s supernatural thriller films American horror thriller films American monster movies American post-apocalyptic films American nonlinear narrative films American science fiction horror films American supernatural horror films American supernatural thriller films English-language Netflix original films Films about interracial romance Films about suicide Films based on American horror novels Films based on science fiction novels Films directed by Susanne Bier Films produced by Chris Morgan Films produced by Clayton Townsend Films scored by Trent Reznor Films scored by Atticus Ross Films set in California Films set in forests Films set on boats Films shot in California Films with screenplays by Eric Heisserer 2010s American films