Beef Australia is an international

exposition Exposition (also the French for exhibition) may refer to: *Universal exposition or World's Fair *Expository writing **Exposition (narrative) *Exposition (music) *Trade fair * ''Exposition'' (album), the debut album by the band Wax on Radio *Exposi ...

held triennially in

Rockhampton, Queensland Rockhampton is a city in the Rockhampton Region of Central Queensland, Australia. The population of Rockhampton in June 2021 was 79,967, Estimated resident population, 30 June 2018. making it the fourth-largest city in the state outside of the ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. The week-long expo has been held in the city during the month of May triennially since the inaugural event in 1988. The event is promoted and used as an opportunity to facilitate international trade opportunities for those involved in the beef industry. However, it is also considered more generally as a celebration of the local beef industry in

Central Queensland Central Queensland is an ambiguous geographical division of Queensland ( a state in Australia) that centres on the eastern coast, around the Tropic of Capricorn. Its major regional centre is Rockhampton. The region extends from the Capricorn Coas ...

. In 2015, almost 90,000 people attended the event. Held at the Rockhampton Showgrounds in the suburb of Wandal, the event usually consists of

cattle judging Cattle judging is the process of judging a series of cattle and pronouncing a first-, second- and third-place animal based on each animal's individual traits compared to that of the others. Most cattle judging occurs in show rings at agricultural sh ...

, a

symposium In ancient Greece, the symposium ( grc-gre, συμπόσιον ''symposion'' or ''symposio'', from συμπίνειν ''sympinein'', "to drink together") was a part of a banquet that took place after the meal, when drinking for pleasure was acc ...

, seminars, organised tours of local cattle properties, educational information for children, numerous trade exhibitions and live entertainment. Beef Australia has also become known in recent years for attracting numerous celebrity chefs to the city to give live demonstrations on how to cook various beef dishes. In 2015, celebrity chefs at Beef Australia included

Alvin Leung Alvin Leung King-lon (; born 12 or 13 March 1961), is an English-born Hong Kong-Canadian chef and television personality. He holds two Michelin stars at his restaurant Bo Innovation and one Michelin star at Bo London. Nicknamed The Demon Chef, ...

Matt Golinski Matt Golinski (born 1972)
''B ...

Alastair McLeod Alastair McLeod is a Northern Ireland-Australian celebrity chef He is a regular guest on Ready Steady Cook, ''Queensland Weekender'' and ABC Radio. Alastair also hosts his own food show ″Off the Eaten Track″ that has screened in Australi ...

and

Ben O'Donoghue Benjamin O'Donoghue (born 22 May 1970) is an Australian chef. Early years O'Donoghue was five years old when his family moved from England to Port Hedland, Western Australia, Port Hedland. At the age of ten, his family moved to Perth, Western A ...

as well as contestants from television programs ''

MasterChef Australia ''MasterChef Australia'' is an Australian competitive cooking reality show based on the original British ''MasterChef''. It is produced by Endemol Shine Australia and screens on Network 10. Restaurateur and chef Gary Mehigan, chef George Cal ...

'' and ''

My Kitchen Rules ''My Kitchen Rules'' (often abbreviated as ''MKR'') is an Australian competitive cooking game show broadcast on the Seven Network since 2010. The show is currently hosted and judged by chef Manu Feildel, who has appeared in every season of the s ...

''. In 2017, it was announced that

Hiroyuki Sakai is a Japanese chef who specializes in French cuisine. Sakai is best known as the second, final, and longest-serving Iron Chef French on the Japanese television show ''Iron Chef'', first appearing at the beginning of 1994 (after Yutaka Ishinabe r ...

and

Curtis Stone Curtis Travis Stone (born 4 November 1975) is an Australian celebrity chef, author and television personality. Stone has been the fresh food and recipes ambassador for Coles Supermarkets in Australia since 2010. Early life Stone was born in ...

would be appearing at the 2018 event. Australian author

Bryce Courtney Arthur Bryce Courtenay, (14 August 1933 – 22 November 2012) was a South African-Australian advertising director and novelist. He is one of Australia's best-selling authors, notable for his book '' The Power of One''. Background and early ye ...

and Australian artist

Hugh Sawrey Hugh David Sawrey, (born in Forest Glen, Queensland 1919, died Benalla Victoria, 1999) was an Australian artist and the founder of the Australian Stockman's Hall of Fame, Longreach. Sawrey was an artist whose prolific output of paintings, and ...

are also among the celebrities that have attended the event since its inception in 1988. Beef Australia also attracts Australian political leaders, who often use it to announce policies relating to the agricultural sector. The expo attracts considerable media interest. A new mascot for Beef Australia, Johnny Stockman, was announced in 2017. 2021 was Beef Australia XII, with Bryce Camm as its chairman. XIII will return in 2024.

References

External links

* Events in Queensland Agricultural shows in Australia {{Cattle-stub