Baljunso (; stylized in

all caps In typography, all caps (short for "all capitals") refers to text or a font in which all letters are capital letters, for example: "THIS TEXT IS IN ALL CAPS". All caps may be used for emphasis (for a word or phrase). They are commonly seen in l ...

) is a South Korean

indie label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented ...

founded in 1991 by Kang Byung-yong, former director of CAN Entertainment. Baljunso was acquired by

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

in 2014.

History

Baljunso, an

indie Indie is a short form of "independence" or "independent"; it may refer to: Arts, entertainment, and media Gaming *Independent video game development, video games created without financial backing from large companies *Indie game, any game (board ...

label, was established in 1991 by Kang Byung-yong, the former CEO of Can Entertainment, who discovered many artists such as Kim Jong-seo, Jang Hye-jin, Park Sang-min, and Can. Kang stated that the establishment of the record label is to revive hip-hop and band music associated with non-mainstream music genres rather than the idol music form that has been the foundation of influential K-pop.

invested in the label to emphasize the variety of K-pop and globalize the industry. It then became an affiliate label of SM establishing local and international distribution, marketing, and further businesses for the company. On February 26, 2014, SM announced that the label would hold a launching ceremony called Baljunso World Wide Promotion on March 8 at Mapo District, Seoul, and will be broadcast live through

SM Town SM Town (stylized as SMTOWN) is a musical collective for the recording artists under South Korean entertainment company SM Entertainment. SM Town artists have performed at the annual SM Town Live world tours since the SM Town Live '08 Asia tour ...

's official

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

channel,

Genie Jinn ( ar, , ') – also romanized as djinn or anglicized as genies (with the broader meaning of spirit or demon, depending on sources) – are invisible creatures in early pre-Islamic Arabian religious systems and later in Islamic myt ...

, and Ustream. The label announced that they would debut Play the Siren, an

urban music Urban contemporary music, also known as urban music, Hip hop music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music ...

group that plays diverse genres of music based on rap. On January 21, 2015, Baljunso reported that Jang Hye-jin signed a contract with the label and planned a new song to be released on January 26.

Artists

All names listed are adapted from Baljunso's artist page on its official website. * HLIN * Wasted Johnnys * Sinchon Tigers

Former artists

* Play the Siren (2014–2015) * Jang Hye-jin (2015–2016)

References

External links

* (Archived) {{Authority control South Korean independent record labels Record labels established in 1991 1991 establishments in South Korea SM Entertainment subsidiaries