Business.govt.nz is the
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
government's online resource for small business, bringing together information from across the public and private sectors, packaged into tools and resources designed with small businesses in mind. It exists to make succeeding in business easier for New Zealand businesses.
Business.govt.nz is managed and maintained by a dedicated team working in the New Zealand
Ministry of Business, Innovation and Employment
The Ministry of Business, Innovation and Employment (MBIE; mi, HÄ«kina Whakatutuki) is the public service department of New Zealand charged with "delivering policy, services, advice and regulation" which contribute to New Zealand's economic p ...
.
Background
The previous government business site, biz.org.nz, was launched in 2003. Business.govt.nz was launched on 15 August 2007 and replaced biz.org.nz. It was originally developed by
New Zealand Trade and Enterprise
New Zealand Trade and Enterprise (NZTE) is New Zealand's economic development and trade promotion agency. It offers strategic advice, access to networks and influencers, research and market intelligence, and targeted financial support to help bus ...
in consultation with a range of
government departments
Ministry or department (also less commonly used secretariat, office, or directorate) are designations used by first-level executive bodies in the machinery of governments that manage a specific sector of public administration." ÐнциклоР...
and
ministries
Ministry may refer to:
Government
* Ministry (collective executive), the complete body of government ministers under the leadership of a prime minister
* Ministry (government department), a department of a government
Religion
* Christian mi ...
, business groups and business service providers.
In 2014 business.govt.nz adopted a policy of customer centred design and delivery, developing all new products in partnership with designers and small businesses, testing all ideas, concepts and prototypes with small businesses. At the same time continuous business improvement practices were implemented.
Business.govt.nz tools and resources
Business.govt.nz focuses on topics and issues that cause small businesses the most problems, or have the potential to create the greatest positive impact.
Business topic covered by the site include
* Getting Started
*How to Grow
*Tax and Accounting
*Hiring and Managing People
*Risks and Operations
*Business Performance
Tools and resources
Business.govt.nz has more than 50 tools,
quizzes
A quiz is a form of game or mind sport in which players attempt to answer questions correctly on one or several specific topics. Quizzes can be used as a brief Educational assessment, assessment in education and similar fields to measure growth ...
, visual guides and videos, and
infographics
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.Doug Newsom and Jim Haynes (2004). ''Public Relations Wri ...
. They include:
Users and growth
Business.govt.nz's tools and website content is used primarily by small New Zealand businesses and business advisors.
Following the adoption of customer-led design practices in 2014, business.govt.nz's usage has increased more than five-fold. In October 2018 the website recorded over 318,000 user sessions with an average session time of 4 minutes 15 seconds, amounting to 1.3 million minutes on site. (In October 2014 the site recorded just over 100,000 sessions with an average duration of 2 minutes 20 seconds.)
Over 350,000 small businesses receive the business.govt.nz newsletter each month. In October 2018 over 96,000 businesses opened this newsletter.
References
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Government of New Zealand
Economy of New Zealand
Government services portals