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Currently, BARB have approximately 5,100 homes (equating to approximately 12,000 individuals) participating in the panel. This means that with a total UK population of 65,648,100, according to the 2016 census, each viewer with a BARB reporting box represents over 5,000 people. The box records exactly what programmes they watch, and the panelists indicate who is in the room watching by pressing a button on a remote control handset. The data is collected overnight and published as overnight ratings at around 9.30 the following morning for use by TV stations and the advertising industry. The following week, final figures are released which are a combination of the overnight figures with "time-shift" figures (people recording a programme and watching it within a week). For programmes from December 15, 2014 onwards, BARB has begun publishing viewing figures for a period of 28 days after the original broadcast.
BARB numbers are extremely important to
The Broadcasters Audience Research Board (BARB) is a British organisation that compiles
did their own audience research.
BARB is jointly owned by the BBC, ITV, audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometim ...
and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV
ITV or iTV may refer to:
ITV
*Independent Television (ITV), a British television network, consisting of:
** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC #REDIRECT BBC #REDIRECT BBC
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...Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...
, Channel 5, Sky
The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space.
In the field of astronomy, ...
and the Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.
History
F ...
. Participating viewers have a box on top of their TV set
A television set or television receiver, more commonly called the television, TV, TV set, telly, tele, or tube, is a device that combines a tuner, display, and loudspeakers, for the purpose of viewing and hearing television broadcasts, or using ...
s which tracks the programmes they watch.
Business
Currently, BARB have approximately 5,100 homes (equating to approximately 12,000 individuals) participating in the panel. This means that with a total UK population of 65,648,100, according to the 2016 census, each viewer with a BARB reporting box represents over 5,000 people. The box records exactly what programmes they watch, and the panelists indicate who is in the room watching by pressing a button on a remote control handset. The data is collected overnight and published as overnight ratings at around 9.30 the following morning for use by TV stations and the advertising industry. The following week, final figures are released which are a combination of the overnight figures with "time-shift" figures (people recording a programme and watching it within a week). For programmes from December 15, 2014 onwards, BARB has begun publishing viewing figures for a period of 28 days after the original broadcast.
BARB numbers are extremely important to commercial television
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (a ...
stations. The trading model that is used by television companies and advertising agencies depends on the number of people watching the shows, and the commercial attractiveness of those people. The advertising agency will pay the television station a certain amount of money based on the number of people watching a show. The BARB numbers are used to work this out. Higher BARB numbers usually mean more advertising revenue for the television station.
This leads to some interesting situations on the smaller channels. Since there are many television stations, and many hours in the day, there can be situations where BARB will record zero viewers for certain programmes. As the TV advertising system is geared round BARB ratings all but the very smallest channels subscribe to BARB.
The BARB publishes inter alia Weekly Top 10 Charts, a Weekly Viewing Summary for programmes or the use of programme genres.
Data gathering
BARB's 2010 research contracts were awarded to three different market research companies: RSMB, Ipsos MORI, and Kantar Media. The contracts ran from January 2010 to the end of 2015, with an option to extend further. RSMB are responsible for survey design, quality control and calculation methodology. Ipsos MORI's role is to survey the characteristics of the television owning population, including an element of direct recruitment to the viewing panel. Kantar Media is responsible for establishing and maintaining the new BARB viewing panel. It has a separate contract covering meter panel installation, data retrieval, processing and audience reporting functions.See also
*List of most watched television broadcasts in the United Kingdom
In the United Kingdom, viewing figures – the number of viewers or households watching a television programme – have been recorded by the Broadcasters' Audience Research Board (BARB) since 1981. Prior to the board's formation, figures were con ...
* Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometim ...
* Nielsen ratings
* RAJAR
Radio Joint Audience Research Limited (RAJAR) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and RadioCentre. RAJAR's predecessor was call ...
References
External links
* {{authority control Audience measurement Organisations based in the City of Westminster Organizations established in 1981 Mass media rivalries 1981 establishments in the United Kingdom Statistical organisations in the United Kingdom Television organisations in the United Kingdom