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Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC as an alpha global city, São Paulo is the most populous city proper in the Americas, the Western Hemisphere and the Southern Hemisphere, as well as the world's 4th largest city proper by population. Additionally, São Paulo is the largest Portuguese-speaking city in the world. It exerts strong international influences in commerce, finance, arts and entertainment. The city's name honors the Apostle, Saint Paul of Tarsus. The city's metropolitan area, the Greater São Paulo, ranks as the most populous in Brazil and the 12th most populous on Earth. The process of conurbation between the metropolitan areas around the Greater São Paulo (Campinas, Santos, Jundiaí, Sorocaba and São José dos Campos) created the São Paulo Macrometr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Video Recorder
A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices; such devices may alternatively be referred to as personal video recorders (PVRs), particularly in Canada. Similar small devices with built-in (~5 inch diagonal) displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and hig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumers
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chris Anderson (writer)
Chris Anderson (born July 9, 1961) is an English-American author and entrepreneur. He was with ''The Economist'' for seven years before joining ''Wired'' magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, '' The Long Tail: Why the Future of Business Is Selling Less of More''. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company. Life and work Early life Anderson was born in London. His family moved to the United States, when he was five. He enrolled for a degree program in physics from George Washington University and went on to study quantum mechanics and science journalism at the University of California, Berkeley. He later did research at Los Alamos National Laboratory. Career He began his career with a six-year period as editor at the two scientific journals, ''Nature'' and ''Science''. He then joined ''The Economist'' in 1994, whe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Niche Market
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. While you may have explicit moving items effectively at the top of the priority list. Although you can build your chances of achievement by beginning with a niche mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market (economics)
In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money. It can be said that a market is the process by which the prices of goods and services are established. Markets facilitate trade and enable the distribution and allocation of resources in a society. Markets allow any tradeable item to be evaluated and priced. A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf. ownership) of services and goods. Markets generally supplant gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, and source of goods for sale (local produce or stock registration). Markets can dif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Network
A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, (United States, U.S.), (Canada), the (United Kingdom, UK), the (Australia), (Germany), (South Korea), and NHK (Japan) are TV networks that provide television program, programming for local terrestrial television network affiliate, station affiliates to air using signals that can be picked up by the home television sets of local viewers. Networks generally, but not always, operate on a national scale; that is, they cover an entire country. Streaming media, Internet radio, and webcasting are sometimes considered forms of broadcasting despite the lack of terrestrial stations; its practitioners may also be called "broadcasters" or even "broadcast networks". American networks AT&T's "WEAF Chain" Following the Radio in the United St ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaudible Tone
A subaudible tone is a tone that is used to trigger an automated event at a radio station. A subaudible tone is audible; however, it is usually at a low level that is not noticeable to the average listener at normal volumes. It is a form of in-band signaling. Overview These tones are included in the audible main portion of audio in the case of satellite; on tape, these often are filtered. Normally, subaudible tones are at one of the following frequencies: 25, 35, 50, 75 hertz (Hz), or combinations of those frequencies. Until computerized radio automation became inexpensive and common, 25 and 35 Hz were used either in the audio stream or, in the case of tape cartridges used in radio broadcasting (better known as "carts"), on a special track on the tape to indicate to a radio station's automation system that it was time to trigger another event. With the advent of computers and digital satellite, these tones are relegated to triggering commercial announcements and legal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microphone
A microphone, colloquially called a mic or mike (), is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public events, motion picture production, live and recorded audio engineering, sound recording, two-way radios, megaphones, and radio and television broadcasting. They are also used in computers for recording voice, speech recognition, VoIP, and for other purposes such as ultrasonic sensors or knock sensors. Several types of microphone are used today, which employ different methods to convert the air pressure variations of a sound wave to an electrical signal. The most common are the dynamic microphone, which uses a coil of wire suspended in a magnetic field; the condenser microphone, which uses the vibrating diaphragm as a capacitor plate; and the contact microphone, which uses a crystal of piezoelectric material. Microphones typically n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portable People Meter
The Portable People Meter (PPM), also known as the Nielsen Meter, was a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable television. The PPM is worn like a pager, and detects hidden audio tones within a station or network's audio stream, logging each time it finds such a signal. There are several parts to the PPM system: *An encoder that inserts the tones subliminally into a station's or broadcast network's airchain via psychoacoustic masking; *A monitor that checks that the encoder is working properly; *The wearable Portable People Meter carried by each panelist; *A base station for each PPM, where each panelist in the household places it overnight to recharge the battery; and *A portable recharger for vacations and other trips away from the home base. The original PPM concept required the base station to be connected to a telephone line to transmit pane ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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