Brisk is a tea and juice

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

managed by the

Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

Lipton Lipton is a British brand of tea, owned by Ekaterra. Lipton was also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is named after its founder, Sir Thomas Lipton, who fo ...

Partnership, a joint venture founded in 1991 between

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

and

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit,

Ekaterra Ekaterra is a company based in Rotterdam, The Netherlands that produces tea and other herbal drinks. It was formed in 2021 as a distinct division within Unilever as part of a plan to divest the majority of its tea-making business. Unilever reta ...

, and its interests in the venture. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.

History

Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. Since being reformulated with

sucralose Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination of ...

, the amount of sugars has been reduced in most varieties by approximately half. Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

ad agency first launched the campaign in 1996, featuring pop-culture icons in

claymation Clay animation or claymation, sometimes plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine clay. Tra ...

, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk.

Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...

Babe Ruth George Herman "Babe" Ruth Jr. (February 6, 1895 – August 16, 1948) was an American professional baseball player whose career in Major League Baseball (MLB) spanned 22 seasons, from 1914 through 1935. Nicknamed "the Bambino" and "the Su ...

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...

Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...

Bruce Lee Bruce Lee (; born Lee Jun-fan, ; November 27, 1940 – July 20, 1973) was a Hong Kong and American martial artist and actor. He was the founder of Jeet Kune Do, a hybrid martial arts philosophy drawing from different combat disciplines that ...

Danny DeVito Daniel Michael DeVito Jr. (born November 17, 1944) is an American actor, comedian, and filmmaker. He gained prominence for his portrayal of the taxi dispatcher Louie De Palma in the television series ''Taxi'' (1978–1983), which won him a Gold ...

Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting'' (1985–1989) and appeared in over a hundred films, gaining recognition as an action hero a ...

Ozzy Osbourne John Michael "Ozzy" Osbourne (born 3 December 1948) is an English singer, songwriter, and television personality. He rose to prominence during the 1970s as the lead vocalist of the heavy metal band Black Sabbath, during which period he adop ...

Sylvester Stallone Sylvester Enzio Stallone (; born Michael Sylvester Gardenzio Stallone, ) is an American actor and filmmaker. After his beginnings as a struggling actor for a number of years upon arriving to New York City in 1969 and later Hollywood in 1974, h ...

(who voiced himself as

Rocky Balboa Robert "Rocky" Balboa (also known by his ring name The Italian Stallion), is a fictional title character and the protagonist of the ''Rocky'' film series. The character was created by Sylvester Stallone, who has also portrayed him in all eigh ...

Danny Trejo Danny Trejo ( ; born May 16, 1944) is an American actor. He has appeared in films including ''Desperado'', ''Heat'', and the ''From Dusk Till Dawn'' film series. With frequent collaborator and his second cousin Robert Rodriguez, he portrayed ...

and

Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...

have all been featured in Brisk spots. In an effort to compete with the

Arizona Beverage Company Arizona Beverages USA (stylized as AriZona) is an American producer of many flavors of iced tea, juice cocktails, and energy drinks based in Woodbury, New York. Arizona's first product was made available in 1992, to compete with Snapple. Bot ...

's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea,

sweet tea Sweet tea, also known as sweet iced tea, is a popular style of iced tea commonly consumed in countries such as the United States (especially the South) and Indonesia. Sweet tea is most commonly made by adding sugar or simple syrup to black tea e ...

, peach

green tea Green tea is a type of tea that is made from '' Camellia sinensis'' leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since the ...

, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.

References

External links

* {{Authority control Products introduced in 1991 Tea brands in the United States PepsiCo brands Non-alcoholic drinks Unilever brands Joint ventures