Bridge Mix or Grand Slam mix is a type of snack mix or

candy Candy, also called sweets (British English) or lollies (Australian English Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...

consisting of

nuts Nut often refers to: * Nut (fruit), fruit composed of a hard shell and a seed, or a collective noun for dry and edible fruits or seeds * Nut (hardware), fastener used with a bolt Nut or Nuts may also refer to: Arts, entertainment, and media Com ...

fruit In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particu ...

s, and "cremes" covered in milk and dark

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

. Some common ingredients in bridge mix include

peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible Seed, seeds. It is widely grown in the tropics and subtropics, important to both small ...

almond The almond (''Prunus amygdalus'', syn. ''Prunus dulcis'') is a species of tree native to Iran and surrounding countries, including the Levant. The almond is also the name of the edible and widely cultivated seed of this tree. Within the genus ...

raisin A raisin is a dried grape. Raisins are produced in many regions of the world and may be eaten raw or used in cooking, baking, and brewing. In the United Kingdom, Ireland, New Zealand, and Australia, the word ''raisin'' is reserved for the d ...

macadamia nut ''Macadamia'' is a genus of four species of trees in the flowering plant family Proteaceae. They are indigenous to Australia, native to northeastern New South Wales and central and southeastern Queensland specifically. Two species of the genus ...

malted milk balls Malted milk or malt powder is a powdered gruel made from a mixture of malted barley, wheat flour, and evaporated whole milk powder. The powder is used to add its distinctive flavor to beverages and other foods, but it is also used in baking ...

fruits In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particula ...

, and nougats.

Brach's Brach's () is a candy and sweets brand of Ferrara Candy Company. History In 1904, Emil J. Brach invested his $1,000 life savings in a storefront candy store. He named it "Brach's Palace of Sweets" and it was located at the corner of North Avenu ...

is one of the major US producers of Bridge Mix.

Hershey Canada The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

sells it under the name "Bridge Mixture." Bridge Mix may have been named for the card game

bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...

, since bridge tournaments are notorious for providing dishes of candy and snacks at the game tables. Alternatively, See's Bridge Mix may have begun as rejected candy bits that were pulled from "the bridge," a mechanical conveyor belt.

Hershey Canada's product

Hershey Canada's Bridge Mixture is sold in yellow boxes of 52 grams, 105 grams and 130 grams, or bags of 290 and 340 grams. The mixture includes candies coated in both milk and dark chocolate. There is no significant

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

of the product, which maintains its somewhat low profile. , the packages do not bear the Hershey logo and the product is not mentioned in the Hershey Canada website. The fine print indicates that the product is "Manufactured by Hershey Canada Inc." Because of its low profile, Bridge Mixture depends greatly on word of mouth marketing. The slogan for the candy is: "A delicious assortment of coated confectionery." The mixture includes: Mint, orange, and Irish-creme-flavored pieces coated in dark chocolate; peanuts, raisins, caramels, and

Turkish delight Turkish delight or lokum ( ota, لوقوم) is a family of confections based on a gel of starch and sugar. Premium varieties consist largely of chopped dates, pistachios, hazelnuts or walnuts bound by the gel; traditional varieties are often f ...

coated in milk chocolate. In 2022 Hershey removed the mint, orange, Irish cream, caramels and Turkish delight, while adding 20% more peanuts to the bag.

Trademark

The Canadian "Bridge Mixture" trademark is owned by Hershey Canada Inc. It was first registered in 1951, by the Walter M. Lowney Company, and first used in 1935. The Lowney logo remains on the packaging under Hershey's manufacturing.

References

{{DEFAULTSORT:Bridge Mix Brand name confectionery