Bottlenotes is a wine community site founded in June 2005 in

Palo Alto, California Palo Alto (; Spanish language, Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree kno ...

by Kim Donaldson and Alyssa Rapp. The original

business plan A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on t ...

was completed by Rapp with the help of classmates from the

Stanford Graduate School of Business The Stanford Graduate School of Business (also known as Stanford GSB) is the graduate business school of Stanford University, a private research university in Stanford, California. For several years it has been the most selective business schoo ...

between 2003 & 2005. The site was developed as an e-commerce site that matched users’ taste preferences with wine options and was featured in numerous publications including

Wine Enthusiast Magazine ''Wine Enthusiast'' magazine is an American wine magazine published by Wine Enthusiast Companies in Valhalla, New York. Founded in 1979 by Adam and Sybil Strum, Wine Enthusiast Companies engages in the wine accessories, storage, information, educat ...

. It has now become a media platform with both marketing and social media capabilities. The company's use of social media and user feedback has been featured in the

Entrepreneur Magazine ''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquartere ...

blog,

SUCCESS Success is the state or condition of meeting a defined range of expectations. It may be viewed as the opposite of failure. The criteria for success depend on context, and may be relative to a particular observer or belief system. One person mig ...

Magazine, and

Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...

. Bottlenotes hosts wine tastings in cities across the U.S. called ''Around the World in 80 Sips'' that have been featured in

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

Dining Calendar, produces ''The Daily Sip'', a daily e-newsletter with over 150,000 subscribers edited by

Karen MacNeil Karen MacNeil (born 1954) is an American author, journalist, wine educator and consultant. Career MacNeil's first article, on the subject of the best butter on offer in New York delis, was published in ''The Village Voice.'' She transitioned to wi ...

, author of ''The Wine Bible'', and has created an iPhone app that allows users to rate, remember, and record notes on wines they've tried, and share that information with other users. The app was an official Honoree of the 2011

Webby Awards The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

References

External links

* {{Authority control Wine websites American review websites