Bolivisión Santa Cruz is a

Bolivia Bolivia, officially the Plurinational State of Bolivia, is a landlocked country located in central South America. The country features diverse geography, including vast Amazonian plains, tropical lowlands, mountains, the Gran Chaco Province, w ...

n television station licensed to

Santa Cruz de la Sierra Santa Cruz de la Sierra (; ), commonly known as Santa Cruz, is the largest city in Bolivia and the capital of the Santa Cruz Department (Bolivia), Santa Cruz department. Situated on the Pirai River (Bolivia), Pirai River in the eastern Tropical ...

. Operating on VHF channel 4 (digital channel 28, PSIP 4.1), it is both an

owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an network af ...

and the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...

Bolivisión Bolivisión is a commercial Bolivian television station with its main station in La Paz. The channel was launched on June 17, 1997, following the dissolution of Telesistema Boliviano, and later the creation of Unitel and the beginning of its relat ...

, a network owned by Albavisión, in turn owned by

Remigio Ángel González Remigio Ángel González (Higueras, Nuevo León, June 14, 1944) is a Mexican-born owner of the Latin American media network Albavisión. He has lived in Miami since 1987. The network (previously named Televideo Services) is named for his wife Alba ...

. The licensee for the department operates under the name of Galavisión S.R.L., which also oversees two relay stations in Montero on channel 3 and Warnes on channel 33.

History

Galavisión started broadcasting on channel 4 in 1984, like most of the early private television stations, it relied heavily on piracy of foreign content, canned, with its audience preferring entertainment and mainly seen as elitist. During the 1980s, the station had Gloria Morales, who moved from Cruceña de Televisión, as its announcer. In the mid-90s, the station produced a variety show called ''Garabato'', as well as TV movies and dramas produced by Safipro. In 1996-1997, due to a rift that dissolved Telesistema Boliviano and CDT, as well as ECOR's acquisition of channel 9, the station was sold to Ernesto Asbún, owner of Antena Uno in Cochabamba. Following the acquisition of several other stations (

América TV América TV (call sign LS 86 TV) is an Argentine television station broadcasting on channel 2 in La Plata, Buenos Aires Province, Argentina, and one of Argentina's five national television networks. It is owned by Grupo América. América TV ...

, channel 6, moved to channel 5) and a handful of other stations, Bolivisión was created. At the end of May 2007, weeks after Remigio Ángel González bought the network, he visited its facilities in a two-leg tour of Bolivia. The takeover by Albavisión also led to a reduction in the number of locally-made programming, and was accused of centricism over the west of the country, especially the national capital, La Paz. In July 2010, following the collapse of its transmitter and damages to its equipment, production was relocated to La Paz. Its commercial and administrative functions were still operational. Talks of building a new local studio were underway in February 2015. It resumed local production in June 2015, with the introduction of new studios and an HD-ready transmitter.

Technical information

Bolivisión Santa Cruz started digital terrestrial and, in turn, HD broadcasts in 2018, alongside its sister O&O stations in the trunk axis (La Paz and Cochabamba).La ATT informa que 21 canales digitales del eje central emiten su señal digital en HD (alta definición)
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References

{{Santa Cruz TV Spanish-language television stations Television in Bolivia Television channels and stations established in 1984 1984 establishments in Bolivia