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A blog (a
truncation In mathematics and computer science, truncation is limiting the number of digits right of the decimal point. Truncation and floor function Truncation of positive real numbers can be done using the floor function. Given a number x \in \mathbb ...
of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks,
advocacy group Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
s, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other " microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming. Previously, knowledge of such technologies as HTML and File Transfer Protocol had been required to publish content on the Web, and early Web users therefore tended to be hackers and computer enthusiasts. In the 2010s, the majority are interactive Web 2.0 websites, allowing visitors to leave online comments, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of
social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...
. Indeed, bloggers not only produce content to post on their blogs but also often build social relations with their readers and other bloggers. However, there are high-readership blogs which do not allow comments. Many blogs provide commentary on a particular subject or topic, ranging from
philosophy Philosophy (from , ) is the systematized study of general and fundamental questions, such as those about existence, reason, knowledge, values, mind, and language. Such questions are often posed as problems to be studied or resolved. Some ...
, religion, and arts to science, politics, and sports. Others function as more personal online diaries or online brand advertising of a particular individual or company. A typical blog combines text,
digital image A digital image is an image composed of picture elements, also known as ''pixels'', each with ''finite'', '' discrete quantities'' of numeric representation for its intensity or gray level that is an output from its two-dimensional functions ...
s, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs. However, blog owners or authors often moderate and filter online comments to remove
hate speech Hate speech is defined by the ''Cambridge Dictionary'' as "public speech that expresses hate or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation". Hate speech is "usually thoug ...
or other offensive content. Most blogs are primarily textual, although some focus on art ('' art blogs''), photographs ('' photoblogs''), videos ('' video blogs'' or "''vlogs''"), music ('' MP3 blogs''), and audio ('' podcasts''). In education, blogs can be used as instructional resources; these are referred to as ''
edublog An edublog is a blog created for educational purposes. Edublogs archive and support student and teacher learning by facilitating reflection, questioning by self and others, collaboration and by providing contexts for engaging in higher-order thinki ...
s''. Microblogging is another type of blogging, featuring very short posts. 'Blog' and 'blogging' are now loosely used for content creation and sharing on social media, especially when the content is long-form and one creates and shares content on regular basis. So, one could be maintaining a blog on Facebook or blogging on
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. , there were over 156 million public blogs in existence. On February 20, 2014, there were around 172 million Tumblr and 75.8 million WordPress blogs in existence worldwide. According to critics and other bloggers in 2010 and 2014, Blogger was the most popular blogging service in use. However, Blogger does not offer public statistics. Technorati lists 1.3 million blogs as of February 22, 2014.


History

The term "weblog" was coined by Jorn Barger on December 17, 1997. The short form, "blog", was coined by
Peter Merholz Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a su ...
, who jokingly broke the word ''weblog'' into the phrase ''we blog'' in the sidebar of his blog Peterme.com in April or May 1999. Shortly thereafter,
Evan Williams Evan Williams may refer to: __NOTOC__ People In sport * Evan O. Williams (c. 1889–1946), American football and basketball coach * Evan Williams (footballer) (born 1943), Scottish football goalkeeper * Evan Williams (jockey) (1912–2001), horse ...
at Pyra Labs used "blog" as both a noun and verb ("to blog", meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to the popularization of the terms.


Origins

Before blogging became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie,
Byte Information Exchange BYTE Information eXchange (BIX) was an online service created by ''BYTE''. History ''BYTE'' in the October 1984 issue announced BYTEnet, "a project in computer conferencing", with 200 beta testers who received free service during the "experiment". ...
(BIX) and the early
CompuServe CompuServe (CompuServe Information Service, also known by its initialism CIS) was an American online service provider, the first major commercial one in the world – described in 1994 as "the oldest of the Big Three information services (the oth ...
, e-mail lists, and
Bulletin Board System A bulletin board system (BBS), also called computer bulletin board service (CBBS), is a computer server running software that allows users to connect to the system using a terminal program. Once logged in, the user can perform functions such as ...
s (BBS). In the 1990s, Internet forum software created running conversations with "threads". Threads are topical connections between messages on a virtual " corkboard". From June 14, 1993, Mosaic Communications Corporation maintained their "What's New" list of new websites, updated daily and archived monthly. The page was accessible by a special "What's New" button in the Mosaic web browser. The earliest instance of a commercial blog was on the first business to consumer Web site created in 1995 by
Ty, Inc. Ty (stylized as ty) is an American multinational corporation headquartered in Oak Brook, Illinois, a suburb of Chicago. It was founded by Ty Warner in 1986. It designs, develops and sells products, most notably Beanie Babies, exclusively to spec ...
, which featured a blog in a section called "Online Diary". The entries were maintained by featured Beanie Babies that were voted for monthly by Web site visitors. The modern blog evolved from the online diary where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers. Justin Hall, who began personal blogging in 1994 while a student at
Swarthmore College Swarthmore College ( , ) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Swarthmore, Pennsylvania. Founded in 1864, with its first classes held in 1869, Swarthmore is one of the earliest coeduca ...
, is generally recognized as one of the earlier bloggers, as is Jerry Pournelle. Dave Winer's Scripting News is also credited with being one of the older and longer running weblogs. The Australian Netguide magazine maintained the Daily Net News on their web site from 1996. Daily Net News ran links and daily reviews of new websites, mostly in Australia. Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and EyeTap device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as sousveillance, and such journals were also used as evidence in legal matters. Some early bloggers, such as The Misanthropic Bitch, who began in 1997, actually referred to their online presence as a zine, before the term blog entered common usage. The first research paper about blogging was Torill Mortensen and Jill Walker Rettberg's paper "Blogging Thoughts", which analysed how blogs were being used to foster research communities and the exchange of ideas and scholarship, and how this new means of networking overturns traditional power structures.


Technology

Early blogs were simply manually updated components of common Websites. In 1995, the "Online Diary" on the
Ty, Inc. Ty (stylized as ty) is an American multinational corporation headquartered in Oak Brook, Illinois, a suburb of Chicago. It was founded by Ty Warner in 1986. It designs, develops and sells products, most notably Beanie Babies, exclusively to spec ...
Web site was produced and updated manually before any blogging programs were available. Posts were made to appear in reverse chronological order by manually updating text-based HTML code using FTP software in real time several times a day. To users, this offered the appearance of a live diary that contained multiple new entries per day. At the beginning of each new day, new diary entries were manually coded into a new HTML file, and at the start of each month, diary entries were archived into their own folder, which contained a separate HTML page for every day of the month. Then, menus that contained links to the most recent diary entry were updated manually throughout the site. This text-based method of organizing thousands of files served as a springboard to define future blogging styles that were captured by blogging software developed years later. The evolution of electronic and software tools to facilitate the production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible for a much larger and less technically-inclined population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of "blogging". Blogs can be hosted by dedicated
blog hosting service A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
s, on regular web hosting services, or run using blog software.


Rise in popularity

After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: *
Bruce Ableson Bruce Ableson (born September 16, 1963 in New York) is an American computer programmer and website developer. He is best known as the inventor of Open Diary, the first online blogging community. Ableson was raised in West Bloomfield Township, M ...
launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries. * Brad Fitzpatrick started LiveJournal in March 1999. * Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a "news page" on a Web site, followed by DiaryLand in September 1999, focusing more on a personal diary community. *
Evan Williams Evan Williams may refer to: __NOTOC__ People In sport * Evan O. Williams (c. 1889–1946), American football and basketball coach * Evan Williams (footballer) (born 1943), Scottish football goalkeeper * Evan Williams (jockey) (1912–2001), horse ...
and
Meg Hourihan Meg Hourihan is the cofounder of Pyra Labs, the company that launched the Blogger.com, Blogger personal blogging software that was acquired by Google. Career Hourihan graduated from Tufts University in 1994. In 1999, she and Evan Williams (Int ...
( Pyra Labs) launched Blogger.com in August 1999 (purchased by Google in February 2003)


Political impact

An early milestone in the rise in importance of blogs came in 2002, when many bloggers focused on comments by
U.S. Senate Majority Leader The positions of majority leader and minority leader are held by two United States senators and members of the party leadership of the United States Senate. They serve as the chief spokespersons for their respective political parties holding t ...
Trent Lott. Senator Lott, at a party honoring
U.S. Senator The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and powe ...
Strom Thurmond James Strom Thurmond Sr. (December 5, 1902June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Prior to his 48 years as a senator, he served as the 103rd governor of South Caro ...
, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president. Lott's critics saw these comments as tacit approval of racial segregation, a policy advocated by Thurmond's 1948 presidential campaign. This view was reinforced by documents and recorded interviews dug up by bloggers. (See Josh Marshall's '' Talking Points Memo''.) Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after blogs broke the story. Blogging helped to create a political crisis that forced Lott to step down as majority leader. Similarly, blogs were among the driving forces behind the "
Rathergate The Killian documents controversy (also referred to as Memogate or Rathergate) involved six documents containing false allegations about President George W. Bush's service in the Texas Air National Guard in 1972–73, allegedly typed in 1973. Da ...
" scandal. To wit: (television journalist) Dan Rather presented documents (on the CBS show ''
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
'') that conflicted with accepted accounts of President Bush's military service record. Bloggers declared the documents to be forgeries and presented evidence and arguments in support of that view. Consequently, CBS apologized for what it said were inadequate reporting techniques (see
Little Green Footballs Little Green Footballs (LGF) is an American political blog run by web designer Charles Foster Johnson. In its beginning years, the site had a right-wing orientation and was known for its advocacy of the War on Terrorism and the Iraq War, as well ...
). Many bloggers view this scandal as the advent of blogs' acceptance by the mass media, both as a news source and opinion and as means of applying political pressure. The impact of these stories gave greater credibility to blogs as a medium of news dissemination. Though often seen as partisan gossips, bloggers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead. More often, however, news blogs tend to react to material already published by the mainstream media. Meanwhile, an increasing number of experts blogged, making blogs a source of in-depth analysis. In Russia, some political bloggers have started to challenge the dominance of official, overwhelmingly pro-government media. Bloggers such as Rustem Adagamov and
Alexei Navalny Alexei Anatolievich Navalny ( rus, links=no, Алексей Анатольевич Навальный, , ɐlʲɪkˈsʲej ɐnɐˈtolʲjɪvʲɪtɕ nɐˈvalʲnɨj; born 4 June 1976) is a Opposition to Vladimir Putin in Russia, Russian opposition ...
have many followers, and the latter's nickname for the ruling United Russia party as the "party of crooks and thieves" has been adopted by anti-regime protesters. This led to '' The Wall Street Journal'' calling Navalny "the man Vladimir Putin fears most" in March 2012.


Mainstream popularity

By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Blogging was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source. (See Howard Dean and Wesley Clark.) Even politicians not actively campaigning, such as the UK's Labour Party's Member of Parliament (MP) Tom Watson, began to blog to bond with constituents. In January 2005, ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
'' magazine listed eight bloggers whom business people "could not ignore": Peter Rojas, Xeni Jardin, Ben Trott,
Mena Trott Mena Grabowski Trott (born Philomena Frances Grabowski on 16 September 1977, now Mena Grabowski Lazar) is a co-founder of Six Apart, creator of Movable Type and TypePad. Career Trott was president of Six Apart. The company name originates from t ...
, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis. Israel was among the first national governments to set up an official blog.Israel Video Blog aims to show the world 'the beautiful face of real Israel'
Ynet, February 24, 2008.
Under David Saranga, the Israeli Ministry of Foreign Affairs became active in adopting Web 2.0 initiatives, including an official video blog and a political blog.Latest PR venture of Israel's diplomatic mission in New York attracts large Arab audience
Ynet, June 21, 2007.
The Foreign Ministry also held a microblogging press conference via Twitter about its war with Hamas, with Saranga answering questions from the public in common text-messaging abbreviations during a live worldwide press conference. The questions and answers were later posted on
IsraelPolitik IsraelPolitik is an official blog of the Consulate General of Israel in New York, and the second blog to be administered by the Israeli Consulate’s media and public affairs team.
, the country's official political blog.The Toughest Q's Answered in the Briefest Tweets
Noam Cohen, '' The New York Times'', January 3, 2009. Retrieved January 5, 2009.
The impact of blogging on the mainstream media has also been acknowledged by governments. In 2009, the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within the same circulation area. Discussion emerged as to whether the newspaper industry would benefit from a stimulus package by the federal government. U.S. President Barack Obama acknowledged the emerging influence of blogging upon society by saying, "if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, then what you will end up getting is people shouting at each other across the void, but not a lot of mutual understanding". Between 2009 and 2012, an Orwell Prize for blogging was awarded.


Types

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. ;Personal blogs: The personal blog is an ongoing online diary or commentary written by an individual, rather than a corporation or organization. While the vast majority of personal blogs attract very few readers, other than the blogger's immediate family and friends, a small number of personal blogs have become popular, to the point that they have attracted lucrative advertising sponsorship. A tiny number of personal bloggers have become famous, both in the online community and in the real world. ;Collaborative blogs or group blogs: A type of weblog in which posts are written and published by more than one author. The majority of high-profile collaborative blogs are organised according to a single uniting theme, such as politics, technology or advocacy. In recent years, the blogosphere has seen the emergence and growing popularity of more collaborative efforts, often set up by already established bloggers wishing to pool time and resources, both to reduce the pressure of maintaining a popular website and to attract a larger readership. ; Microblogging: Microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media—on the internet. Microblogging offers a portable communication mode that feels organic and spontaneous to many users. It has captured the public imagination, in part because the short posts are easy to read on the go or when waiting. Friends use it to keep in touch, business associates use it to coordinate meetings or share useful resources, and celebrities and politicians (or their publicists) microblog about concert dates, lectures, book releases, or tour schedules. A wide and growing range of add-on tools enables sophisticated updates and interaction with other applications. The resulting profusion of functionality is helping to define new possibilities for this type of communication. Examples of these include Twitter, Facebook, Tumblr and, by far the largest,
Weibo Weibo may refer to: * Microblogging in China, or China-based microblogging services (), including: ** NetEase Weibo (), launched by NetEase ** People's Weibo (), launched by ''People's Daily'' ** Phoenix Weibo (), launched by Phoenix Television ** W ...
. ;Corporate and organizational blogs: A blog can be private, as in most cases, or it can be for business or not-for-profit organization or government purposes. Blogs used internally and only available to employees via an
Intranet An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in c ...
are called corporate blogs. Companies use internal corporate blogs to enhance the communication, culture and employee engagement in a corporation. Internal corporate blogs can be used to communicate news about company policies or procedures, build employee
esprit de corps Morale, also known as esprit de corps (), is the capacity of a group's members to maintain belief in an institution or goal, particularly in the face of opposition or hardship. Morale is often referenced by authority figures as a generic value ...
and improve morale. Companies and other organizations also use external, publicly accessible blogs for marketing, branding, or public relations purposes. Some organizations have a blog authored by their executive; in practice, many of these executive blog posts are penned by a ghostwriter who makes posts in the style of the credited author. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities. ;Aggregated blogs: Individuals or organization may aggregate selected feeds on a specific topic, product or service and provide a combined view for its readers. This allows readers to concentrate on reading instead of searching for quality on-topic content and managing subscriptions. Many such aggregations called planets from name of
Planet (software) Planet is a feed aggregator that runs on a web server. It creates pages with entries from the original feeds in chronological order, most recent entries first. Etymology In online media a planet is a feed aggregator application designed to col ...
that perform such aggregation, hosting sites usually have ''planet.''
subdomain In the Domain Name System (DNS) hierarchy, a subdomain is a domain that is a part of another (main) domain. For example, if a domain offered an online store as part of their website example.com, it might use the subdomain shop.example.com . Ov ...
in domain name (like http://planet.gnome.org/). ;By genre: Some blogs focus on a particular subject, such as political blogs, journalism blogs,
health blog Health blogs are niche blogs that cover health topics, events and/or related content of the health industry and the general community. Definition A health blog can cover diverse health related concerns such as nutrition and diet, fitness, weig ...
s,
travel blog The genre of travel literature encompasses outdoor literature, guide books, nature writing, and travel memoirs. One early travel memoirist in Western literature was Pausanias, a Greek geographer of the 2nd century CE. In the early modern period ...
s (also known as ''travelogs''), gardening blogs, house blogs, Book Blogs, fashion blogs, beauty blogs, lifestyle blogs, party blogs, wedding blogs, photography blogs, project blogs, psychology blogs, sociology blogs, education blogs, niche blogs,
classical music blog A classical music blog uses the blogging format to cover classical music issues from a wide range of perspectives, including music lovers, individual performers and ensembles, composers, arts organizations and music critics. Overview As blogging h ...
s, quizzing blogs, legal blogs (often referred to as a blawgs), or dreamlogs. How-to/ Tutorial blogs are becoming increasing popular. Two common types of genre blogs are art blogs and
music blog An MP3 blog is a type of blog in which the creator makes music files, normally in the MP3 format, available for download. They are also known as musicblogs, audioblogs or soundblogs (the latter two can also mean podcasts). MP3 blogs have become ...
s. A blog featuring discussions, especially about
home A home, or domicile, is a space used as a permanent or semi-permanent residence for one or many humans, and sometimes various companion animals. It is a fully or semi sheltered space and can have both interior and exterior aspects to it. H ...
and family is not uncommonly called a mom blog. While not a legitimate type of blog, one used for the sole purpose of spamming is known as a splog. ;By media type: A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a
sketchblog A photoblog (or photolog) is a form of photo sharing and publishing in the format of a blog. It differs from a blog through the predominant use of and focus on photographs rather than text. Photoblogging (the action of posting photos to a photo ...
or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs. A rare type of blog hosted on the Gopher Protocol is known as a phlog. ;By device: A blog can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or
PDA PDA may refer to: Science and technology * Patron-driven acquisition, a mechanism for libraries to purchase books *Personal digital assistant, a mobile device * Photodiode array, a type of detector * Polydiacetylenes, a family of conducting poly ...
could be called a moblog. One early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance. Such journals have been used as evidence in legal matters. ; Reverse blog: A reverse blog is composed by its users rather than a single blogger. This system has the characteristics of a blog and the writing of several authors. These can be written by several contributing authors on a topic or opened up for anyone to write. There is typically some limit to the number of entries to keep it from operating like a web forum.


Community and cataloging

; Blogosphere: The collective community of all blogs and blog authors, particularly notable and widely read blogs, is known as the ''blogosphere''. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments, linkbacks (refbacks, trackbacks or pingbacks), and backlinks. Discussions "in the blogosphere" were occasionally used by the media as a gauge of public opinion on various issues. Because new, untapped communities of bloggers and their readers can emerge in the space of a few years, Internet marketers pay close attention to "trends in the blogosphere". ; Blog search engines: Several blog search engines have been used to search blog contents, such as
Bloglines Bloglines was a web-based news aggregator for reading syndicated feeds using the RSS and Atom formats. Users could subscribe to the syndicated feeds for free using a web browser. Bloglines offered an application programming interface that mainta ...
(defunct), BlogScope (defunct), and Technorati (defunct). ;Blogging communities and directories: Several online communities exist that connect people to blogs and bloggers to other bloggers. Interest-specific blogging platforms are also available. For instance, Blogster has a sizable community of political bloggers among its members.
Global Voices Global Voices is an international community of writers, bloggers and digital activists that aim to translate and report on what is being said in citizen media worldwide. It is a non-profit project started at the Berkman Center for Internet and S ...
aggregates international bloggers, "with emphasis on voices that are not ordinarily heard in international mainstream media." ;Blogging and advertising: It is common for blogs to feature
banner advertisement A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linkin ...
s or promotional content, either to financially benefit the blogger, support website hosting costs, or to promote the blogger's favourite causes or products. The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product. As the popularity of blogging continued to rise (as of 2006), the commercialisation of blogging is rapidly increasing. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities with their products. In the book ''Fans, Bloggers, and Gamers'', Henry Jenkins stated that "Bloggers take knowledge into their own hands, enabling successful navigation within and between these emerging knowledge cultures. One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing the diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers."


Popularity

*Before 2006: The blogdex project was launched by researchers in the MIT Media Lab to crawl the Web and gather data from thousands of blogs to investigate their social properties. Information was gathered by the tool for over four years, during which it autonomously tracked the most contagious information spreading in the blog community, ranking it by recency and popularity. It can, therefore, be considered the first instantiation of a memetracker. The project was replaced by tailrank.com, which in turn has been replaced by spinn3r.com. *2006: Blogs are given rankings by
Alexa Internet Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. ...
(web hits of Alexa Toolbar users), and formerly by blog search engine Technorati based on the number of incoming links (Technorati stopped doing this in 2014). In August 2006, Technorati found that the most linked-to blog on the internet was that of Chinese actress Xu Jinglei.Fickling, David
Internet killed the TV star
'' The Guardian'' NewsBlog, August 15, 2006
Chinese media Xinhua reported that this blog received more than 50 million page views, claiming it to be the most popular blog in the world. Technorati rated Boing Boing to be the most-read group-written blog. *2008: , blogging had become such a mania that a new blog was created every second of every minute of every hour of every day. Researchers have actively analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e., blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly and are perhaps more indicative of popularity and authority than blogrolls since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.


Blurring with the mass media

Many bloggers, particularly those engaged in
participatory journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, a ...
, are amateur journalists, and thus they differentiate themselves from the professional reporters and editors who work in
mainstream media In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought.Chomsky, Noam, ''"What makes mai ...
organizations. Other bloggers are media professionals who are publishing online, rather than via a TV station or newspaper, either as an add-on to a traditional media presence (e.g., hosting a radio show or writing a column in a paper newspaper), or as their sole journalistic output. Some institutions and organizations see blogging as a means of "getting around the filter" of media " gatekeepers" and pushing their messages directly to the public. Many mainstream journalists, meanwhile, write their own blogs—well over 300, according to CyberJournalist.net's J-blog list. The first known use of a blog on a news site was in August 1998, when
Jonathan Dube Jonathan Dube is a digital media executive. He currently serves as Senior Vice President and General Manager, AOL News & Information. Dube leads the News content division, which includes the AOL News, Technology, Finance, and Sports groups. He pr ...
of '' The Charlotte Observer'' published one chronicling Hurricane Bonnie. Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television: Duncan Black (known widely by his pseudonym, Atrios), Glenn Reynolds ( Instapundit),
Markos Moulitsas Zúniga Markos Moulitsas Zúniga (; born September 11, 1971), often known by his username and former military nickname "Kos" ( ), is an American blogger who is the founder and publisher of Daily Kos, a blog focusing on Modern liberalism in the United S ...
( Daily Kos), Alex Steffen ( Worldchanging), Ana Marie Cox ( Wonkette), Nate Silver (
FiveThirtyEight.com ''FiveThirtyEight'', sometimes rendered as ''538'', is an American website that focuses on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which takes its name from the number of electors in th ...
), and Ezra Klein (Ezra Klein blog in '' The American Prospect,'' now in '' The Washington Post'). In counterpoint, Hugh Hewitt exemplifies a mass media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger. Similarly, it was ''Emergency Preparedness and Safety Tips On Air and Online'' blog articles that captured
Surgeon General of the United States The surgeon general of the United States is the operational head of the United States Public Health Service Commissioned Corps (PHSCC) and thus the leading spokesperson on matters of public health in the federal government of the United States. Th ...
Richard Carmona Richard Henry Carmona (born November 22, 1949) is an American physician, nurse, police officer, public health administrator, and politician. He was a vice admiral in the Public Health Service Commissioned Corps and served as the seventeenth Surg ...
's attention and earned his kudos for the associated broadcasts by talk show host Lisa Tolliver and Westchester Emergency Volunteer Reserves- Medical Reserve Corps Director Marianne Partridge. Blogs have also had an influence on minority languages, bringing together scattered speakers and learners; this is particularly so with blogs in Gaelic languages. Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging. There are examples of bloggers who have published books based on their blogs, e.g., Salam Pax,
Ellen Simonetti Ellen Simonetti (born December 15, 1974, North Carolina) is a former flight attendant who was fired after documenting her life and work experiences on a blog in the early 2000s. Early life and airline career Simonetti, one of three siblings, wa ...
, Jessica Cutler, and
ScrappleFace ScrappleFace is a U.S. website run by Scott Ott that satirizes the news from a conservative perspective. History The name ScrappleFace was coined by Ott's grandmother, Jessica McMaster (1915–2006), who cared for Ott and his brothers from the a ...
. Blog-based books have been given the name
blook A blook is a printed book that contains or is based on content from a blog. The first printed blook was User Interface Design for Programmers, by Joel Spolsky, published by Apress on June 26, 2001, based on his blog Joel on Software. An early bl ...
. A prize for the best blog-based book was initiated in 2005, the Lulu Blooker Prize. However, success has been elusive offline, with many of these books not selling as well as their blogs. The book based on Julie Powell's blog "The Julie/Julia Project" was made into the film '' Julie & Julia'', apparently the first to do so.


Consumer-generated advertising

Consumer-generated advertising Consumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, Internet forum, forums, social networking services, and individual websites. This sponsored cont ...
is a relatively new and controversial development, and it has created a new model of marketing communication from businesses to consumers. Among the various forms of advertising on blog, the most controversial are the sponsored posts. These are blog entries or posts and may be in the form of feedback, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword or several keywords. Blogs have led to some
disintermediation Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which h ...
and a breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites. On the other hand, new companies specialised in blog advertising have been established to take advantage of this new development as well. However, there are many people who look negatively on this new development. Some believe that any form of commercial activity on blogs will destroy the blogosphere's credibility.


Legal and social consequences

Blogging can result in a range of legal liabilities and other unforeseen consequences.


Defamation or liability

Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability. U.S. payouts related to blogging totalled $17.4 million by 2009; in some cases these have been covered by umbrella insurance. The courts have returned with mixed verdicts. Internet Service Providers (ISPs), in general, are immune from liability for information that originates with third parties (U.S.
Communications Decency Act The Communications Decency Act of 1996 (CDA) was the United States Congress's first notable attempt to regulate pornographic material on the Internet. In the 1997 landmark case ''Reno v. ACLU'', the United States Supreme Court unanimously struck ...
and the EU Directive 2000/31/EC). In ''Doe v. Cahill'', the Delaware Supreme Court held that stringent standards had to be met to unmask the
anonymous bloggers An anonymous blog is a blog without any acknowledged author or contributor. Anonymous bloggers may achieve anonymity through the simple use of a pseudonym, or through more sophisticated techniques such as layered encryption routing, manipulation ...
and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the trial court for reconsideration. In a bizarre twist, the Cahills were able to obtain the identity of John Doe, who turned out to be the person they suspected: the town's mayor, Councilman Cahill's political rival. The Cahills amended their original complaint, and the mayor settled the case rather than going to trial. In January 2007, two prominent Malaysian political bloggers, Jeff Ooi and Ahirudin Attan, were sued by a pro-government newspaper, The New Straits Times Press (Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin Aun and Brenden John a/l John Pereira over alleged defamation. The plaintiff was supported by the Malaysian government. Following the suit, the Malaysian government proposed to "register" all bloggers in Malaysia to better control parties against their interests. This is the first such legal case against bloggers in the country. In the United States, blogger Aaron Wall was sued by Traffic Power for
defamation Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...
and publication of trade secrets in 2005. According to ''Wired'' magazine, Traffic Power had been "banned from Google for allegedly rigging search engine results." Wall and other " white hat" search engine optimization consultants had exposed Traffic Power in what they claim was an effort to protect the public. The case was dismissed for lack of personal jurisdiction, and Traffic Power failed to appeal within the allowed time. In 2009, NDTV issued a legal notice to Indian blogger Kunte for a blog post criticizing their coverage of the Mumbai attacks. The blogger unconditionally withdrew his post, which resulted in several Indian bloggers criticizing NDTV for trying to silence critics.


Employment

Employees who blog about elements of their place of employment can begin to affect the reputation of their employer, either in a positive way, if the employee is praising the employer and its workplaces, or in a negative way, if the blogger is making negative comments about the company or its practices. In general, attempts by employee bloggers to protect themselves by maintaining anonymity have proved ineffective. In 2009, a controversial and landmark decision by The Hon. Mr Justice Eady refused to grant an order to protect the anonymity of Richard Horton. Horton was a police officer in the United Kingdom who blogged about his job under the name "NightJack". Delta Air Lines fired
flight attendant A flight attendant, also known as steward/stewardess or air host/air hostess, is a member of the aircrew aboard commercial flights, many business jets and some government aircraft. Collectively called cabin crew, flight attendants are prima ...
Ellen Simonetti Ellen Simonetti (born December 15, 1974, North Carolina) is a former flight attendant who was fired after documenting her life and work experiences on a blog in the early 2000s. Early life and airline career Simonetti, one of three siblings, wa ...
because she posted photographs of herself in uniform on an aeroplane and because of comments posted on her blog "Queen of Sky: Diary of a Flight Attendant" which the employer deemed inappropriate. This case highlighted the issue of personal blogging and freedom of expression versus employer rights and responsibilities, and so it received wide media attention. Simonetti took legal action against the airline for "wrongful termination, defamation of character and lost future wages". The suit was postponed while Delta was in bankruptcy proceedings. In early 2006, Erik Ringmar, a senior lecturer at the London School of Economics, was ordered by the convenor of his department to "take down and destroy" his blog in which he discussed the quality of education at the school. Mark Jen was terminated in 2005 after 10 days of employment as an assistant product manager at Google for discussing corporate secrets on his personal blog, then called 99zeros and hosted on the Google-owned Blogger service. He blogged about unreleased products and company finances a week before the company's earnings announcement. He was fired two days after he complied with his employer's request to remove the sensitive material from his blog. In India, blogger Gaurav Sabnis resigned from IBM after his posts questioned the claims made by a management school. Jessica Cutler, aka "The Washingtonienne", blogged about her sex life while employed as a congressional assistant. After the blog was discovered and she was fired, she wrote a novel based on her experiences and blog: ''The Washingtonienne: A Novel''. , Cutler is being sued by one of her former lovers in a case that could establish the extent to which bloggers are obligated to protect the privacy of their real life associates. Catherine Sanderson, a.k.a.
Petite Anglaise Petite Anglaise is the pseudonym of Catherine Sanderson, a British blogger living in Paris, whose blog articles caused her to be sacked from Dixon Wilson Chartered Accountants. Subsequently, she was offered a publishing deal, and her first book, ...
, lost her job in Paris at a British accountancy firm because of blogging. Although given in the blog in a fairly anonymous manner, some of the descriptions of the firm and some of its people were less than flattering. Sanderson later won a compensation claim case against the British firm, however. On the other hand, Penelope Trunk wrote an upbeat article in '' The Boston Globe'' in 2006, entitled "Blogs 'essential' to a good career". She was one of the first journalists to point out that a large portion of bloggers are professionals and that a well-written blog can help attract employers.


Business owners

Business owners who blog about their business can also run into legal consequences. Mark Cuban, owner of the
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Western Conference (NBA), Western Conferenc ...
, was fined during the 2006
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
playoffs for criticizing NBA officials on the court and in his blog.


Political dangers

Blogging can sometimes have unforeseen consequences in politically sensitive areas. In some countries, Internet police or secret police may monitor blogs and arrest blog authors or commentators. Blogs can be much harder to control than broadcast or print media because a person can create a blog whose authorship is hard to trace by using anonymity technology such as Tor. As a result, totalitarian and
authoritarian Authoritarianism is a political system characterized by the rejection of political plurality, the use of strong central power to preserve the political ''status quo'', and reductions in the rule of law, separation of powers, and democratic votin ...
regimes often seek to suppress blogs and/or punish those who maintain them. In Singapore, two ethnic Chinese individuals were imprisoned under the country's anti-sedition law for posting anti-Muslim remarks in their blogs. Egyptian blogger Kareem Amer was charged with insulting the Egyptian president Hosni Mubarak and an
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...
ic
institution Institutions are humanly devised structures of rules and norms that shape and constrain individual behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions a ...
through his blog. It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in Alexandria, the blogger was found guilty and sentenced to prison terms of three years for insulting
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...
and inciting sedition and one year for insulting Mubarak. Egyptian blogger Abdel Monem Mahmoud was arrested in April 2007 for anti-government writings in his blog. Monem is a member of the then banned
Muslim Brotherhood The Society of the Muslim Brothers ( ar, جماعة الإخوان المسلمين'' ''), better known as the Muslim Brotherhood ( ', is a transnational Sunni Islamist organization founded in Egypt by Islamic scholar and schoolteacher Hassan ...
. After the
2011 Egyptian revolution The 2011 Egyptian revolution, also known as the 25 January revolution ( ar, ثورة ٢٥ يناير; ), began on 25 January 2011 and spread across Egypt. The date was set by various youth groups to coincide with the annual Egyptian "Police ho ...
, the Egyptian blogger Maikel Nabil Sanad was charged with insulting the military for an article he wrote on his personal blog and sentenced to 3 years. After expressing opinions in his personal blog about the state of the Sudanese armed forces, Jan Pronk, United Nations Special Representative for
Sudan Sudan ( or ; ar, السودان, as-Sūdān, officially the Republic of the Sudan ( ar, جمهورية السودان, link=no, Jumhūriyyat as-Sūdān), is a country in Northeast Africa. It shares borders with the Central African Republic t ...
, was given three days notice to leave Sudan. The Sudanese army had demanded his deportation. In
Myanmar Myanmar, ; UK pronunciations: US pronunciations incl. . Note: Wikipedia's IPA conventions require indicating /r/ even in British English although only some British English speakers pronounce r at the end of syllables. As John C. Wells, Joh ...
, Nay Phone Latt, a blogger, was sentenced to 20 years in jail for posting a cartoon critical of head of state Than Shwe.


Personal safety

One consequence of blogging is the possibility of online or in-person attacks or threats against the blogger, sometimes without apparent reason. In some cases, bloggers have faced cyberbullying. Kathy Sierra, author of the blog "Creating Passionate Users", was the target of threats and misogynistic insults to the point that she cancelled her keynote speech at a technology conference in San Diego, fearing for her safety. While a blogger's anonymity is often tenuous, Internet trolls who would attack a blogger with threats or insults can be emboldened by the anonymity of the online environment, where some users are known only by a pseudonymous "username" (e.g., "Hacker1984"). Sierra and supporters initiated an online discussion aimed at countering abusive online behaviour and developed a
Blogger's Code of Conduct The Blogger's Code of Conduct was a proposal by Tim O'Reilly for bloggers to adopt a uniform policy for moderation of comments. It was proposed in 2007, in response to controversy involving threats made to blogger Kathy Sierra. The idea of the code ...
, which set out a rules for behaviour in the online space.


Behaviour

The
Blogger's Code of Conduct The Blogger's Code of Conduct was a proposal by Tim O'Reilly for bloggers to adopt a uniform policy for moderation of comments. It was proposed in 2007, in response to controversy involving threats made to blogger Kathy Sierra. The idea of the code ...
is a list of seven proposed ideas.


See also

* Blog award * BROG * Chat room * Citizen journalism * Collaborative blog * Comparison of free blog hosting services *
Customer engagement Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D lo ...
* Glossary of blogging *
Interactive journalism Interactive journalism is a new type of journalism that allows consumers to directly contribute to the story. Through Web 2.0 technology, reporters can develop a conversation with the audience. The digital age has changed how people collect informat ...
*
Internet think tank Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer- ...
*
Israblog Israblog ( he, ישראבלוג) is an Israeli blogging service, where mostly Hebrew-speaking Internet users keep blogs (including photoblogs) and enjoy many social networking features. With over 50,000 active bloggers, it is considered the bigge ...
*
List of blogs This is a list of notable blogs. A blog A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts ...
* List of family-and-homemaking blogs * Mass collaboration * Perzine * Prison blogs * Sideblog * Social blogging * Think aloud protocol * Webmaster * Web template system * Web traffic


References


Further reading

* Alavi, Nasrin. ''We Are Iran: The Persian Blogs'', Soft Skull Press, New York, 2005. . * Bruns, Axel, and Joanne Jacobs, eds. ''Uses of Blogs'', Peter Lang, New York, 2006. . * Blood, Rebecca
"Weblogs: A History and Perspective"
. "Rebecca's Pocket". * Kline, David; Burstein, Dan. ''Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture'', Squibnocket Partners, L.L.C., 2005. . * Gorman, Michael
"Revenge of the Blog People!"
''Library Journal''. *Heriot, Gail
Are Modern Bloggers Following in the Footsteps of Publius (and Other Musings on Blogging by Legal Scholars...)
8 Wash. U. L. Rev. 1113 (2006). * Ringmar, Erik
A Blogger's Manifesto: Free Speech and Censorship in the Age of the Internet
(London: Anthem Press, 2007). * Rosenberg, Scott
''Say Everything: how blogging Began, what it's becoming, and why it matters''
New York : Crown Publishers, 2009. *


External links


Computer Law and Security Report Volume 22 Issue 2, Pages 127–136
blogs, Lies and the Doocing by Sylvia Kierkegaard (2006)
Legal Guide for bloggers
by the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an international non-profit digital rights group based in San Francisco, California. The foundation was formed on 10 July 1990 by John Gilmore, John Perry Barlow and Mitch Kapor to promote Internet ci ...

Law Library Legal Blawgs Web Archive
from the U.S. Library of Congress {{Authority control Non-fiction genres 1990s neologisms Diaries Journalism New media Web 2.0