''The Act of Creation'' is a 1964 book by
Arthur Koestler
Arthur Koestler, (, ; ; hu, Kösztler Artúr; 5 September 1905 – 1 March 1983) was a Hungarian-born author and journalist. Koestler was born in Budapest and, apart from his early school years, was educated in Austria. In 1931, Koestler join ...
. It is a study of the processes of discovery, invention, imagination and creativity in humour, science, and the arts. It lays out Koestler's attempt to develop an elaborate general theory of human creativity.
From describing and comparing many different examples of invention and discovery, Koestler concludes that they all share a common pattern which he terms "bisociation" – a blending of elements drawn from two previously unrelated matrices of thought into a new matrix of meaning by way of a process involving comparison, abstraction and categorisation, analogies and metaphors. He regards many different mental phenomena based on comparison (such as analogies, metaphors, parables, allegories, jokes, identification, role-playing, acting, personification, anthropomorphism etc.), as special cases of "bisociation".
Book One: The Art of Discovery and the Discoveries of Art
''The Act of Creation'' is divided into two books. In the first book, Koestler proposes a global theory of creative activity encompassing humour, scientific inquiry, and art. Koestler's fundamental idea is that any creative act is a ''bisociation'' (not mere association) of two (or more) apparently incompatible frames of thought. Employing a spatial metaphor, Koestler calls such frames of thought ''matrices'': "any ability, habit, or skill, any pattern of ordered behaviour governed by a 'code' of fixed rules." Koestler argues that the diverse forms of human creativity all correspond to variations of his model of bisociation.
In jokes and humour, the audience is led to expect a certain outcome compatible with a particular matrix (e.g. the narrative storyline); a punch line, however, replaces the original matrix with an alternative to comic effect. The structure of a joke, then, is essentially that of
bait-and-switch
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the a ...
. In scientific inquiry, the two matrices are fused into a new larger synthesis. The recognition that two previously disconnected matrices are compatible generates the experience of
eureka
Eureka (often abbreviated as E!, or Σ!) is an intergovernmental organisation for research and development funding and coordination. Eureka is an open platform for international cooperation in innovation. Organisations and companies applying th ...
. Finally, in the arts and in ritual, the two matrices are held in juxtaposition to one another. Observing art is a process of experiencing this juxtaposition, with both matrices sustained.
According to Koestler, many bisociative creative breakthroughs occur after a period of intense conscious effort directed at the creative goal or problem, in a period of relaxation when rational thought is abandoned, like during dreams and trances.
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
:
The Genesis of Genius; The Act of Creation
'' 18 October 1964 Koestler affirms that all creatures have the capacity for creative activity, frequently suppressed by the automatic routines of thought and behaviour that dominate their lives.
Book Two: Habit and Originality
The second book of ''The Act of Creation'' aims to develop a biological and psychological foundation for the theory of creation proposed in book one. Koestler found the psychology of his day (
behaviorism,
cognitivism) portraying man merely as an automaton, disregarded the creative abilities of the mind. Koestler draws on theories of play,
imprinting, motivation, perception,
Gestalt psychology
Gestalt-psychology, gestaltism, or configurationism is a school of psychology that emerged in the early twentieth century in Austria and Germany as a theory of perception that was a rejection of basic principles of Wilhelm Wundt's and Edward ...
, and others to lay a theoretical foundation for his theory of creativity.
Literature
* Reed Merrill: ''Arthur Koestler.'' In: Irene R. Makaryk (Ed.): ''Encyclopedia of contemporary literary theory.'' University of Toronto Press, 1993, , pp. 390–392.
See also
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Analogy
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Conceptual blending In cognitive linguistics, conceptual blending, also called conceptual integration or view application, is a theory of cognition developed by Gilles Fauconnier and Mark Turner. According to this theory, elements and vital relations from diverse sce ...
*
Conceptual metaphor theory
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Creativity
Creativity is a phenomenon whereby something new and valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed Literature ...
*
Gregory Bateson
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Invention
* ''
Smile
A smile is a facial expression formed primarily by flexing the muscles at the sides of the mouth. Some smiles include a contraction of the muscles at the corner of the eyes, an action known as a Duchenne smile.
Among humans, a smile expresses ...
''
References
External links
Influence of Koestler's writings on creativityHow Creativity in Humor, Art, and Science Works: Arthur Koestler’s Theory of Bisociation
{{DEFAULTSORT:Act of Creation, The
1964 non-fiction books
Books by Arthur Koestler
Books about creativity
English-language books
Hutchinson (publisher) books