Biscuiteers Baking Company is a British gifting retailer, specialising in hand-iced biscuits, chocolates and cakes. The business was started online in 2007 by husband and wife team Harriet Hastings and Stevie Congdon, delivering to both the UK and internationally. Biscuiteers also offers a bespoke and corporate service. The company was in the Real Business top 50 in 2011 and was named as one of the Accelerate 250 fastest growing British companies of 2013. Biscuiteers iced more than 2 million biscuits and dispatched to over 100 countries in 2018. All of the biscuits are made in their kitchens in London.

History

Harriet Hastings co-founded Biscuiteers with her husband, Stevie Congdon in 2007. Hastings had just left her job as Director of Consumer Brands at Trimedia following the birth of her fourth child and was keen to create her own e-commerce brand. She saw an opportunity in food gifting in the UK and developed the idea of iced biscuits for their flexibility in design, shelf life and postability. Biscuiteers launched with a small range of designs called collections like the fashion world. For the first 5 years the brand sold online at Biscuiteers.com and to corporate and wholesale clients including

Selfridges Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridg ...

and Harrods. In 2012 the business opened their first Icing Café in Notting Hill, and their 2nd Icing Café on the Northcote Road followed in 2014. In September 2017, the brand celebrated their 10th birthday with London's very first 'biscuit exhibition' at the Serpentine Gallery, a retrospective look at the company's past decade, represented by 10 intricate, 3D biscuit structures made from biscuit.

Products

Biscuiteers receive corporate commissions such as logos and other designs for iced biscuits and cakes and have previously created bespoke biscuits for

Anya Hindmarch Anya Susannah Hindmarch, (; born 1968) is an English fashion accessories designer who founded an eponymous company. Career Hindmarch was born into an entrepreneurial family and attended New Hall School, an independent school in Chelmsford, ...

, Mulberry, Boden,

Swatch Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which ...

, Dior, Cartier,

Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragran ...

, Red Bull and

Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...

among others, where they want very accurate representations of their designs. They also have a bespoke service for private parties, weddings, christenings, baby showers and birthday parties. Biscuiteers products are stocked in

, Fenwicks, Harvey Nichols, Le Bon Marche and Saint Laurent in Paris amongst others. In Summer 2019, Biscuiteers unveiled a new purpose-built space in the Wimbledon district of London. The new manufacturing unit and office reflects the creativity and dedication to design for which Biscuiteers is so well known.

Icing Cafes

The “Biscuiteers Boutique & Icing Café” on Kensington Park Road,

Notting Hill Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a cosmopolitan and multicultural neighbourhood, hosting the annual Notting Hill Carnival and Portobello Road Ma ...

opened its doors in 2012 and the companies 2nd site opened on the

Northcote Road Northcote Road is a shopping street In Battersea, south London, which stretches over half a mile. It is close to Clapham Junction station. It is the epicentre of the so-called 'Nappy Valley', named because of the young, affluent and productive ...

in Battersea in 2014. The Icing Cafes have been named as one of 'London's quirkiest cafes' by

the Telegraph ''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include: Australia * ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...

and included in

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'The Most Instagrammable Places in London' roundup

Biscuiteers Books

Biscuiteers first book, “Biscuiteers Book of Iced Biscuits” by Harriet Hastings and Sarah Moore was published by Kyle Books in 2012. Their second book, “Biscuiteers Book of Iced Gifts” by Harriet Hastings was published by

Michael Joseph (Publisher) Michael Joseph (26 September 1897 – 15 March 1958) was a British publisher and writer. Early life and career Joseph was born in Upper Clapton, London. He served in the British Army during the First World War, and then embarked on a writing care ...

in 2018.

Crowdfunding

In October 2016 Biscuiteers embarked on a round of crowdfunding with crowdfunding platform Crowdcube. In total the business raised a total of £1.2 million. During the crowdfunding process the Biscuiteers were awarded a top score of three gold medals from independent crowdfunding guide Crowdrating. This identified Biscuiteers as a strong investment opportunity.

References

{{reflist, 2 Companies based in Bracknell Biscuits